Found: 10
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Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 134, doi. 10.1509/jmr.13.0532
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- Article
Seeing the Big Picture: The Effect of Height on the Level of Construal.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 120, doi. 10.1509/jmr.12.0067
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- Article
Emotional Ability Training and Mindful Eating.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 105, doi. 10.1509/jmr.13.0188
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- Article
The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 90, doi. 10.1509/jmr.14.0002
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- Article
Selective Reporting of Factual Content by Commercial Media.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 56, doi. 10.1509/jmr.12.0379
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- Article
What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 39, doi. 10.1509/jmr.13.0211
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- Article
Inequity Aversion and Fair Selling.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 77, doi. 10.1509/jmr.12.0175
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- Article
Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 13, doi. 10.1509/jmr.13.0451
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- Article
Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 27, doi. 10.1509/jmr.13.0244
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- Article
Risk, Information, and Incentives in Online Affiliate Marketing.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 1, p. 1, doi. 10.1509/jmr.13.0472
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- Article