Found: 11
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Contingent Match Incentives Increase Donations.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 790, doi. 10.1509/jmr.13.0432
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- Publication type:
- Article
Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 773, doi. 10.1509/jmr.13.0434
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- Article
Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 753, doi. 10.1509/jmr.14.0193
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- Publication type:
- Article
The Economic and Cognitive Costs of Annoying Display Advertisements.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 742, doi. 10.1509/jmr.13.0439
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- Publication type:
- Article
Managing Customer Profits: The Power of Habits.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 726, doi. 10.1509/jmr.13.0423
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- Publication type:
- Article
Product Customization via Starting Solutions.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 707, doi. 10.1509/jmr.13.0437
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- Publication type:
- Article
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 691, doi. 10.1509/jmr.13.0431
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- Publication type:
- Article
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 676, doi. 10.1509/jmr.13.0435
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- Publication type:
- Article
Private Label Imitation of a National Brand: Implications for Consumer Choice and Law.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 657, doi. 10.1509/jmr.13.0420
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- Publication type:
- Article
Positioning Brands Against Large Competitors to Increase Sales.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 647, doi. 10.1509/jmr.13.0438
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- Publication type:
- Article
Introduction to the Special Issue on Theory and Practice in Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 6, p. 645, doi. 10.1509/jmr.51.6.editorial
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- Publication type:
- Article