Works in Journal of Marketing Research (JMR), 2014, Vol 51, Issue 1

Results: 21

Copy Alert: A Method and Metric to Detect Visual Copycat Brands.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 1, doi. 10.1509/jmr.11.0467

By:

SATOMURA, TAKUYA;
WEDEL, MICHEL;
PIETERS, RIK

Publication type:

Article

Tasting the Tea After a 15-Year Brew: Editorial Reflections on the 1995-1997 Years.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 120, doi. 10.1509/jmr.51.1.11

By:

MAHAJAN, VIJAY;
VENKATESH, R.

Publication type:

Article

Reflections on JMR: A Practitioner's Perspective.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 136, doi. 10.1509/jmr.51.1.15

By:

WYNER, GORDON

Publication type:

Article

JMR in Transition: Reflections on the 2006- 2012 Period.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 133, doi. 10.1509/jmr.51.1.14

By:

HUBER, JOEL;
ERDEM, TÜLIN

Publication type:

Article

Reflections on My Editorship of JMR and Beyond.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 131, doi. 10.1509/jmr.51.1.13

By:

KAMAKURA, WAGNER A.

Publication type:

Article

Reflections on My JMR Editorship (1998-2000).

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 127, doi. 10.1509/jmr.51.1.12

By:

WINER, RUSSELL S.

Publication type:

Article

Money, Status, and the Ovulatory Cycle.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 27, doi. 10.1509/jmr.11.0327

By:

DURANTE, KRISTINA M.;
GRISKEVICIUS, VLADAS;
CANTÚ, STEPHANIE M.;
SIMPSON, JEFFRY A.

Publication type:

Article

Reflections on Editing Journal of Marketing Research, 1992-1994.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 116, doi. 10.1509/jmr.51.1.10

By:

WEITZ, BARTON

Publication type:

Article

My JMR Editorship: A Life of &#960.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 112, doi. 10.1509/jmr.51.1.9

By:

HOUSTON, MICHAEL J.

Publication type:

Article

Reflections on Being Editor of Journal of Marketing Research, 1982-1985.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 107, doi. 10.1509/jmr.51.1.8

By:

PERREAULT JR., WILLIAM D.

Publication type:

Article

Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 105, doi. 10.1509/jmr.51.1.7

By:

IACOBUCCI, DAWN

Publication type:

Article

Editorship of Harper W. Boyd Jr. (1975-1978).

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 101, doi. 10.1509/jmr.51.1.6

By:

LUTZ, RICHARD J.

Publication type:

Article

JMR: The Bass Years (1972-1975).

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 96, doi. 10.1509/jmr.51.1.5

By:

MONTGOMERY, DAVID B.

Publication type:

Article

Comments on Ralph Day's JMR Editorship-1969 to 1972.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4

By:

AAKER, DAVID

Publication type:

Article

Journal of Marketing Research: 1964-1969, the Bob Ferber Years.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 92, doi. 10.1509/jmr.51.1.3

By:

MORRISON, DONALD G.

Publication type:

Article

A Topical History of JMR.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 84, doi. 10.1509/jmr.51.1.02

By:

HUBER, JOEL;
KAMAKURA, WAGNER;
MELA, CARL F.

Publication type:

Article

Introduction to the JMR 50th Anniversary Special Section.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 83, doi. 10.1509/jmr.51.1.1

By:

MEYER, ROBERT;
WINER, RUSSELL S.

Publication type:

Article

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 40, doi. 10.1509/jmr.13.0050

By:

LI, HONGSHUANG (ALICE);
KANNAN, P. K.

Publication type:

Article

Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 69, doi. 10.1509/jmr.12.0438

By:

COULTER, KEITH S.;
ROGGEVEEN, ANNE L.

Publication type:

Article

The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 14, doi. 10.1509/jmr.12.0401

By:

KORNISH, LAURA J.;
ULRICH, KARL T.

Publication type:

Article

The Completeness Heuristic: Product Shape Completeness Influences Size Perceptions, Preference, and Consumption.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 57, doi. 10.1509/jmr.12.0153

By:

SEVILLA, JULIO;
KAHN, BARBARA E.

Publication type:

Article