Found: 11
Select item for more details and to access through your institution.
Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to- Business Markets.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 143, doi. 10.1509/jmr.11.0295
- By:
- Publication type:
- Article
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 44, doi. 10.1509/jmr.10.0396
- By:
- Publication type:
- Article
Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 111, doi. 10.1509/jmr.10.0052
- By:
- Publication type:
- Article
The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 95, doi. 10.1509/jmr.12.0026
- By:
- Publication type:
- Article
Estimating Causal Installed-Base Effects: A Bias-Correction Approach.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 70, doi. 10.1509/jmr.11.0183
- By:
- Publication type:
- Article
(De)marketing to Manage Consumer Quality Inferences.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 55, doi. 10.1509/jmr.11.0432
- By:
- Publication type:
- Article
Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 125, doi. 10.1509/jmr.10.0072
- By:
- Publication type:
- Article
Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 4, doi. 10.1509/jmr.11.0162
- By:
- Publication type:
- Article
ERRATUM.
- Published in:
- 2013
- Publication type:
- Correction notice
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 1, doi. 10.1509/jmr.50.1.1
- By:
- Publication type:
- Article
Why We Do What We Do: A Model of Activity Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 24, doi. 10.1509/jmr.10.0416
- By:
- Publication type:
- Article