Works in Journal of Marketing Research (JMR), 2012, Vol 49, Issue 2

Results: 12

Journal Of Marketing Research.

Published in:: Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. i, doi. 10.1509/jmr.49.2.i
Publication type:: Article

Emotion-Induced Engagement in Internet Video Advertisements.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 144, doi. 10.1509/jmr.10.0207

By:

Teixeira, Thales;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

What Makes Online Content Viral??

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 192, doi. 10.1509/jmr.10.0353

By:

Berger, Jonah;
Milkman, Katherine L

Publication type:

Article

The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 206, doi. 10.1509/jmr.08.0060

By:

Meyvis, Tom;
Goldsmith, Kelly;
Dhar, Ravi

Publication type:

Article

The Impact of Relative Standards on the Propensity to Disclose.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 160, doi. 10.1509/jmr.09.0215

By:

Acquisti, Alessandro;
John, Leslie K;
Loewenstein, George

Publication type:

Article

When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 218, doi. 10.1509/jmr.10.0508

By:

Larson, Jeffrey S;
Hamilton, Ryan

Publication type:

Article

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 175, doi. 10.1509/jmr.10.0021

By:

Vitorino, Maria Ana

Publication type:

Article

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private??

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 231, doi. 10.1509/jmr.07.0416

By:

Szymanowski, Maciej;
Gijsbrechts, Els

Publication type:

Article

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 277, doi. 10.1509/jmr.09.0481

By:

Dellaert, Benedict G.C;
Häubl, Gerald

Publication type:

Article

Wal-Mart's Impact on Supplier Profits.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 131, doi. 10.1509/jmr.10.0256

By:

Huang, Qingyi;
Nijs, Vincent R;
Hansen, Karsten;
Anderson, Eric T

Publication type:

Article

Get It?? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 247, doi. 10.1509/jmr.10.0428

By:

Jhang, Ji Hoon;
Grant, Susan Jung;
Campbell, Margaret C

Publication type:

Article

Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 260, doi. 10.1509/jmr.09.0337

By:

Kashyap, Vishal;
Antia, Kersi D;
Frazier, Gary L

Publication type:

Article