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Journal Of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. i, doi. 10.1509/jmr.48.6.i
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- Article
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 929, doi. 10.1509/jmr.10.0035
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- Article
The Fewer the Better: Number of Goals and Savings Behavior.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 944, doi. 10.1509/jmr.10.0250
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- Article
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 958, doi. 10.1509/jmr.09.0516
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- Article
The Psychology of Decisions to Abandon Waits for Service.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 970, doi. 10.1509/jmr.10.0382
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- Article
Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 985, doi. 10.1509/jmr.07.0359
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- Article
Focus!! Creative Success Is Enjoyed Through Restricted Choice.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 996, doi. 10.1509/jmr.10.0407
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Looks Interesting, but What Does It Do?? Evaluation of Incongruent Product Form Depends on Positioning.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1008, doi. 10.1509/jmr.10.0384
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- Article
From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1020, doi. 10.1509/jmr.09.0018
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- Article
Embodied Myopia.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1033, doi. 10.1509/jmr.09.0503
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- Article
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1045, doi. 10.1509/jmr.10.0063
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- Article
Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1057, doi. 10.1509/jmr.08.0468
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- Article
Subject and Author Index Vol. 48, 2011.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 6, p. 1074, doi. 10.1509/jmr.48.6.1074
- Publication type:
- Article
Misunderstanding Savings Growth: Implications for Retirement Savings Behavior.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S1, doi. 10.1509/jmkr.48.SPL.S1
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- Article
Earmarking and Partitioning: Increasing Saving by Low-Income Households.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S14, doi. 10.1509/jmkr.48.SPL.S14
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- Article
Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S23, doi. 10.1509/jmkr.48.SPL.S23
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- Article
Winning the Battle but Losing the War: The Psychology of Debt Management.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S38, doi. 10.1509/jmkr.48.SPL.S38
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Using Loan Plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S51, doi. 10.1509/jmkr.48.SPL.S51
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Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S60, doi. 10.1509/jmkr.48.SPL.S60
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- Article
Leave Home Without It?? The Effects of Credit Card Debt and Available Credit on Spending.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S78, doi. 10.1509/jmkr.48.SPL.S78
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- Article
Axe the Tax: Taxes Are Disliked More than Equivalent Costs.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S91, doi. 10.1509/jmkr.48.SPL.S91
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Introduction to the Journal of Marketing Research Special Interdisciplinary Issue on Consumer Financial Decision Making.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. Siv, doi. 10.1509/jmkr.48.SPL.Siv
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Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S102, doi. 10.1509/jmkr.48.SPL.S102
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- Article
Fear, Social Projection, and Financial Decision Making.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S121, doi. 10.1509/jmkr.48.SPL.S121
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- Article
Microfinance Decision Making: A Field Study of Prosocial Lending.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S130, doi. 10.1509/jmkr.48.SPL.S130
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- Article
Tell Me a Good Story and I May Lend You Money: The Role of Narratives in Peer-to-Peer Lending Decisions.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S138, doi. 10.1509/jmkr.48.SPL.S138
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- Article
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S150, doi. 10.1509/jmkr.48.SPL.S150
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- Article
Are Consumers Too Trusting?? The Effects of Relationships with Expert Advisers.
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- Journal of Marketing Research (JMR), 2011, v. 48, p. S163, doi. 10.1509/jmkr.48.SPL.S163
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- Article
Journal Of Marketing Research.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. i, doi. 10.1509/jmkr.48.5.i
- Publication type:
- Article
Fast-Food Consumption and the Ban on advertising Targeting Children: The Quebec Experience.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 799, doi. 10.1509/jmkr.48.5.799
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- Article
Relaxation Increases Monetary Valuations.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 814, doi. 10.1509/jmkr.48.5.814
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Mental Simulation and Product evaluation: the affective and Cognitive Dimensions of Process versus outcome Simulation.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 827, doi. 10.1509/jmkr.48.5.827
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- Publication type:
- Article
Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 840, doi. 10.1509/jmkr.48.5.840
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- Article
Warm Glow or Cold, Hard Cash? Social Identify Effects on Consumer Choice for Donation Versus Discount Promotions.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 855, doi. 10.1509/jmkr.48.5.855
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What Drives Immediate and Ongoing Word of Mouth?
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 869, doi. 10.1509/jmkr.48.5.869
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Automated Marketing Research Using Online Customer Reviews.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 881, doi. 10.1509/jmkr.48.5.881
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- Article
The impact of Candidate Appearance and Advertising Strategies on Election Results.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 895, doi. 10.1509/jmkr.48.5.895
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- Article
Price Presentation Effects in Purchases Involving Trade-Ins.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 910, doi. 10.1509/jmkr.48.5.910
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- Article
The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 5, p. 920, doi. 10.1509/jmkr.48.5.920
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- Article
Journal Of Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. i, doi. 10.1509/jmkr.48.4.i
- Publication type:
- Article
Tariff Choice with Consumer Learning and Switching Costs.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 633, doi. 10.1509/jmkr.48.4.633
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- Article
Choice Set Heterogeneity and The Role of Advertising: An Analysis with Micro and Macro Data.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 653, doi. 10.1509/jmkr.48.4.653
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- Article
Preference Minorities and the internet.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 670, doi. 10.1509/jmkr.48.4.670
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- Article
Cross-Selling the Right Product to the Right Customer at the Right Time.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 683, doi. 10.1509/jmkr.48.4.683
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Why Didn't I Think of That? Self-Regulation Through Selective Information Processing.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 701, doi. 10.1509/jmkr.48.4.701
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- Article
Modeling Multiple Relationships in Social Networks.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 713, doi. 10.1509/jmkr.48.4.713
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- Article
Discrepant Fluency in Self-Customization.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 729, doi. 10.1509/jmkr.48.4.729
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- Publication type:
- Article
The Influence of Friends on Consumer Spending: The Role of Agency-- Communion Orientation and Self-Monitoring.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 741, doi. 10.1509/jmkr.48.4.741
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- Publication type:
- Article
Multiple Routes to Self- Versus Other-Expression in Consumer Choice.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 755, doi. 10.1509/jmkr.48.4.755
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- Article
Incorporating Context Effects Into a Choice Model.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 767, doi. 10.1509/jmkr.48.4.767
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- Article