The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 157, doi. 10.1509/jmkr.42.2.157.62287
- By:
- Publication type:
- Article
Works in Journal of Marketing Research (JMR), 2005, Vol 42, Issue 2
Results: 16
1
2
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 169, doi. 10.1509/jmkr.42.2.169.62294
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- Publication type:
- Article
3
Brand Counterextensions: The Impact of Brand Extension Success Versus Failure.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 183, doi. 10.1509/jmkr.42.2.183.62289
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- Publication type:
- Article
4
Modeling Preferences for Common Attributes in Multicategory Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 195, doi. 10.1509/jmkr.42.2.195.62282
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- Publication type:
- Article
5
Heterogeneous Conjoint Choice Designs.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 210, doi. 10.1509/jmkr.42.2.210.62285
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- Publication type:
- Article
6
Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 219, doi. 10.1509/jmkr.42.2.219.62293
- By:
- Publication type:
- Article
7
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 228, doi. 10.1509/jmkr.42.2.228.62290
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- Publication type:
- Article
8
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 233, doi. 10.1509/jmkr.42.2.233.62288
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- Publication type:
- Article
9
2005 PAUL E. GREEN AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 119
- Publication type:
- Article
10
2005 WILLIAM F. O'DELL AWARD.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 119
- Publication type:
- Article
11
The Boundaries of Loss Aversion.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 119, doi. 10.1509/jmkr.42.2.119.62292
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- Publication type:
- Article
12
Three Cheers--Psychological, Theoretical, Empirical--for Loss Aversion.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 129, doi. 10.1509/jmkr.42.2.129.62286
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- Publication type:
- Article
13
When Do Losses Loom Larger Than Gains?
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 134, doi. 10.1509/jmkr.42.2.134.62283
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- Publication type:
- Article
14
How Do Intentions Affect Loss Aversion?
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 139, doi. 10.1509/jmkr.42.2.139.62295
- By:
- Publication type:
- Article
15
New Empirical Generalizations on the Determinants of Price Elasticity.
- Published in:
- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 141, doi. 10.1509/jmkr.42.2.141.62296
- By:
- Publication type:
- Article
16
CUSTOMER RELATIONSHIP MANAGEMENT: A FAD OR A FIELD?
- Published in:
- 2005
- By:
- Publication type:
- Book Review