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2002 WILLIAM F. O'DELL AWARD.
- Published in:
- 2002
- Publication type:
- Other
MARKET RESPONSE MODELS: ECONOMETRIC AND TIME SERIES ANALYSIS.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
2002 PAUL E. GREEN AWARD.
- Published in:
- 2002
- Publication type:
- Other
Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 350, doi. 10.1509/jmkr.39.3.350.19112
- By:
- Publication type:
- Article
The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 379, doi. 10.1509/jmkr.39.3.379.19109
- By:
- Publication type:
- Article
Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 366, doi. 10.1509/jmkr.39.3.366.19104
- By:
- Publication type:
- Article
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 277, doi. 10.1509/jmkr.39.3.277.19108
- By:
- Publication type:
- Article
CULTURE'S CONSEQUENCES: COMPARING VALUES, BEHAVIORS, INSTITUTIONS AND ORGANIZATIONS ACROSS NATIONS.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 304, doi. 10.1509/jmkr.39.3.304.19106
- By:
- Publication type:
- Article
Price Competition Under Stockpiling and Flexible Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 292, doi. 10.1509/jmkr.39.3.292.19103
- By:
- Publication type:
- Article
Understanding the Role of Preference Revision and Concession in Group Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 336, doi. 10.1509/jmkr.39.3.336.19105
- By:
- Publication type:
- Article
When Are Stockpiled Products Consumed Faster? A Convenience--Salience Framework of Postpurchase Consumption Incidence and Quantity.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 3, p. 321, doi. 10.1509/jmkr.39.3.321.19111
- By:
- Publication type:
- Article