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CAUSALITY: MODELS, REASONING, AND INFERENCE / CAUSATION, PREDICTION, AND SEARCH.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Temporal Differentiation and the Market for Second Opinions.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 129, doi. 10.1509/jmkr.39.1.129.18933
- By:
- Publication type:
- Article
Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 87, doi. 10.1509/jmkr.39.1.87.18936
- By:
- Publication type:
- Article
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 99, doi. 10.1509/jmkr.39.1.99.18932
- By:
- Publication type:
- Article
Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 120, doi. 10.1509/jmkr.39.1.120.18938
- By:
- Publication type:
- Article
The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 110, doi. 10.1509/jmkr.39.1.110.18928
- By:
- Publication type:
- Article
A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 73, doi. 10.1509/jmkr.39.1.73.18931
- By:
- Publication type:
- Article
The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 61, doi. 10.1509/jmkr.39.1.61.18935
- By:
- Publication type:
- Article
The Influence and Value of Analogical Thinking During New Product Ideation.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 47, doi. 10.1509/jmkr.39.1.47.18930
- By:
- Publication type:
- Article
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 31, doi. 10.1509/jmkr.39.1.31.18937
- By:
- Publication type:
- Article
Search and Alignment in Judgment Revision: Implications for Brand Positioning.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 18, doi. 10.1509/jmkr.39.1.18.18929
- By:
- Publication type:
- Article
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 1, doi. 10.1509/jmkr.39.1.1.18939
- By:
- Publication type:
- Article