Found: 12
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A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 88, doi. 10.1509/jmkr.37.1.88.18715
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- Article
MARKETING STRATEGY AND UNCERTAINTY.
- Published in:
- 2000
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- Publication type:
- Book Review
Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 125, doi. 10.1509/jmkr.37.1.125.18724
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- Publication type:
- Article
Controlling Measurement Errors in Models of Advertising Competition.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 113, doi. 10.1509/jmkr.37.1.113.18717
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- Publication type:
- Article
Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 102, doi. 10.1509/jmkr.37.1.102.18721
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- Publication type:
- Article
MARKET SEGMENTATION: CONCEPTUAL AND METHODOLOGICAL FOUNDATIONS.
- Published in:
- 2000
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- Publication type:
- Book Review
Inferring Latent Brand Dependencies.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 72, doi. 10.1509/jmkr.37.1.72.18726
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- Article
Consumer Choice Between Hedonic and Utilitarian Goods.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 60, doi. 10.1509/jmkr.37.1.60.18718
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- Article
Global Diffusion of Technological Innovations: A Coupled-Hazard Approach.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 47, doi. 10.1509/jmkr.37.1.47.18722
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- Publication type:
- Article
Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 32, doi. 10.1509/jmkr.37.1.32.18716
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- Publication type:
- Article
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 16, doi. 10.1509/jmkr.37.1.16.18723
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- Publication type:
- Article
Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 1, doi. 10.1509/jmkr.37.1.1.18719
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- Publication type:
- Article