Found: 27
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Predicting Audience Exposure to Spot TV Advertising Schedules.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 1, doi. 10.2307/3151049
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- Publication type:
- Article
Market Share Response to Advertising: An Example of Theory Testing.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 10, doi. 10.2307/3151050
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- Publication type:
- Article
A Management-Oriented Model for Allocating Sales Effort.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 22, doi. 10.2307/3151051
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- Publication type:
- Article
Estimating Models of Seasonal Market Response Using Dummy Variables.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 34, doi. 10.2307/3151052
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- Publication type:
- Article
Maximum Likelihood Factor Analysis of Attitude Data.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 42, doi. 10.2307/3151053
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- Publication type:
- Article
On the Analysis of Qualitative Data in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 52, doi. 10.2307/3151054
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- Publication type:
- Article
Validation of Discriminant Analysis in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 60, doi. 10.2307/3151055
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- Publication type:
- Article
Channel Environment and Channel Leadership.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 69, doi. 10.2307/3151056
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- Publication type:
- Article
Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 77, doi. 10.2307/3151057
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- Publication type:
- Article
A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 87, doi. 10.2307/3151058
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- Publication type:
- Article
COMPUTER ABSTRACT.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
A Striking Characteristic of Innovators.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 104, doi. 10.2307/3151066
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- Publication type:
- Article
A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 108, doi. 10.2307/3151067
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- Publication type:
- Article
Efficacy of a Third Request Letter in Mail Surveys of Professionals.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 112, doi. 10.2307/3151068
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- Publication type:
- Article
Attribution Theory Implications for Advertisement Claim Credibility.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 115, doi. 10.2307/3151069
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- Publication type:
- Article
Graphic Positioning Scale: An Economical Instrument for Surveys.
- Published in:
- Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 118, doi. 10.2307/3151070
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- Publication type:
- Article
MARKETING GEOGRAPHY: WITH SPECIAL REFERENCE TO RETAILING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING MODELS AND ECONOMETRIC RESEARCH.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CLUSTERING ALGORITHMS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
THE VOLUNTEER SUBJECT.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
THE FEMALE CONSUMER.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
DATA REDUCTION: ANALYSING AND INTERPRETING STATISTICAL DATA, A.S.C.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
ANALYTICAL METHODS FOR MARKETING MANAGEMENT.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
APPLIED SAMPLING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
ADVERTISING COMPETITION, AND PUBLIC POLICY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MULTINATIONAL PRODUCT STRATEGY: A TYPOLOGY FOR ANALYSIS OF WORLDWIDE PRODUCT INNOVATION DIFFUSION.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS.
- Published in:
- 1977
- By:
- Publication type:
- Book Review