Production Enjoyment Asymmetrically Impacts Buyers' Willingness to Pay and Sellers' Willingness to Charge.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 85, doi. 10.1177/00222429241257913
- By:
- Publication type:
- Article
Works matching IS 0022-2429 AND VI 88 AND IP 6 AND DT 2024
Results: 8
1
2
Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 64, doi. 10.1177/00222429241256570
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- Publication type:
- Article
3
Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 43, doi. 10.1177/00222429241255306
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- Publication type:
- Article
4
Managing Brand Relationship Plurality: Insights from the Nonprofit Sector.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 24, doi. 10.1177/00222429241253193
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- Publication type:
- Article
5
No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 121, doi. 10.1177/00222429241252842
- By:
- Publication type:
- Article
6
Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 103, doi. 10.1177/00222429241249424
- By:
- Publication type:
- Article
7
Can Words Speak Louder Than Actions? Using Top Management Teams' Language to Predict Myopic Marketing Spending.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 140, doi. 10.1177/00222429241244804
- By:
- Publication type:
- Article
8
Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 6, p. 1, doi. 10.1177/00222429241242685
- By:
- Publication type:
- Article