Found: 8
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Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 105, doi. 10.1509/jm.11.0105
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- Article
Mapping the Play of Organizational Identity in Foreign Market Adaptation.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 38, doi. 10.1509/jm.10.0015
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- Article
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 87, doi. 10.1509/jm.10.0418
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- Article
Employees' Decision Making in the Face of Customers' Fuzzy Return Requests.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 69, doi. 10.1509/jm.10.0529
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- Article
How Doppelg…nger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 55, doi. 10.1509/jm.10.0406
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- Article
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 121, doi. 10.1509/jm.11.0205
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- Article
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 21, doi. 10.1509/jm.11.0349
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- Article
Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
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- Journal of Marketing, 2012, v. 76, n. 6, p. 1, doi. 10.1509/jm.11.0112
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- Article