The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 58, doi. 10.1509/jmkg.72.4.058
- By:
- Publication type:
- Article
Works in Journal of Marketing, 2008, Vol 72, Issue 4
Results: 10
1
2
Interfirm Relational Drivers of Customer Value.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 76, doi. 10.1509/jmkg.72.4.076
- By:
- Publication type:
- Article
3
Journal of Marketing.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. i, doi. 10.1509/jmkg.72.4.i
- Publication type:
- Article
4
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 1, doi. 10.1509/jmkg.72.4.1
- By:
- Publication type:
- Article
5
Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 90, doi. 10.1509/jmkg.72.4.090
- By:
- Publication type:
- Article
6
The Long-Term Stock Market Valuation of Customer Satisfaction.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 105, doi. 10.1509/jmkg.72.4.105
- By:
- Publication type:
- Article
7
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 12, doi. 10.1509/jmkg.72.4.012
- By:
- Publication type:
- Article
8
When Intelligence Is (Dys)Functional for Achieving Sales Performance.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 44, doi. 10.1509/jmkg.72.4.044
- By:
- Publication type:
- Article
9
Critical Incidents and the Impact of Satisfaction on Customer Share.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 123, doi. 10.1509/jmkg.72.4.123
- By:
- Publication type:
- Article
10
Satisfaction, Complaint, and the Stock Value Gap.
- Published in:
- Journal of Marketing, 2008, v. 72, n. 4, p. 29, doi. 10.1509/jmkg.72.4.029
- By:
- Publication type:
- Article