Works matching IS 0022-2429 AND VI 72 AND IP 4 AND DT 2008

Results: 10

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 58, doi. 10.1509/jmkg.72.4.058

By:

Rao, Raghunath Singh;
Chandy, Rajesh K;
Prabhu, Jaideep C

Publication type:

Article

Interfirm Relational Drivers of Customer Value.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 76, doi. 10.1509/jmkg.72.4.076

By:

Palmatier, Robert W

Publication type:

Article

Journal of Marketing.

Published in:: Journal of Marketing, 2008, v. 72, n. 4, p. i, doi. 10.1509/jmkg.72.4.i
Publication type:: Article

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 1, doi. 10.1509/jmkg.72.4.1

By:

Krasnikov, Alexander;
Jayachandran, Satish

Publication type:

Article

Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 90, doi. 10.1509/jmkg.72.4.090

By:

Fang, Eric (Er)

Publication type:

Article

The Long-Term Stock Market Valuation of Customer Satisfaction.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 105, doi. 10.1509/jmkg.72.4.105

By:

Aksoy, Lerzan;
Cooil, Bruce;
Groening, Christopher;
Keiningham, Timothy L;
Yalçın, Atakan

Publication type:

Article

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 12, doi. 10.1509/jmkg.72.4.012

By:

Gu, Flora F;
Hung, Kineta;
Tse, David K

Publication type:

Article

When Intelligence Is (Dys)Functional for Achieving Sales Performance.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 44, doi. 10.1509/jmkg.72.4.044

By:

Verbeke, Willem J;
Belschak, Frank D;
Bakker, Arnold B;
Dietz, Bart

Publication type:

Article

Critical Incidents and the Impact of Satisfaction on Customer Share.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 123, doi. 10.1509/jmkg.72.4.123

By:

van Doorn, Jenny;
Verhoef, Peter C

Publication type:

Article

Satisfaction, Complaint, and the Stock Value Gap.

Published in:

Journal of Marketing, 2008, v. 72, n. 4, p. 29, doi. 10.1509/jmkg.72.4.029

By:

Luo, Xueming;
Homburg, Christian

Publication type:

Article