Works in Journal of Marketing, 1999, Vol 63, Issue 4

Results: 28

Marketing's Contributions to Society.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 198, doi. 10.2307/1252112

By:

Wilkie, William L.;
Moore, Elizabeth S.

Publication type:

Article

The Role of Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 180, doi. 10.2307/1252111

By:

Moorman, Christine;
Rust, Roland T.

Publication type:

Article

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 168, doi. 10.2307/1252110

By:

Srivastava, Rajendra K.;
Shervani, Tasadduq A.;
Fahey, Liam

Publication type:

Article

"Foreseeing" Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 164, doi. 10.2307/1252109

By:

Deshpandé, Rohit

Publication type:

Article

Marketing in the Network Economy.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 146, doi. 10.2307/1252108

By:

Achrol, Ravi S.;
Kotler, Philip

Publication type:

Article

Governance Value Analysis and Marketing Strategy.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 131, doi. 10.2307/1252107

By:

Ghosh, Mrinal;
John, George

Publication type:

Article

Understanding Institutional Designs Within Marketing Value Systems.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 115, doi. 10.2307/1252106

By:

Carson, Stephen J.;
Devinney, Timothy M.;
Dowling, Grahame R.;
John, George

Publication type:

Article

A Perspective on How Firms Relate to Their Markets.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 112, doi. 10.2307/1252105

By:

Kinnear, Thomas C.

Publication type:

Article

Modular Architectures in the Marketing Process.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 92, doi. 10.2307/1252104

By:

Sanchez, Ron

Publication type:

Article

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 78, doi. 10.2307/1252103

By:

John, George;
Weiss, Allen M.;
Dutta, Shantanu

Publication type:

Article

Sociocognitive Dynamics in a Product Market.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 64, doi. 10.2307/1252102

By:

Rosa, José Antonio;
Porac, Joseph F.;
Runser-Spanjol, Jelena;
Saxon, Michael S.

Publication type:

Article

Market Functions and Market Evolution.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 61, doi. 10.2307/1252101

By:

Buzzell, Robert D.

Publication type:

Article

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 45, doi. 10.2307/1252100

By:

Meyers-Levy, Joan;
Malaviya, Prashant

Publication type:

Article

Whence Consumer Loyalty?

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 33, doi. 10.2307/1252099

By:

Oliver, Richard L.

Publication type:

Article

Goal Setting and Goal Striving in Consumer Behavior.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 19, doi. 10.2307/1252098

By:

Bagozzi, Richard P.;
Dholakia, Utpal

Publication type:

Article

Consumer Behavior and Y2K.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 14, doi. 10.2307/1252097

By:

Lehmann, Donald R.

Publication type:

Article

Charting New Directions for Marketing.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 3, doi. 10.2307/1252096

By:

Day, George S.;
Montgomery, David B.

Publication type:

Article

Consumption as Self-Presentation: A Socioanalytic Interpretation of Mrs. Cage.

Published in:

1999

By:

Slama, Mark;
Wolfe, Raymond;
Clark, Terry

Publication type:

Editorial

Vertical Territorial Restrictions and Public Policy: Theories and Industry Evidence.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 121, doi. 10.2307/1251978

By:

Dutta, Shantanu;
Heide, Jan B.;
Bergen, Mark

Publication type:

Article

The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 107, doi. 10.2307/1251977

By:

Miller, Chip E.;
Reardon, James;
McCorkle, Denny E.

Publication type:

Article

Retaliatory Behavior to New Product Entry.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976

By:

Kuester, Sabine;
Homburg, Christian;
Robertson, Thomas S.

Publication type:

Article

Reputation Management as a Motivation for Sales Structure Decisions.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 74, doi. 10.2307/1251975

By:

Weiss, Allen M.;
Anderson, Erin;
MacInnis, Deborah J.

Publication type:

Article

Implementing Marketing Strategies: Developing and Testing a Managerial Theory.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 57, doi. 10.2307/1251974

By:

Noble, Charles H.;
Mokwa, Michael P.

Publication type:

Article

Commercial Friendships: Service Provider--Client Relationships in Context.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 38, doi. 10.2307/1251973

By:

Price, Linda L.;
Arnould, Eric J.

Publication type:

Article

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 24, doi. 10.2307/1251972

By:

Rothschild, Michael L.

Publication type:

Article

Rediscovering Satisfaction.

Published in:

Journal of Marketing, 1999, v. 63, n. 4, p. 5, doi. 10.2307/1251971

By:

Fournier, Susan;
Mick, David Glen

Publication type:

Article

Beginning Again: Change and Renewal in Intellectual Communities.

Published in:

1999

By:

Stewart, David W.

Publication type:

Editorial

From the Editor.

Published in:

1999

By:

Lusch, Robert F.

Publication type:

Editorial