6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 107
- By:
- Publication type:
- Article
Works in Journal of Marketing, 1989, Vol 53, Issue 2
Results: 18
1
2
5.0 REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 105
- By:
- Publication type:
- Article
3
4.0 REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 103
- By:
- Publication type:
- Article
4
3.0 REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 103
- By:
- Publication type:
- Article
5
2.0 REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 102
- By:
- Publication type:
- Article
6
Market-Driven Strategies in Health Care.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
7
Bringing Innovation to Market: How to Break Corporate and Customer Barriers.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
8
Reverse Marketing: The New Buyer-Supplier Relationship.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
9
The PIMS Principles: Linking Strategy to Performance.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
10
Marketing Literature Review.
- Published in:
- 1989
- By:
- Publication type:
- Abstract
11
1.0 REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 99
- By:
- Publication type:
- Article
12
Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 21, doi. 10.1177/002224298905300202
- By:
- Publication type:
- Article
13
Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 80, doi. 10.1177/002224298905300206
- By:
- Publication type:
- Article
14
Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 66, doi. 10.1177/002224298905300205
- By:
- Publication type:
- Article
15
Am Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 48, doi. 10.1177/002224298905300204
- By:
- Publication type:
- Article
16
Supervising Unethical Salesforce Behavior.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 36, doi. 10.1177/002224298905300203
- By:
- Publication type:
- Article
17
A Gap Analysis of Professional Service Quality.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 92, doi. 10.1177/002224298905300207
- By:
- Publication type:
- Article
18
Managing What Consumers Learn from Experience.
- Published in:
- Journal of Marketing, 1989, v. 53, n. 2, p. 1, doi. 10.1177/002224298905300201
- By:
- Publication type:
- Article