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Letters to the Editor.
- Published in:
- 1977
- By:
- Publication type:
- Letter
From the Editor.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 11, doi. 10.1177/002224297704100210
- By:
- Publication type:
- Article
Would You Want Your Son to Marry a Marketing Lady?
- Published in:
- 1977
- By:
- Publication type:
- Editorial
Marketing in the New International Economic Order.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 19, doi. 10.2307/1250486
- By:
- Publication type:
- Article
Marketing Memo.
- Published in:
- 1977
- By:
- Publication type:
- Excerpt
Gasoline Prices: Their Effect on Consumer Behavior and Attitudes.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 24, doi. 10.2307/1250487
- By:
- Publication type:
- Article
Marketing and the U.S. Supreme Court, 1968-1974.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 32, doi. 10.2307/1250488
- By:
- Publication type:
- Article
Marketing Memo.
- Published in:
- 1977
- By:
- Publication type:
- Excerpt
Is There a Free Lunch?
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 44, doi. 10.2307/1250489
- By:
- Publication type:
- Article
An Analysis of Information Content in Television Advertising.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 50, doi. 10.2307/1250490
- By:
- Publication type:
- Article
The Federal Trade Commission's Use of Evidence to Determine Deception.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 54, doi. 10.2307/1250491
- By:
- Publication type:
- Article
Enhancing the Role of Marketing Research in Public Policy Decision Making.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492
- By:
- Publication type:
- Article
Benefits in the Use of Suburban Press for Large Metropolitan Buys.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 68, doi. 10.2307/1250493
- By:
- Publication type:
- Article
Marketing Professional Services.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
- By:
- Publication type:
- Article
Importance-Performance Analysis.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 77, doi. 10.2307/1250495
- By:
- Publication type:
- Article
Forecasting Sales Prior to Test Market.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 80, doi. 10.2307/1250496
- By:
- Publication type:
- Article
Marketing Memo.
- Published in:
- 1977
- By:
- Publication type:
- Speech
Determinance versus Importance in Bank Selection Criteria A Reply.
- Published in:
- 1977
- By:
- Publication type:
- Editorial
Marketing Memo.
- Published in:
- 1977
- By:
- Publication type:
- Excerpt
I. Regulation of Monopolistic Methods.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 88
- By:
- Publication type:
- Article
II. Regulation of Product Characteristics.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 90
- By:
- Publication type:
- Article
III. Regulation of Price Competition.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 92
- By:
- Publication type:
- Article
IV. Regulation of Channels Distribution.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 93
- By:
- Publication type:
- Article
V. Regulation of Unfair Competition.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 94
- By:
- Publication type:
- Article
VI. Procedural and Miscellaneous Developments.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 98
- By:
- Publication type:
- Article
A NEW LEGAL DEVELOPMENT TO WATCH.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 100
- By:
- Publication type:
- Article
1. MACROMARKETING.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
2. MARKETING INSTITUTIONS.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
3. MARKETING POLICY.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
4. MARKETING MIX.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
5. SPECIAL MARKETS.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
6. MARKETING HISTORY AND THEORY.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
7. MARKETING EDUCATION.
- Published in:
- 1977
- By:
- Publication type:
- Abstract
Changing The Guard.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 120, doi. 10.2307/1250500
- By:
- Publication type:
- Article
MARKETING THEORY: CONCEPTUAL FOUNDATIONS OF RESEARCH IN MARKETING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING MISTAKES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
PROFESSIONAL SELLING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
THE DISADVANTAGED CONSUMER.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CORPORATE STRATEGY AND PRODUCT INNOVATION.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING: CONCEPTS AND STRATEGY.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MODERN APPLIED SALESMANSHIP.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
ESSENTIALS OF CONSUMER BEHAVIOR.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CHANGING PRE-COLUMBIAN COMMERCIAL SYSTEMS: COZUMEL, MEXICO.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
A SELECTED BIBLIOGRAPHY OF READINGS AND REFERENCES REGARDING MARKETING TO BLACK AMERICANS/ MARKETING AND THE BLACK CONSUMER: AN ANNOTATED BIBLIOGRAPHY/ THE ECONOMICS OF MINORITIES: A GUIDE TO INFORMATION SOURCES.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING STRATEGY AND MANAGEMENT.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
IMPROVING FOOD MARKETING SYSTEMS IN DEVELOPING COUNTRIES: The Experience from Latin America.
- Published in:
- 1977
- By:
- Publication type:
- Book Review
FILM CORNER.
- Published in:
- 1977
- By:
- Publication type:
- Film Review