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What is the Role of Marketing in a Recession?
- Published in:
- 1975
- By:
- Publication type:
- Editorial
Consumerism and Marketing Management.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 3, doi. 10.2307/1250109
- By:
- Publication type:
- Article
An Effective Display of Unit Price Information.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 11, doi. 10.2307/1250110
- By:
- Publication type:
- Article
Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 20, doi. 10.2307/1250111
- By:
- Publication type:
- Article
Power and Channel Conflicts in Shopping Center Development.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 28, doi. 10.2307/1250112
- By:
- Publication type:
- Article
Warranty and Complaint Policies: An Opportunity for Marketing Management.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 36, doi. 10.2307/1250113
- By:
- Publication type:
- Article
Buyer Behavior in a Stagflation/Shortages Economy.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 44, doi. 10.2307/1250114
- By:
- Publication type:
- Article
Positioning Demarketing Strategy.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 51, doi. 10.2307/1250115
- By:
- Publication type:
- Article
Marketing's Challenging Role: Expanding or Contracting?
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 58, doi. 10.2307/1250116
- By:
- Publication type:
- Article
Choosing a Remedy for Sick Sales: Product Change or Advertising Change?
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 67, doi. 10.1177/002224297503900211
- Publication type:
- Article
Identifying Users through a Segmentation Study.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 69, doi. 10.1177/002224297503900212
- By:
- Publication type:
- Article
Cost-Oriented Pricing: A Realistic Solution to a Complicated Problem.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 72, doi. 10.1177/002224297503900213
- By:
- Publication type:
- Article
I. REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 75
- By:
- Publication type:
- Article
II. REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 79
- By:
- Publication type:
- Article
III. REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 81
- By:
- Publication type:
- Article
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 83
- By:
- Publication type:
- Article
V. REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 87
- By:
- Publication type:
- Article
VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 90
- By:
- Publication type:
- Article
1. ADVERTISING AND PROMOTION.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
2. AGRICULTURAL MARKETING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
5. CONSUMER BEHAVIOR.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
3. CHANNELS OF DISTRIBUTION.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
4. COMMUNICATION AND PUBLIC RELATIONS.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
7. GOVERNMENTAL AND REGULATORY ASPECTS.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
9. INDUSTRIAL MARKETING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
10. INTERNATIONAL MARKETING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
11. MARKETING EDUCATION.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
13. PACKAGING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
12. MARKETING MANAGEMENT.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
14. PLANNING AND STRATEGY.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
15. PRICING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
16. REGIONAL ANALYSIS.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
17. RESEARCH AND FORECASTING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
18. RETAILING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
19. SALES MANAGEMENT AND SELLING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
20. SOCIAL ASPECTS OF MARKETING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
21. STORAGE AND TRANSPORTATION.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
22. THEORY IN MARKETING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
23. WHOLESALING.
- Published in:
- 1975
- By:
- Publication type:
- Abstract
DYNAMIC COMPETITIVE STRATEGY AND PRODUCT LIFE CYCLES.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
ESSENTIALS OF PURCHASING.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
CONSUMERISM: SEARCH FOR THE CONSUMER INTEREST.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
RESEARCH INTO RETAILING AND DISTRIBUTION.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
MARKETING CHANNELS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
ADVERTISING'S ROLE IN SOCIETY.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
MARKET STRUCTURE AND SELLER PROFITABILITY.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
NEW PRODUCT VENTURE MANAGEMENT.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
CREATING SOCIAL CHANGE.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
A SELECTED BIBLIOGRAPHY OF READINGS AND REFERENCES REGARDING MARKETING TO BLACK AMERICANS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
LOGISTICS MANAGEMENT.
- Published in:
- 1975
- By:
- Publication type:
- Book Review