PRINCIPLES OF PHARMACEUTICAL MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Works in Journal of Marketing, 1972, Vol 36, Issue 1
Results: 32
1
2
BOOKS RECEIVED.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 114, doi. 10.1177/002224297203600132
- Publication type:
- Article
3
DEPARTMENT STORE MERCHANDISING IN CHANGING ENVIRONMENTS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
4
BASIC MARKETING RESEARCH (Estudio Fundamentales de Mercadotecnia).
- Published in:
- 1972
- By:
- Publication type:
- Book Review
5
ISSUES IN THE ECONOMICS OF ADVERTISING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
6
THE JAPANESE MARKETING SYSTEM: ADAPTATIONS AND INNOVATIONS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
7
ADVERTISING, Third Edition.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
8
A PRIMER ON THE LAW OF DECEPTIVE PRACTICES: A GUIDE FOR THE BUSINESSMAN.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
9
THE AMERICAN CORPORATION.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
10
BASIC MARKETING: A MANAGERIAL APPROACH, Fourth Edition.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
11
HANDBOOK OF MODERN MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
12
PRINCIPLES OF MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
13
FUNDAMENTALS OF MARKETING, Third Edition.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
14
THE MARKETING ECONOMY: AN ANALYTICAL APPROACH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
15
BUSINESS CORPORATIONS AND THE BLACK MAN.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
16
A Rejoinder to 'Social Class or Income?'
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 69, doi. 10.2307/1250873
- By:
- Publication type:
- Article
17
A Profile of Urban In-home Shoppers: The Other Half.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 62, doi. 10.2307/1250870
- By:
- Publication type:
- Article
18
HIT: Heuristic Ideation Technique--A Systematic Procedure For New Product Search.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 58, doi. 10.2307/1250869
- By:
- Publication type:
- Article
19
The Present Status of the Marketing Concept.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 50, doi. 10.2307/1250868
- By:
- Publication type:
- Article
20
MARKETING ABSTRACTS.
- Published in:
- 1972
- By:
- Publication type:
- Abstract
21
Media Exposure Patterns of Consumer Innovators.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 43, doi. 10.2307/1250867
- By:
- Publication type:
- Article
22
Legal Developments in Marketing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 73, doi. 10.1177/002224297203600116
- By:
- Publication type:
- Article
23
LEADERS IN MARKETING.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 71, doi. 10.1177/002224297203600115
- By:
- Publication type:
- Article
24
Social Class or Income?
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 67, doi. 10.2307/1250872
- By:
- Publication type:
- Article
25
The Measurement of Cognitive Dissonance: Some Experimental Findings.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 64, doi. 10.2307/1250871
- By:
- Publication type:
- Article
26
Buyer Liability Under the Robinson-Patman Act: A Current Appraisal.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 38, doi. 10.2307/1250866
- By:
- Publication type:
- Article
27
An Analytical Approach for Evaluating Sales Territory Performance.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 31, doi. 10.2307/1250865
- By:
- Publication type:
- Article
28
The Product Manager as an Influence Agent.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 26, doi. 10.2307/1250864
- By:
- Publication type:
- Article
29
Planning Physical Distribution Operations With Dynamic Simulation.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 17, doi. 10.2307/1250863
- By:
- Publication type:
- Article
30
New Product Decisions by Marketing Executives: A Computer-controlled Experiment.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 10, doi. 10.2307/1250862
- By:
- Publication type:
- Article
31
Management Science in Retailing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 3, doi. 10.2307/1250861
- By:
- Publication type:
- Article
32
From the Editor.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 1, p. 1, doi. 10.1177/002224297203600101
- By:
- Publication type:
- Article