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ESSENTIALS OF THE PROMOTIONAL MIX (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
NEW DIMENSIONS IN RETAILING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
RETAILING MANAGEMENT (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 78
- By:
- Publication type:
- Article
REGULATION OF COMPETITION.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 73
- By:
- Publication type:
- Article
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 74
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- Publication type:
- Article
REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 76
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- Publication type:
- Article
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 72
- By:
- Publication type:
- Article
COMPETITION IN THE MARKETPLACE (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
PRODUCT MANAGEMENT (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
MARKETING MANAGEMENT VIEWPOINTS (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
MULTINATIONAL RETAILING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
CONSUMER BEHAVIOR (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
MARKETING AND MANAGEMENT SCIENCE (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
BASIC MARKETING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
CONSUMER BEHAVIOR: AN INTEGRATED FRAMEWORK (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
MATHEMATICAL MODELS IN MARKETING (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
PSYCHOLOGICAL EXPERIMENTS IN CONSUMER BEHAVIOR (Book Review).
- Published in:
- 1971
- By:
- Publication type:
- Book Review
REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 67
- By:
- Publication type:
- Article
The Cost of Crashing--A Comment.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 63, doi. 10.2307/1250462
- By:
- Publication type:
- Article
A Rejoinder to 'How Many Scales and How Many Categories Shall We Use in Consumer Research?--A Comment'
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 61, doi. 10.2307/1250461
- By:
- Publication type:
- Article
How Many Scales and How Many Categories Shall We Use in Consumer Research?--A Comment.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 59, doi. 10.2307/1250460
- By:
- Publication type:
- Article
Multivariate Methods in Marketing Research: A Further Attempt at Classification.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 56, doi. 10.2307/1250459
- By:
- Publication type:
- Article
LEADERS IN MARKETING.
- Published in:
- 1971
- By:
- Publication type:
- Biography
The Changing Role of Marketing in the Eastern European Socialist Economies.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 16, doi. 10.2307/1250452
- By:
- Publication type:
- Article
How Useful Are 90-Day Purchase Probabilities?
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 43, doi. 10.2307/1250456
- By:
- Publication type:
- Article
The Faltering Marketing Concept.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 37, doi. 10.2307/1250455
- By:
- Publication type:
- Article
Marketers' Attitudes Toward the Marketing Concept.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 29, doi. 10.2307/1250454
- By:
- Publication type:
- Article
Regulating the Price of Consumer Credit.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 21, doi. 10.2307/1250453
- By:
- Publication type:
- Article
People Who Claim to be Opinion Leaders: Identifying Their Characteristics by Self-report.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 48, doi. 10.2307/1250457
- By:
- Publication type:
- Article
Correlates of Buying Behavior: Social Class vs. Income.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 8, doi. 10.2307/1250451
- By:
- Publication type:
- Article
A Framework for Understanding Social Criticism of Advertising.
- Published in:
- Journal of Marketing, 1971, v. 35, n. 4, p. 2, doi. 10.2307/1250450
- By:
- Publication type:
- Article