Where's the Fine Print? ADVERTISING AND THE MORTGAGE MARKET CRISIS.
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- California Management Review, 2009, v. 52, n. 1, p. 29, doi. 10.1525/cmr.2009.52.1.29
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- Article
Works matching IS 00081256 AND DT 2009 AND VI 52 AND IP 1
Results: 7
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Customer Rage: TRIGGERS, TIPPING POINTS, AND TAKE-OUTS.
- Published in:
- California Management Review, 2009, v. 52, n. 1, p. 6, doi. 10.1525/cmr.2009.52.1.6
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- Article
3
Merged Datasets: AN ANALYTIC TOOL FOR EVIDENCE-BASED MANAGEMENT.
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- California Management Review, 2009, v. 52, n. 1, p. 120, doi. 10.1525/cmr.2009.52.1.120
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- Article
4
The Long Conversation: LEARNING HOW TO MASTER ENTERPRISE SYSTEMS.
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- California Management Review, 2009, v. 52, n. 1, p. 140, doi. 10.1525/cmr.2009.52.1.140
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- Article
5
From Volume to Value: MANAGING THE VALUE-ADD RESELLER CHANNEL AT CISCO SYSTEMS.
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- California Management Review, 2009, v. 52, n. 1, p. 94, doi. 10.1525/cmr.2009.52.1.94
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- Article
6
Automotive Quality Reputation: HARD TO ACHIEVE, HARD TO LOSE, STILL HARDER TO WIN BACK.
- Published in:
- California Management Review, 2009, v. 52, n. 1, p. 67, doi. 10.1525/cmr.2009.52.1.67
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- Article
7
Aesthetics and Ephemerality: OBSERVING AND PRESERVING THE LUXURY BRAND.
- Published in:
- California Management Review, 2009, v. 52, n. 1, p. 45, doi. 10.1525/cmr.2009.52.1.45
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- Article