Misunderstanding the Nature of Company Performance: THE HALO EFFECT AND OTHER BUSINESS DELUSIONS.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 6, doi. 10.2307/41166403
- By:
- Publication type:
- Article
Works matching IS 00081256 AND DT 2007 AND VI 49 AND IP 4
Results: 7
1
2
The Drivers of Technology Licensing: AN INDUSTRY COMPARISON.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 67, doi. 10.2307/41166406
- By:
- Publication type:
- Article
3
The Mirage of Marketing to the Bottom of the Pyramid: HOW THE PRIVATE SECTOR CAN HELP ALLEVIATE POVERTY.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 90, doi. 10.2307/41166407
- By:
- Publication type:
- Article
4
Dynamic Capabilities at IBM: DRIVING STRATEGY INTO ACTION.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 21, doi. 10.2307/41166404
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- Publication type:
- Article
5
The Public's Trust in Nonprofit Organizations: THE ROLE OF RELATIONSHIP MARKETING AND MANAGEMENT.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 112, doi. 10.2307/41166408
- By:
- Publication type:
- Article
6
Mainstreaming Corporate Social Responsibility: DEVELOPING MARKETS FOR VIRTUE.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 132, doi. 10.2307/41166409
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- Publication type:
- Article
7
Services Supply Management: THE NEXT FRONTIER FOR IMPROVED ORGANIZATIONAL PERFORMANCE.
- Published in:
- California Management Review, 2007, v. 49, n. 4, p. 44, doi. 10.2307/41166405
- By:
- Publication type:
- Article