Valuing the Cause Marketing Relationship.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 38, doi. 10.2307/41166286
- By:
- Publication type:
- Article
Works matching IS 00081256 AND DT 2004 AND VI 47 AND IP 1
Results: 7
1
2
Doing Better at Doing Good: WHEN, WHY, AND HOW CONSUMERS RESPOND TO CORPORATE SOCIAL INITIATIVES.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 9, doi. 10.2307/41166284
- By:
- Publication type:
- Article
3
Social Alliances: COMPANY/NONPROFIT COLLABORATION.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 58, doi. 10.2307/41166287
- By:
- Publication type:
- Article
4
Collaborating with Activists: HOW STARBUCKS WORKS WITH NGOS.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 91, doi. 10.2307/41166288
- By:
- Publication type:
- Article
5
Integrating Social Responsibility and Marketing Strategy: AN INTRODUCTION.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 6, doi. 10.2307/41166283
- By:
- Publication type:
- Article
6
Managing Responsibility: WHAT CAN BE LEARNED FROM THE QUALITY MOVEMENT?
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 25, doi. 10.2307/41166285
- By:
- Publication type:
- Article
7
Socially Responsible Pricing: LESSONS FROM THE PRICING OF AIDS DRUGS IN DEVELOPING COUNTRIES.
- Published in:
- California Management Review, 2004, v. 47, n. 1, p. 117, doi. 10.2307/41166289
- By:
- Publication type:
- Article