Works matching IS 00081256 AND DT 2004 AND VI 46 AND IP 4

Results: 7

Object-Orientation: A TOOL FOR ENTERPRISE DESIGN.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 89, doi. 10.2307/41166276

By:

Watson, Richard T.;
Zinkhan, George M.;
Pitt, Leyland F.

Publication type:

Article

Adding Value Through Accounting Signals.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 120, doi. 10.2307/41166278

By:

Wallace, Wanda A.

Publication type:

Article

Understanding Customer Choices in E-Financial Services.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 43, doi. 10.2307/41166274

By:

Verma, Rohit;
Iqbal, Zafar;
Plaschka, Gerhard

Publication type:

Article

The Three Faces of Consumer Promotions.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 23, doi. 10.2307/41166273

By:

Raghubir, Priya;
Inman, J. Jeffrey;
Grande, Hans

Publication type:

Article

Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272

By:

Kaikati, Andrew M.;
Kaikati, Jack G.

Publication type:

Article

Turning Around Runaway Information Technology Projects.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 68, doi. 10.2307/41166275

By:

Iacovou, Charalambos L.;
Dexter, Albert S.

Publication type:

Article

What Matters Most: CORPORATE VALUES AND SOCIAL RESPONSIBILITY.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 111, doi. 10.2307/41166277

By:

Hollender, Jeffrey

Publication type:

Article