Works matching IS 00081256 AND DT 2004 AND VI 46 AND IP 3


Results: 9
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    Advance Selling for Services.

    Published in:
    California Management Review, 2004, v. 46, n. 3, p. 37, doi. 10.2307/41166220
    By:
    • Shugan, Steven M.;
    • Xie, Jinhong
    Publication type:
    Article
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    Leveraging the Corporate Brand.

    Published in:
    California Management Review, 2004, v. 46, n. 3, p. 6, doi. 10.2307/41166218
    By:
    • Aaker, David A.
    Publication type:
    Article