Building a Brand: The Saturn Story.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 114, doi. 10.2307/41165748
- By:
- Publication type:
- Article
Works matching IS 00081256 AND DT 1994 AND VI 36 AND IP 2
Results: 8
1
2
Crisis Management and Environmentalism: A Natural Fit.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 101, doi. 10.2307/41165747
- By:
- Publication type:
- Article
3
Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 90, doi. 10.2307/41165746
- By:
- Publication type:
- Article
4
The Management of Manufacturing Flexibility.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 72, doi. 10.2307/41165745
- By:
- Publication type:
- Article
5
Options Thinking and Platform Investments: Investing in Opportunity.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 52, doi. 10.2307/41165744
- By:
- Publication type:
- Article
6
Choosing the Right Change Path.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 29, doi. 10.2307/41165743
- By:
- Publication type:
- Article
7
Competitive Advantage Through People.
- Published in:
- 1994
- By:
- Publication type:
- Excerpt
8
From the Editor.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 7, doi. 10.2307/41165741
- By:
- Publication type:
- Article