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Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272
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- Article
The Three Faces of Consumer Promotions.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 23, doi. 10.2307/41166273
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- Article
Understanding Customer Choices in E-Financial Services.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 43, doi. 10.2307/41166274
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- Article
Turning Around Runaway Information Technology Projects.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 68, doi. 10.2307/41166275
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- Article
Object-Orientation: A TOOL FOR ENTERPRISE DESIGN.
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- California Management Review, 2004, v. 46, n. 4, p. 89, doi. 10.2307/41166276
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- Article
What Matters Most: CORPORATE VALUES AND SOCIAL RESPONSIBILITY.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 111, doi. 10.2307/41166277
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- Article
Adding Value Through Accounting Signals.
- Published in:
- California Management Review, 2004, v. 46, n. 4, p. 120, doi. 10.2307/41166278
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- Article