Celebrity Fashion Marketing: Developing a Human Fashion Brand.
- Published in:
- Dress (Taylor & Francis Ltd), 2024, v. 50, n. 1, p. 127, doi. 10.1080/03612112.2023.2256571
- By:
- Publication type:
- Article
Works matching Human brands (Marketing)
Results: 79
1
2
The Naomi Klein Brand.
- Published in:
- 2010
- By:
- Publication type:
- Literary Criticism
3
The bittersweet of consumer–human brand relationships in the social media context.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 3, p. 547, doi. 10.1002/mar.21932
- By:
- Publication type:
- Article
4
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892
- By:
- Publication type:
- Article
5
Consumer Attachments to Human Brands: The "Oprah Effect".
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 7, p. 751, doi. 10.1002/mar.20815
- By:
- Publication type:
- Article
6
What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 173, doi. 10.1002/mar.20771
- By:
- Publication type:
- Article
7
Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 7, p. 602, doi. 10.1002/mar.20631
- By:
- Publication type:
- Article
8
Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding.
- Published in:
- Psychology & Marketing, 2012, v. 29, n. 9, p. 690, doi. 10.1002/mar.20555
- By:
- Publication type:
- Article
9
Birds of a feather flock together...definition, role and measure of congruence: An application to sponsorship.
- Published in:
- Psychology & Marketing, 2007, v. 24, n. 11, p. 975, doi. 10.1002/mar.20192
- By:
- Publication type:
- Article
10
基于用户评论的国潮品牌虚拟数字人形象构建与营销策略研究.
- Published in:
- Journal of Silk, 2025, v. 62, n. 6, p. 22, doi. 10.3969/j.issn.1001-7003.2025.06.003
- By:
- Publication type:
- Article
11
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.
- Published in:
- International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033
- By:
- Publication type:
- Article
12
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise.
- Published in:
- International Journal of Advertising, 2010, v. 29, n. 4, p. 527, doi. 10.2501/S0265048710201336
- By:
- Publication type:
- Article
13
Developing Your Organization's Brand as a Talent Developer.
- Published in:
- Human Resource Planning, 2007, v. 30, n. 2, p. 21
- By:
- Publication type:
- Article
14
The Impact of Consumer Perception Based Advertisement and Celebrity Advertisement on Brand Acceptance: A Case Study of the Peshawar Market.
- Published in:
- Journal of Managerial Sciences, 2013, v. 7, n. 1, p. 145
- By:
- Publication type:
- Article
15
Celebrity Impact- A Model of Celebrity Endorsement.
- Published in:
- Journal of Marketing & Communication, 2011, v. 7, n. 1, p. 34
- By:
- Publication type:
- Article
16
Consanguinity Between Consumer and Brand Personality: A Review.
- Published in:
- ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 3, p. 7
- By:
- Publication type:
- Article
17
BRANDING, CELEBRITIZATION AND THE LIFESTYLE EXPERT.
- Published in:
- Cultural Studies, 2010, v. 24, n. 4, p. 580, doi. 10.1080/09502386.2010.488406
- By:
- Publication type:
- Article
18
Superstars and Mediocrities: Market Failure in the Discovery of Talent.
- Published in:
- Review of Economic Studies, 2009, v. 76, n. 2, p. 829, doi. 10.1111/j.1467-937X.2008.00522.x
- By:
- Publication type:
- Article
19
Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
20
Ethics of Celebrities and Their Increasing Influence in 21st Century Society.
- Published in:
- Journal of Business Ethics, 2010, v. 91, n. 3, p. 313, doi. 10.1007/s10551-009-0090-4
- By:
- Publication type:
- Article
21
CLAVES DE LA ESTRATEGIA DE LO COTIDIANO PARA EL PERSONAL BRANDING.
- Published in:
- Revista de Comunicación (1888198X), 2009, v. 2, n. 11, p. 59
- Publication type:
- Article
22
Personal Branding Forum, el comienzo.
- Published in:
- Revista de Comunicación (1888198X), 2009, v. 2, n. 9, p. 56
- By:
- Publication type:
- Article
23
Keeping away from the Kardashians: celebrity worth and the re-masculinising of Caitlyn Jenner.
- Published in:
- Celebrity Studies, 2016, v. 7, n. 1, p. 115, doi. 10.1080/19392397.2016.1131011
- By:
- Publication type:
- Article
24
Trade mark registered: Sponsorship within the Australian Indie music festival scene.
- Published in:
- Continuum: Journal of Media & Cultural Studies, 2008, v. 22, n. 5, p. 675, doi. 10.1080/10304310802311642
- By:
- Publication type:
- Article
25
ARE INNOVATORS INFLUENCED BY ENDORSER EXPERTISE IN AN ADVERTISEMENT WHEN EVALUATING A HIGH TECHNOLOGY PRODUCT?
- Published in:
- Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 32, doi. 10.1080/10696679.2005.11658548
- By:
- Publication type:
- Article
26
FACTORS INFLUENCING NONPROFIT RESOURCE PROVIDER SUPPORT DECISIONS:APPLYING THE BRAND EQUITY CONCEPT TO NONPROFITS.
- Published in:
- Journal of Marketing Theory & Practice, 2005, v. 13, n. 3, p. 1, doi. 10.1080/10696679.2005.11658546
- By:
- Publication type:
- Article
27
Human brands and mutual choices: an investigation of the marketing assistant professor job market.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x
- By:
- Publication type:
- Article
28
Positioning person brands in established organizational fields.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 373, doi. 10.1007/s11747-012-0309-2
- By:
- Publication type:
- Article
29
Endorsers in Advertising: The Case of Negative Celebrity Information.
- Published in:
- Journal of Advertising, 1998, v. 27, n. 1, p. 67, doi. 10.1080/00913367.1998.10673543
- By:
- Publication type:
- Article
30
Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.
- Published in:
- IUP Journal of Brand Management, 2009, v. 6, n. 3/4, p. 7
- By:
- Publication type:
- Article
31
The Habitus of Elizabeth Hurley: Celebrity, Fashion, and Identity Branding.
- Published in:
- Fashion Theory: The Journal of Dress, Body & Culture, 2007, v. 11, n. 4, p. 443, doi. 10.2752/175174107X250244
- By:
- Publication type:
- Article
32
Celebrity image rights versus public interest: striking the right balance under German law.
- Published in:
- Journal of Intellectual Property Law & Practice, 2014, v. 9, n. 10, p. 835, doi. 10.1093/jiplp/jpu164
- By:
- Publication type:
- Article
33
Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations.
- Published in:
- Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 271, doi. 10.1080/02672571003679894
- By:
- Publication type:
- Article
34
From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 589, doi. 10.1362/0267257054307381
- By:
- Publication type:
- Article
35
Exploring Personal Political Brands of Iceland's Parliamentarians.
- Published in:
- Journal of Political Marketing, 2020, v. 19, n. 1/2, p. 74, doi. 10.1080/15377857.2019.1680931
- By:
- Publication type:
- Article
36
The Face Management Challenges of Sport Celebrity.
- Published in:
- Management Dynamics in the Knowledge Economy, 2015, v. 3, n. 1, p. 79
- By:
- Publication type:
- Article
37
KOSZTY ZARZĄDZANIA WIZERUNKIEM NA PRZYKŁADZIE MIĘDZYNARODOWEGO KONKURSU PIANISTYCZNEGO IM. I.J. PADEREWSKIEGO W BYDGOSZCZY (analiza i konkluzje).
- Published in:
- 2012
- By:
- Publication type:
- Case Study
38
CELEBRITY ENDORSEMENT IN ADVERTISING.
- Published in:
- Management & Marketing Journal, 2010, v. 8, n. 2, p. 365
- By:
- Publication type:
- Article
39
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands.
- Published in:
- Sport Marketing Quarterly, 2009, v. 18, n. 1, p. 15
- By:
- Publication type:
- Article
40
Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions.
- Published in:
- Sport Marketing Quarterly, 2008, v. 17, n. 3, p. 154
- By:
- Publication type:
- Article
41
Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument.
- Published in:
- Journal of Travel & Tourism Marketing, 2008, v. 24, n. 2/3, p. 213, doi. 10.1080/10548400802092841
- By:
- Publication type:
- Article
42
Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms.
- Published in:
- Communication Research Reports, 2019, v. 36, n. 1, p. 1, doi. 10.1080/08824096.2018.1524752
- By:
- Publication type:
- Article
43
Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1114, doi. 10.1509/jmkr.47.6.1114
- By:
- Publication type:
- Article
44
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 868
- By:
- Publication type:
- Article
45
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 833
- By:
- Publication type:
- Article
46
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 616
- By:
- Publication type:
- Article
47
Self-Brand Connections and Brand Resonance: The Role of Gender and Consumer Emotions.
- Published in:
- 2007
- By:
- Publication type:
- Conference Paper/Materials
48
Elite Female Athletes' Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis.
- Published in:
- Journal of Sport Management, 2017, v. 31, n. 4, p. 345, doi. 10.1123/jsm.2016-0157
- By:
- Publication type:
- Article
49
Human Brands in Sport: Athlete Brand Personality and Identification.
- Published in:
- Journal of Sport Management, 2013, v. 27, n. 3, p. 193, doi. 10.1123/jsm.27.3.193
- By:
- Publication type:
- Article
50
Sponsor and Sponsees Interactions: Effects on Consumers' Perceptions of Brand Image, Brand Attachment, and Purchasing Intention.
- Published in:
- Journal of Sport Management, 2009, v. 23, n. 5, p. 644, doi. 10.1123/jsm.23.5.644
- By:
- Publication type:
- Article