Works matching Future of Integrated Marketing Communications

Results: 14

اتجاهات الخبراء نحو مستقبل دمج تطبيقات الذكاء االصطناعي في االتصاالت التسويقية المتكاملة للشركات المصرية: دراسة استشرافية.

Published in:

Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust, 2021, n. 35, p. 73

By:

د. نهى حسين محمد م&#15

Publication type:

Article

Integrated Marketing Communication through Strategic Consistency: An Innovative Proposal for Future Marketing.

Published in:

Artha Vijnana, 2019, v. 61, n. 1, p. 22, doi. 10.21648/arthavij/2019/v61/i1/180159

By:

Kumar, Swatantra;
Baijal, Sanjay

Publication type:

Article

Critical Issues to Understanding IMC in the Future - An Academic and Practitioner Developed Integrated Marketing Communications Curriculum for the 21<sup>st</sup> Century.

Published in:

Marketing Bulletin, 2001, v. 12, p. 1

By:

Farrelly, Francis;
Luxton, Sandra;
Brace-Govan, Jan

Publication type:

Article

INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.

Published in:

Management Sciences / Nauki o Zarzadzaniu, 2016, v. 28, n. 3, p. 20, doi. 10.15611/noz.2016.3.02

By:

Daszkiewicz, Magdalena;
Pukas, Anetta

Publication type:

Article

HOW TO ENGAGE CHILDREN INTO THE WORLD OF TRADITIONAL CAR BRANDS? EXPLORATION OF SPECIFIC TOUCHPOINTS BETWEEN FUTURE BUYERS IN THE CAR INDUSTRY AND ESTABLISHED BRANDS.

Published in:

Central European Business Review, 2017, v. 6, n. 3, p. 27, doi. 10.18267/j.cebr.184

By:

Mikolajová, K.;
Olšanová, K.

Publication type:

Article

They're Playing My Brand.

Published in:

International Journal of Integrated Marketing Communications, 2010, v. 2, n. 1, p. 40

By:

Allan, David

Publication type:

Article

IMC AT A CROSSROADS: A THEORETICAL REVIEW AND A CONCEPTUAL FRAMEWORK FOR TESTING.

Published in:

Marketing Management Journal, 2005, v. 15, n. 2, p. 55

By:

McGrath, John M.

Publication type:

Article

ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS.

Published in:

Organizações Rurais & Agroindustriais, 2017, v. 19, n. 2, p. 84, doi. 10.21714/2238-68902017v19n2p84

By:

de Sá, Fabiano Bento;
de Paiva, Ricardo Viana Carvalho;
Souki, Gustavo Quiroga;
Moura, Luiz Rodrigo Cunha

Publication type:

Article

FROM THE EDITOR.

Published in:

Journal of Advertising, 2005, v. 34, n. 4, p. 5, doi. 10.1080/00913367.2005.10639206

By:

Laczniak, Russell N.

Publication type:

Article

Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective.

Published in:

2021

By:

Woźniczka, Jarosław

Publication type:

Literature Review

Factors Influencing Integrated Marketing Communication Strategy: Empirical Evidence from Fashionable Apparel Businesses in Thailand.

Published in:

Human Behavior, Development & Society, 2018, v. 19, n. 4, p. 64

By:

Ngamsutti, Sorawit;
Jhundra-indra, Prathanporn;
Raksong, Saranya

Publication type:

Article

Content analysis of the empirical research on IMC from 2000 to 2015.

Published in:

Journal of Marketing Communications, 2018, v. 24, n. 7, p. 647, doi. 10.1080/13527266.2016.1184708

By:

Šerić, Maja

Publication type:

Article

Integrated marketing communications measurement and evaluation.

Published in:

Journal of Marketing Communications, 2009, v. 15, n. 2/3, p. 103, doi. 10.1080/13527260902757514

By:

Ewing, Michael T.

Publication type:

Article

MARKETINGOWE UJĘCIE DZIAŁALNOŚCI E-COMMERCE NA RYNKU USŁUG LOGISTYCZNYCH.

Published in:

Zeszyty Naukowe Politechniki Poznanskiej. Organizacja & Zarzadzanie, 2020, p. 21, doi. 10.21008/j.0239-9415.2020.082.02

By:

BRĘGIEL, Ewelina;
WICENTA, Karolina;
MAJCHRZAK, Joanna

Publication type:

Article