Works matching Freemium

Results: 158

Freemium business models as the foundation for growing an e-business venture: a multiple case study of industry leaders.

Published in:

Journal of Entrepreneurship, Management & Innovation, 2015, v. 11, n. 1, p. 77, doi. 10.7341/20151115

By:

Günzel-Jensen, Franziska;
Holm, Anna B.

Publication type:

Article

The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference.

Published in:

Psychology & Marketing, 2019, v. 36, n. 8, p. 773, doi. 10.1002/mar.21211

By:

Niemand, Thomas;
Mai, Robert;
Kraus, Sascha

Publication type:

Article

From Minnows to Whales: An Empirical Study of Purchase Behavior in Freemium Social Games.

Published in:

International Journal of Electronic Commerce, 2015, v. 20, n. 2, p. 177, doi. 10.1080/10864415.2016.1087820

By:

Shi, Savannah Wei;
Xia, Mu;
Huang, Yun

Publication type:

Article

TOWARD SUSTAINABLE FREEMIUM SOFTWARE: THE ROLES OF USER SATISFACTION AND USE CONTEXT.

Published in:

Journal of Electronic Commerce Research, 2018, v. 19, n. 3, p. 201

By:

Jongbum Kim;
Jeongho Lee;
Hangjung Zo

Publication type:

Article

Effects of Freemium Strategy in the Mobile App Market: An Empirical Study of Google Play.

Published in:

Journal of Management Information Systems, 2014, v. 31, n. 3, p. 326, doi. 10.1080/07421222.2014.995564

By:

Liu, Charles Zhechao;
Au, Yoris A.;
Choi, Hoon Seok

Publication type:

Article

Freemium as a sustainable economic model for open access electronic publishing in humanities and social sciences.

Published in:

Information Services & Use, 2011, v. 31, n. 3/4, p. 225

By:

Mounier, Pierre

Publication type:

Article

Selling the Premium in Freemium.

Published in:

Journal of Marketing, 2018, v. 82, n. 6, p. 10, doi. 10.1177/0022242918807170

By:

Gu, Xian;
Kannan, P.K.;
Ma, Liye

Publication type:

Article

Optimal Freemium Strategy for Information Goods in the Presence of Piracy.

Published in:

Journal of the Association for Information Systems, 2018, v. 19, n. 4, p. 266, doi. 10.17705/1jais.00492

By:

Guofang Nan;
Dan Wu;
Minqiang Li;
Yong Tan

Publication type:

Article

Creating and capturing value from freemium business models: A demand‐side perspective.

Published in:

Strategic Entrepreneurship Journal, 2018, v. 12, n. 2, p. 171, doi. 10.1002/sej.1279

By:

Rietveld, Joost

Publication type:

Article

MONETIZING FREEMIUM COMMUNITIES: DOES PAYING FOR PREMIUM INCREASE SOCIAL ENGAGEMENT?

Published in:

MIS Quarterly, 2018, v. 42, n. 3, p. 719, doi. 10.25300/MISQ/2018/13592

By:

Bapna, Ravi;
Ramaprasad, Jui;
Umyarov, Akhmed

Publication type:

Article

How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective.

Published in:

Information Development, 2019, v. 35, n. 1, p. 36, doi. 10.1177/0266666917724496

By:

Hu, Yuanrong

Publication type:

Article

A reversed engineered pitch based on Rietveld (2016), "Creating value through the freemium business model: a consumer perspective".

Published in:

Journal of Accounting & Management Information Systems / Contabilitate si Informatica de Gestiune, 2016, v. 15, n. 4, p. 810

By:

Ratiu, Bogdan Alexandru

Publication type:

Article

Freemium as an Optimal Strategy for Market Dominant Firms.

Published in:

Marketing Science, 2019, v. 38, n. 1, p. 150, doi. 10.1287/mksc.2018.1109

By:

Shi, Zijun (June);
Zhang, Kaifu;
Srinivasan, Kannan

Publication type:

Article

The Success of Freemium Business Model: Multiple Case Studies of Industry Leaders.

Published in:

Cumhuriyet University Journal of Economics & Administrative Sciences / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2022, v. 23, n. 3, p. 635, doi. 10.37880/cumuiibf.1063898

By:

Tavman, Emine Başak

Publication type:

Article

Universal Basic Internet as a Freemium Business Model to Connect the Next Billion.

Published in:

DigiWorld Economic Journal, 2017, n. 108, p. 139

By:

ESSELAAR, Steve;
SONG, Steve;
STORK, Christoph

Publication type:

Article

Korelasi Tipe Pemain Dengan Pengukuran Usability Pada Game Freemium.

Published in:

Techno.com, 2021, v. 20, n. 2, p. 245, doi. 10.33633/tc.v20i2.4427

By:

Rizky

Publication type:

Article

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 5, p. 752, doi. 10.1509/jmr.15.0443

By:

CHICA, MANUEL;
RAND, WILLIAM

Publication type:

Article

MEDYA İŞLETMELERİNDE YENİ NESİL PAZARLAMA: FREEMIUM SPOTIFY ÜZERİNE BİR ARAŞTIRMA.

Published in:

Turkish Online Journal of Design, Art & Communication, 2018, v. 8, n. 4, p. 684, doi. 10.7456/10804100/008

By:

KARA, Tolga;
HÜNKAR, Tolga

Publication type:

Article

Optimal Software Feature-Limited Freemium Model Design: A New Consumer Learning Theoretical Framework.

Published in:

Mathematics (2227-7390), 2021, v. 9, n. 9, p. 944, doi. 10.3390/math9090944

By:

Li, Kang;
Zhang, Jingwei;
Zhang, Lunchuan;
Solow, Daniel

Publication type:

Article

Modelo de negocio exitoso en e-business.

Published in:

Revista Vínculos, 2014, v. 11, n. 1, p. 180

By:

Flórez Fernández, Héctor Arturo

Publication type:

Article

Longer or shorter? A large-scale randomized field experiment on the impact of free trial duration on sustainable user conversion in the Freemium model.

Published in:

Frontiers in Psychology, 2025, p. 1, doi. 10.3389/fpsyg.2025.1568868

By:

Zhang, Ling;
Duan, Jiang

Publication type:

Article

NO SUCH THING AS A FREE APP: A TAXONOMY OF FREEMIUM BUSINESS MODELS AND USER ARCHETYPES IN THE MOBILE GAME MARKET.

Published in:

ASEAN Marketing Journal, 2021, v. 13, n. 2, p. 121, doi. 10.21002/amj.v13i2.13520

By:

Salehudin, Imam;
Alpert, Frank

Publication type:

Article

Optimal Pricing of Virtual Goods with Conspicuous Features in a Freemium Model.

Published in:

International Journal of Electronic Commerce, 2019, v. 23, n. 3, p. 427, doi. 10.1080/10864415.2019.1619911

By:

Geng, Wei;
Chen, Zuguang

Publication type:

Article

The Effects of Flow Dimensions on TV/Web Series Binge-Watching Behavior on Freemium Streaming Services.

Published in:

Pakistan Journal of Life & Social Sciences, 2024, v. 22, n. 2, p. 374, doi. 10.57239/PJLSS-2024-22.2.0028

By:

Claudina, Anisa;
Arditya Haryanto, Tania Gilliani;
Simanjuntak, Evi Rinawati

Publication type:

Article

Price promotions and "freemium" app monetization.

Published in:

Quantitative Marketing & Economics, 2022, v. 20, n. 2, p. 101, doi. 10.1007/s11129-022-09248-3

By:

Runge, Julian;
Levav, Jonathan;
Nair, Harikesh S.

Publication type:

Article

免费何以增值？数字网络双重调节下服务商的价值创造.

Published in:

Nankai Business Review, 2025, v. 28, n. 1, p. 148

By:

蒋军锋;
刘佩青;
池宇;
尚晏莹

Publication type:

Article

Spillover Effects and Freemium Strategy in the Mobile App Market.

Published in:

Management Science, 2023, v. 69, n. 9, p. 5018, doi. 10.1287/mnsc.2022.4619

By:

Deng, Yiting;
Lambrecht, Anja;
Liu, Yongdong

Publication type:

Article

Social Referral Programs for Freemium Platforms.

Published in:

Management Science, 2022, v. 68, n. 12, p. 8933, doi. 10.1287/mnsc.2022.4301

By:

Belo, Rodrigo;
Li, Ting

Publication type:

Article

Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks.

Published in:

Management Science, 2015, v. 61, n. 8, p. 1902, doi. 10.1287/mnsc.2014.2081

By:

Bapna, Ravi;
Umyarov, Akhmed

Publication type:

Article

Freemium Mobile Gaming: Exploring the Missing Link Between Playing a "Free" Mobile Game and Paying For Its Premium Version.

Published in:

International Journal of Innovation & Technology Management, 2023, v. 20, n. 4, p. 1, doi. 10.1142/S0219877023500232

By:

Kostopoulos, Ioannis;
Magrizos, Solon;
Chun Chua, Zhen;
Dhosi, Pamela

Publication type:

Article

What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium.

Published in:

Information Systems Journal, 2020, v. 30, n. 2, p. 295, doi. 10.1111/isj.12262

By:

Mäntymäki, Matti;
Islam, A.K.M. Najmul;
Benbasat, Izak

Publication type:

Article

Freemium marketing: use of demand-side research in market segmentation strategy.

Published in:

Journal of Strategic Marketing, 2022, v. 30, n. 7, p. 667, doi. 10.1080/0965254X.2020.1824013

By:

Sciglimpaglia, Donald;
Raafat, Feraidoon

Publication type:

Article

Improved retention analysis in freemium role‐playing games by jointly modelling players' motivation, progression and churn.

Published in:

Journal of the Royal Statistical Society: Series A (Statistics in Society), 2022, v. 185, n. 1, p. 102, doi. 10.1111/rssa.12730

By:

Karmakar, Bikram;
Liu, Peng;
Mukherjee, Gourab;
Che, Hai;
Dutta, Shantanu

Publication type:

Article

A Large-Scale Constrained Joint Modeling Approach for Predicting User Activity, Engagement, and Churn With Application to Freemium Mobile Games.

Published in:

Journal of the American Statistical Association, 2020, v. 115, n. 530, p. 538, doi. 10.1080/01621459.2019.1611584

By:

Banerjee, Trambak;
Mukherjee, Gourab;
Dutta, Shantanu;
Ghosh, Pulak

Publication type:

Article

Unraveling the Compensatory Mechanism: Pay to Play in Freemium Mobile Games.

Published in:

Global Business & Management Research, 2024, v. 16, n. 2, p. 1081

By:

Wong Hui Shein;
Tan Chiang Ching;
Wong Kee Hook

Publication type:

Article

پیشایندها و بازدارنده های رفتاری سواری رایگان در بازاریابی فریمیوم تحلیل تجربه های کاربران و پیامدهای آن.

Published in:

New Marketing Research Journal, 2025, v. 14, n. 4, p. 93, doi. 10.22108/nmrj.2025.143601.3125

By:

داود فیض;
محسن آرمان;
آتنا بصیرت

Publication type:

Article

The Impact of User Interactions on Freemium Game Performance.

Published in:

Annals of Business Administrative Science (ABAS), 2020, v. 19, n. 3, p. 97, doi. 10.7880/abas.0200429a

By:

Wei HUANG

Publication type:

Article

Optimal Design of Free Samples for Digital Products and Services.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169

By:

Li, Hongshuang (Alice);
Jain, Sanjay;
Kannan, P.K.

Publication type:

Article

Freemium Strategy in Competitive App Markets: Maintaining Profitability with Product Fit Uncertainty.

Published in:

Journal of the Association for Information Systems, 2022, v. 23, n. 6, p. 1485, doi. 10.17705/1jais.00768

By:

Xiaoxiao Luo;
Jie Zhang;
Minqiang Li

Publication type:

Article

THE FREEMIUM (TWO-TIERED) MODEL FOR INDIVIDUAL CLOUD SERVICES: FACTORS BRIDGING THE FREE TIER AND THE PAYING TIER.

Published in:

Journal of Information Technology Management, 2018, v. 29, n. 1, p. 47

By:

JIE (KEVIN) YAN;
WAKEFIELD, ROBIN

Publication type:

Article

Come for the Game, Stay for the Cash Grab: The Ethics of Loot Boxes, Microtransactions, and Freemium Games.

Published in:

Games & Culture, 2021, v. 16, n. 2, p. 228, doi. 10.1177/1555412019887658

By:

Neely, Erica L.

Publication type:

Article

Why Purchase Premium in Freemium Online Games: The Self-Determination Theory Perspective.

Published in:

KnE Social Sciences, 2023, p. 209, doi. 10.18502/kss.v8i20.14604

By:

Hussain, Ali;
Ding Hooi Ting;
Mazhar, Muhammad

Publication type:

Article

"Freemium" business models in publishing. New packaging for the needs of readers in the digital age.

Published in:

Libellarium, 2015, v. 8, n. 1, p. 81, doi. 10.15291/libellarium.v8i1.216

By:

Despot, Ivona;
Lebeda, Ivana Ljevak;
Tomašević, Nives

Publication type:

Article

Social Influence and Monetization of Freemium Social Games.

Published in:

Journal of Management Information Systems, 2019, v. 36, n. 3, p. 730, doi. 10.1080/07421222.2019.1628878

By:

Fang, Bin;
Zheng, Zhiqiang (Eric);
Ye, Qiang;
Goes, Paulo B.

Publication type:

Article

Who Pays to Play Freemium Games? The Profiles and Motivations of Players Who Make Purchases Within Social Casino Games.

Published in:

Journal of Behavioral Addictions, 2016, v. 5, n. 2, p. 221, doi. 10.1556/2006.5.2016.031

By:

GAINSBURY, SALLY M.;
KING, DANIEL L.;
RUSSELL, ALEX M. T.;
DELFABBRO, PAUL

Publication type:

Article

Innovations in the Video Game Industry: Changing Global Markets.

Published in:

Communications & Strategies, 2014, n. 94, p. 17

By:

DE PRATO, Giuditta;
FEIJÓO, Claudio;
SIMON, Jean-Paul

Publication type:

Article

Freemium Pricing in Digital Games with Virtual Currency.

Published in:

Information Systems Research, 2021, v. 32, n. 2, p. 481, doi. 10.1287/isre.2020.0976

By:

Meng, Zixuan;
Hao, Lin;
Tan, Yong

Publication type:

Article

Incentivized Actions in Freemium Games.

Published in:

Manufacturing & Service Operations Management (M&SOM), 2022, v. 24, n. 1, p. 275, doi. 10.1287/msom.2020.0925

By:

Sheng, Lifei;
Ryan, Christopher Thomas;
Nagarajan, Mahesh;
Cheng, Yuan;
Tong, Chunyang

Publication type:

Article

Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay.

Published in:

Journal of Advertising, 2025, v. 54, n. 3, p. 322, doi. 10.1080/00913367.2024.2393078

By:

Riedel, Aimee;
Mulcahy, Rory;
Beatson, Amanda;
Weeks, Clinton

Publication type:

Article

Factors Influencing Behavioral Intention to Apply Freemium Services in Islamic Lifestyle Digital Applications Using Unified Theory of Acceptance and Use of Technology (UTAUT).

Published in:

Journal of Information Systems Engineering & Business Intelligence, 2024, v. 10, n. 3, p. 340, doi. 10.20473/jisebi.10.3.340-354

By:

Timur, Yan Putra;
Ratnasari, Ririn Tri;
Pitchay, Anwar Allah;
Sari, Dyah Permata;
Rifqi, Muhammad

Publication type:

Article