THE EVENT MARKETING IN CAR-SELLING INDUSTRY IN RUSSIA: THE EXPERIENCE AND THE EFFICIENCY.
- Published in:
- International Journal of Management Cases, 2011, v. 13, n. 4, p. 151, doi. 10.5848/apbj.2011.00122
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- Publication type:
- Article
Works matching Event marketing
Results: 1633
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Event marketing as a tool supporting the process of revitalization of post-military tourism space in Borne Sulinowo.
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- Studia Periegetica, 2021, v. 34, n. 2, p. 135, doi. 10.5604/01.3001.0015.2702
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- Publication type:
- Article
3
Bir Kültürel Üretim Biçimi Olarak Etkinlik Pazarlaması ve Şehir Pazarlaması ile Olan İlişkisi: Selçuklu Kongre Merkezi Örneği.
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- Selcuk University Social Sciences Institute Journal, 2019, p. 248
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- Publication type:
- Article
4
مدل بازاریابی رویداد محور دربازارهای صنعتی.
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- Public Management Researches, 2025, v. 17, n. 66, p. 267, doi. 10.22111/jmr.2024.40006.5614
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- Publication type:
- Article
5
Scopus Veri Tabanı Üzerinden Etkinlik Pazarlaması Alanına İlişkin Panoramik Bir Bakış.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 3, p. 1841, doi. 10.20491/isarder.2022.1475
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- Article
6
Value-creation space: The role of events in a service-dominant marketing paradigm.
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- Journal of Marketing Management, 2011, v. 27, n. 13-14, p. 1444, doi. 10.1080/0267257X.2011.626786
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- Publication type:
- Article
7
ĮVYKIO RINKODAROS STRATEGIJŲ FORMAVIMOSI IR PLĖTROS YPATUMAI.
- Published in:
- Business: Theory & Practice, 2007, v. 8, n. 3, p. 146, doi. 10.3846/btp.2007.21
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- Publication type:
- Article
8
EVENT MARKETING IDEAS FOR SUCCESSFUL STRATEGIES.
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- Research in Physical Education, Sport & Health, 2023, v. 12, n. 1, p. 83, doi. 10.46733/pesh23121083rj
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- Publication type:
- Article
9
EVENT MARKETING AS STRATEGIC CONCEPT.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 2, p. 99
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- Publication type:
- Article
10
The Effects of Political Socialization in Event Marketing on the Youth: —The Three Little Pigs and Good Luck Charms Campaigns in Taiwan's 2012 Presidential Election.
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- Asian Journal of Political Science, 2015, v. 23, n. 2, p. 207, doi. 10.1080/02185377.2015.1041146
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- Publication type:
- Article
11
The Role of Event Marketing in Entrepreneurship Development of Firms in Hospitality Industry.
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- International Journal of Hospitality & Tourism Systems, 2021, v. 14, n. 2, p. 25
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- Publication type:
- Article
12
Defining Event Marketing as Engagement-Driven Marketing Communication.
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- 2022
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- Publication type:
- Literature Review
13
EVENT MARKETING IMPLEMENTATION IN IMPROVING BRAND AWARENESS OF INDONESIAN FOOD STARTUP.
- Published in:
- Journal of Syntax Literate, 2022, v. 7, n. 4, p. 3734
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- Publication type:
- Article
14
How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing.
- Published in:
- Journal of Advertising, 2023, v. 52, n. 1, p. 133, doi. 10.1080/00913367.2021.1909516
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- Publication type:
- Article
15
Evaluating Event Marketing: Experience or Outcome?
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- Journal of Promotion Management, 2009, v. 15, n. 1/2, p. 247, doi. 10.1080/10496490902892580
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- Publication type:
- Article
16
Determinants of Participation and Outcomes in A Cause Marketing Event: A Laddering Approach.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2023, v. 35, n. 5, p. 439, doi. 10.1080/10495142.2021.1961652
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- Publication type:
- Article
17
Using Industry 4.0 Tools in the Implementation of Modern Event Marketing.
- Published in:
- Mobile Networks & Applications, 2023, v. 28, n. 4, p. 1265, doi. 10.1007/s11036-022-02047-w
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- Publication type:
- Article
18
THE ROLE OF EVENT MARKETING IN CREATING TOURIST EXPERIENCE.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2019, n. 139, p. 193, doi. 10.29119/1641-3466.2019.139.14
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- Publication type:
- Article
19
EVENTS MARKETING MODEL OF DUBAI SHOPPING FESTIVAL.
- Published in:
- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 6, p. 138, doi. 10.5585/remark.v13i6.2811
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- Publication type:
- Article
20
Atributy marketingu událostí.
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- Ekonomické Listy, 2019, n. 2, p. 3
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- Publication type:
- Article
21
The influence of brand positioning and event marketing on brand loyalty–The mediation roles of brand identification and brand personality: The case of spectator sport.
- Published in:
- Journal of Business Administration (1025-9627), 2021, v. 46, n. 4, p. 47, doi. 10.53106/102596272021120464003
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- Publication type:
- Article
22
MUSIC EVENT MARKETING COMMUNICATION ANALYSIS IN INCREASING VISITOR PARTICIPATION.
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- Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 6, p. 1069, doi. 10.59188/eduvest.v3i6.824
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- Publication type:
- Article
23
Local Events' Marketing Mix Effect on Visit Intentions: Destination Image as a Mediator.
- Published in:
- Journal of Tourism & Services, 2024, v. 15, n. 28, p. 188, doi. 10.29036/jots.v15i28.663
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- Publication type:
- Article
24
Retracted: Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
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- 2022
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- Publication type:
- Correction Notice
25
Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
- Published in:
- Security & Communication Networks, 2022, p. 1, doi. 10.1155/2022/7660071
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- Publication type:
- Article
26
Adaptive Integration Algorithm of Sports Event Network Marketing Data Based on Big Data.
- Published in:
- Security & Communication Networks, 2022, p. 1, doi. 10.1155/2022/7660071
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- Publication type:
- Article
27
The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events.
- Published in:
- Journal of Media Economics, 2022, v. 34, n. 3, p. 194, doi. 10.1080/08997764.2022.2115503
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- Publication type:
- Article
28
World Leisure's Event Marketing and Communication Platform.
- Published in:
- World Leisure Journal, 2008, v. 50, n. 3, p. 211, doi. 10.1080/04419057.2008.9674555
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- Publication type:
- Article
29
Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 1, p. 22
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- Publication type:
- Article
30
Communicating mega events on Twitter: implications for destination marketing.
- Published in:
- Journal of Travel & Tourism Marketing, 2020, v. 37, n. 6, p. 739, doi. 10.1080/10548408.2020.1812466
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- Publication type:
- Article
31
The impact of event marketing on brand equity.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 2, p. 255, doi. 10.2501/IJA-32-2-255-280
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- Publication type:
- Article
32
Consumer Motivations to Participate in Event-Marketing Strategies.
- Published in:
- Journal of Marketing Management, 2006, v. 22, n. 5-6, p. 643, doi. 10.1362/026725706777978677
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- Publication type:
- Article
33
The WLO's Event Marketing and Communications Platform.
- Published in:
- World Leisure Journal, 2011, v. 53, n. 3, p. 240, doi. 10.1080/04419057.2011.607988
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- Publication type:
- Article
34
Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event.
- Published in:
- Critical Discourse Studies, 2019, v. 16, n. 5, p. 583, doi. 10.1080/17405904.2019.1637761
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- Publication type:
- Article
35
Consumer Behavior Knowledge for Effective Sports and Event Marketing.
- Published in:
- 2011
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- Publication type:
- Book Review
36
Social Media Analytics in Event Marketing: Engaging Marathon Fans in Facebook Communities.
- Published in:
- Event Management, 2021, v. 25, n. 4, p. 329, doi. 10.3727/152599519X15506259856309
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- Publication type:
- Article
37
Bring back the bash: 5 new rules for experiential and event marketing.
- Published in:
- Public Relations Tactics, 2011, v. 18, n. 7, p. 10
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- Publication type:
- Article
38
A Comparison of Two Methods for Gathering Marketing Information at Special Events.
- Published in:
- Journal of Park & Recreation Administration, 2002, v. 20, n. 4, p. 185
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- Publication type:
- Article
39
ANALYSIS OF VIRTUAL EVENT MARKETING OPPORTUNITIES.
- Published in:
- 2022
- By:
- Publication type:
- Literature Review
40
SUPERANDO LA ESTACIONALIDAD TURÍSTICA: Planificación y gerenciamiento de eventos y comunicación integrada de marketing.
- Published in:
- Estudios y Perspectivas en Turismo, 2013, v. 22, n. 6, p. 1214
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- Publication type:
- Article
41
The Total Hospitality Experience; Marketing and Event Planning Strategy.
- Published in:
- Proceedings of the Northeast Business & Economics Association, 2019, p. 44
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- Publication type:
- Article
42
A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events.
- Published in:
- Management Science, 2024, v. 70, n. 6, p. 3734, doi. 10.1287/mnsc.2023.4878
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- Publication type:
- Article
43
PCI Mid-Atlantic names marketing, event coordinator.
- Published in:
- PCI Journal, 2025, v. 70, n. 3, p. 11
- Publication type:
- Article
44
The Clients of Special Events and specific Marketing Communication.
- Published in:
- Journal of Economics & Business Research, 2014, v. 20, n. 2, p. 124
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- Publication type:
- Article
45
Direct marketing of an event under hazards of customer saturation and forgetting.
- Published in:
- Annals of Operations Research, 2020, v. 295, n. 1, p. 207, doi. 10.1007/s10479-020-03723-4
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- Publication type:
- Article
46
Examining the Extent to Which the 2015 Women's World Cup Increased Tourism from the United States to Canada: Investigating the Role of Marketing, Media, and Special Events.
- Published in:
- International Journal of Business & Applied Sciences, 2016, v. 5, n. 2, p. 27
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- Publication type:
- Article
47
دور تسويق األحداث كأداة لتحقيق حب العالمة التجارية لشركة زين العراق لالتصاالت المتنقلة.
- Published in:
- Muthanna Journal of Administrative & Economics Sciences, 2020, v. 10, n. 4, p. 275, doi. 10.18081/MJAES/2021-10/275-287
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- Publication type:
- Article
48
ETKİNLİK PAZARLAMASI: AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME.
- Published in:
- Journal of Strategic & Social Research, 2021, v. 5, n. 3, p. 497, doi. 10.30692/sisad.941490
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- Publication type:
- Article
49
Wydarzenie modowe jako marka kulturotwórcza tworząca wartość dla klienta.
- Published in:
- Culture Management / Zarządzanie w Kulturze, 2023, v. 24, n. 4, p. 293, doi. 10.4467/20843976ZK.23.020.19363
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- Publication type:
- Article
50
TARPTAUTINIAI SPORTO RENGINIAI: RINKODAROS TOBULINIMAS.
- Published in:
- Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2014, v. 6, n. 1, p. 83, doi. 10.3846/mla.2014.11
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- Publication type:
- Article