Redefining wine brand engagement through influencer marketing and ephemeral content.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
Works matching Ephemeral Content and Content Marketing
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The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation.
- Published in:
- Global Business Review, 2024, v. 25, n. 6, p. 1440, doi. 10.1177/09721509211005676
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- Publication type:
- Article