The Educational Value of Consumer-Targeted Prescription Drug Print Advertising.
- Published in:
- Journal of Family Practice, 2000, v. 49, n. 12, p. 1092
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- Publication type:
- Article
Works matching Drug advertising
Results: 491
1
2
Anti-drug social advertising in the modern media space: persuasiveness and cognitive basis.
- Published in:
- Media Education / Mediaobrazovanie, 2018, v. 58, n. 2, p. 71
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- Publication type:
- Article
3
Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs.
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- JGIM: Journal of General Internal Medicine, 2014, v. 29, n. 1, p. 110, doi. 10.1007/s11606-013-2604-0
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- Publication type:
- Article
4
Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices.
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- Journal of Business & Economic Studies, 2011, v. 17, n. 2, p. 67
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- Publication type:
- Article
5
Public opinion study on the role of advertising in choice of non-prescription drugs for self-treatment.
- Published in:
- Pharmacia (0428-0296), 2019, v. 66, n. 3, p. 135, doi. 10.3897/pharmacia.66.e35075
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- Publication type:
- Article
6
Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults.
- Published in:
- Health Marketing Quarterly, 2014, v. 31, n. 3, p. 231, doi. 10.1080/07359683.2014.936291
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- Publication type:
- Article
7
Over-the-counter (OTC) drug advertising: informative or harmful? - Analysis based on Polish research.
- Published in:
- European Review for Medical & Pharmacological Sciences, 2022, v. 26, n. 13, p. 4798
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- Publication type:
- Article
8
Identification of influencers and characterization of the advertising of drugs and dietary supplements on Instagram.
- Published in:
- Revista Salud UIS, 2024, v. 56, p. 1, doi. 10.18273/saluduis.56.e:24005
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- Publication type:
- Article
9
Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research.
- Published in:
- Journal of Medicine & Life, 2012, v. 5, n. 4, p. 428
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- Publication type:
- Article
10
OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility.
- Published in:
- Health Marketing Quarterly, 2020, v. 37, n. 2, p. 108, doi. 10.1080/07359683.2020.1742479
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- Publication type:
- Article
11
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising.
- Published in:
- Health Marketing Quarterly, 2019, v. 36, n. 3, p. 169, doi. 10.1080/07359683.2019.1618006
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- Publication type:
- Article
12
Asking a doctor versus referring to the Internet: A comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising.
- Published in:
- Health Marketing Quarterly, 2018, v. 35, n. 3, p. 209, doi. 10.1080/07359683.2018.1514735
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- Publication type:
- Article
13
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model.
- Published in:
- Health Marketing Quarterly, 2018, v. 35, n. 1, p. 32, doi. 10.1080/07359683.2018.1434861
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- Publication type:
- Article
14
FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?
- Published in:
- Health Marketing Quarterly, 2006, v. 24, n. 1/2, p. 77, doi. 10.1080/07359680802125899
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- Publication type:
- Article
15
A propaganda de medicamentos e os embates discursivos.
- Published in:
- Comunicação & Sociedade, 2015, v. 37, n. 2, p. 255, doi. 10.15603/2175-7755/cs.v37n2p255-282
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- Publication type:
- Article
16
Cognitive Principles and Persuasiveness of Social Anti-Drug Advertising.
- Published in:
- European Research Studies, 2018, v. 21, p. 206, doi. 10.35808/ersj/1173
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- Publication type:
- Article
17
The Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs.
- Published in:
- Medical Care Research & Review, 2009, v. 66, n. 6, p. 639, doi. 10.1177/1077558709335362
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- Publication type:
- Article
18
Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising.
- Published in:
- Health Marketing Quarterly, 2011, v. 28, n. 4, p. 337, doi. 10.1080/07359683.2011.623112
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- Publication type:
- Article
19
Novas regras e velhos desafios na regulação da propaganda de medicamentos.
- Published in:
- Physis: Revista de Saúde Coletiva, 2012, v. 22, n. 2, p. 701, doi. 10.1590/S0103-73312012000200016
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- Publication type:
- Article
20
THE EFFECT OF DIRECT TO CONSUMER ADVERTISING (DTCA) OF PRESCRIPTION DRUGS ON MARKET SHARE, SALES, CONSUMER WELFARE AND HEALTH BENEFITS.
- Published in:
- Academy of Health Care Management Journal, 2013, v. 9, n. 1/2, p. 53
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- Publication type:
- Article
21
Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising.
- Published in:
- Journal of Health Communication, 2015, v. 20, n. 4, p. 431, doi. 10.1080/10810730.2014.965367
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- Publication type:
- Article
22
Propaganda de medicamentos para grande público: parâmetros conceituais de uma prática produtora de risco.
- Published in:
- Revista Ciência & Saúde Coletiva, 2010, v. 15, n. 7, p. 3423
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- Publication type:
- Article
23
Propaganda de medicamentos para grande público: parâmetros conceituais de uma prática produtora de risco.
- Published in:
- Revista Ciência & Saúde Coletiva, 2010, v. 15, p. 3423
- By:
- Publication type:
- Article
24
Direct-to-Consumer Prescription Drug Advertising: A Comparative Study of Advertising Effectiveness.
- Published in:
- Business Journal for Entrepreneurs, 2014, v. 2014, n. 1, p. 93
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- Publication type:
- Article
25
The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?
- Published in:
- Journal of Health Services Research & Policy, 2003, v. 8, n. 4, p. 237, doi. 10.1258/135581903322403317
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- Publication type:
- Article
26
A History of Drug Advertising: The Evolving Roles of Consumers and Consumer Protection.
- Published in:
- Milbank Quarterly, 2006, v. 84, n. 4, p. 659, doi. 10.1111/j.1468-0009.2006.00464.x
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- Publication type:
- Article
27
Consumer responses towards non-prescription and prescription drug advertising in the US and Germany.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 1, p. 99, doi. 10.1080/02650487.2008.11073042
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- Publication type:
- Article
28
Direct-to-consumer prescription drug advertising: understanding its consequences.
- Published in:
- International Journal of Advertising, 2005, v. 24, n. 4, p. 441, doi. 10.1080/02650487.2005.11072938
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- Publication type:
- Article
29
Drug Advertising -- Configurating Factors and Communication Strategies: A Case Study on Television Broadcasted Advertisements in Romania.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
30
Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale.
- Published in:
- PLoS ONE, 2009, v. 4, n. 5, p. 1, doi. 10.1371/journal.pone.0005699
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- Publication type:
- Article
31
Promoção e propaganda de medicamentos em ambientes de ensino: elementos para o debate.
- Published in:
- Interface - Comunicação, Saúde, Educação, 2008, v. 12, n. 27, p. 893
- By:
- Publication type:
- Article
32
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising.
- Published in:
- Public Opinion Quarterly, 1980, v. 44, n. 3, p. 316, doi. 10.1086/268599
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- Publication type:
- Article
33
TV DRUG ADVERTISING AND PROPRIETARY AND ILLICIT DRUG USE AMONG TEENAGE BOYS.
- Published in:
- Public Opinion Quarterly, 1975, v. 39, n. 4, p. 457, doi. 10.1086/268244
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- Publication type:
- Article
34
Textual Cues in Direct-to-Consumer Prescription Drug Advertising: Motivators to Communicate with Physicians.
- Published in:
- Journal of Applied Communication Research, 2005, v. 33, n. 4, p. 348, doi. 10.1080/00909880500278012
- By:
- Publication type:
- Article
35
Evaluación de la publicidad de medicamentos y suplementos dietarios en un canal de televisión dentro de la franja horaria central.
- Published in:
- Revista Colombiana de Ciencias Químico-Farmacéuticas, 2018, v. 47, n. 2, p. 169, doi. 10.15446/rcciquifa.v47n2.73965
- By:
- Publication type:
- Article
36
What Explains the Use of Direct-to-Consumer Advertising of Prescription Drugs?
- Published in:
- Journal of Industrial Economics, 2004, v. 52, n. 3, p. 349, doi. 10.1111/j.0022-1821.2004.00230.x
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- Publication type:
- Article
37
A survey of the advertising of nine new drugs in the general practice literature.
- Published in:
- Journal of Clinical Pharmacy & Therapeutics, 1999, v. 24, n. 6, p. 451, doi. 10.1046/j.1365-2710.1999.00255.x
- By:
- Publication type:
- Article
38
Social Anti-drug Advertising as a Factor of Professional Preventology.
- Published in:
- Media Education / Mediaobrazovanie, 2019, v. 59, n. 3, p. 400, doi. 10.13187/me.2019.3.400
- By:
- Publication type:
- Article
39
Social Anti-drug Advertising in the Modern Media as a Factor of National Security.
- Published in:
- Media Education / Mediaobrazovanie, 2019, v. 59, n. 2, p. 286, doi. 10.13187/me.2019.2.286
- By:
- Publication type:
- Article
40
Direct-to-consumer prescription drug advertising and the public.
- Published in:
- 1999
- By:
- Publication type:
- journal article
41
What kind of patients and physicians value direct-to-consumer advertising of prescription drugs.
- Published in:
- 2000
- By:
- Publication type:
- journal article
42
Implied Claims in Drug Advertising: A Review of Recent Literature and Regulatory Actions.
- Published in:
- Health Communication, 2024, v. 39, n. 4, p. 652, doi. 10.1080/10410236.2023.2179717
- By:
- Publication type:
- Article
43
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising.
- Published in:
- American Journal of Public Health, 2010, v. 100, n. 1, p. 24, doi. 10.2105/AJPH.2008.153767
- By:
- Publication type:
- Article
44
THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS.
- Published in:
- Journal of Health & Human Services Administration, 2009, v. 32, n. 1, p. 51, doi. 10.1177/107937390903200102
- By:
- Publication type:
- Article
45
The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.
- Published in:
- 2016
- By:
- Publication type:
- journal article
46
A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors.
- Published in:
- 2016
- By:
- Publication type:
- journal article
47
Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.
- Published in:
- Journal of Health Communication, 2015, v. 20, n. 5, p. 546, doi. 10.1080/10810730.2014.999890
- By:
- Publication type:
- Article
48
Who Are the Opinion Leaders? The Physicians, Pharmacists, Patients, and Direct-to-Consumer Prescription Drug Advertising.
- Published in:
- Journal of Health Communication, 2010, v. 15, n. 6, p. 629, doi. 10.1080/10810730.2010.499594
- By:
- Publication type:
- Article
49
Attitude Toward Direct-to-Consumer Advertising and Drug Inquiry Intention: The Moderating Role of Perceived Knowledge.
- Published in:
- Journal of Health Communication, 2007, v. 12, n. 6, p. 567, doi. 10.1080/10810730701508633
- By:
- Publication type:
- Article
50
Food and Drug Administration surveillance of dermatology-related and nondermatology-related prescription drug advertising in the U.S.A., 2000–2003.
- Published in:
- British Journal of Dermatology, 2006, v. 154, n. 5, p. 950, doi. 10.1111/j.1365-2133.2006.07168.x
- By:
- Publication type:
- Article