Works matching Direct-to-consumer prescription drug advertising

Results: 153

Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices.

Published in:

Journal of Business & Economic Studies, 2011, v. 17, n. 2, p. 67

By:

Kalyanaram, Gurumurthy;
Phelan, John J.

Publication type:

Article

Direct-to-Consumer Prescription Drug Advertising: A Comparative Study of Advertising Effectiveness.

Published in:

Business Journal for Entrepreneurs, 2014, v. 2014, n. 1, p. 93

By:

Bernstein, Donald;
Ottenfeld, Marshall;
Witte, Carl

Publication type:

Article

The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Published in:

Journal of Health Services Research & Policy, 2003, v. 8, n. 4, p. 237, doi. 10.1258/135581903322403317

By:

Morgan, Steven;
Mintzes, Barbara;
Barer, Morris

Publication type:

Article

The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

Published in:

2016

By:

Ball, Jennifer G.;
Manika, Danae;
Stout, Patricia A.

Publication type:

journal article

Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.

Published in:

Journal of Health Communication, 2015, v. 20, n. 5, p. 546, doi. 10.1080/10810730.2014.999890

By:

Ju, Ilwoo;
Park, Jin Seong

Publication type:

Article

Who Are the Opinion Leaders? The Physicians, Pharmacists, Patients, and Direct-to-Consumer Prescription Drug Advertising.

Published in:

Journal of Health Communication, 2010, v. 15, n. 6, p. 629, doi. 10.1080/10810730.2010.499594

By:

Lee, AnnisaLai

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No.

Published in:

Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 194, doi. 10.1509/jppm.21.2.194.17595

By:

Lexchin, Joel;
Mintzes, Barbara

Publication type:

Article

Causes and consequences of trust in direct-to-consumer prescription drug advertising.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 216, doi. 10.1080/02650487.2015.1009346

By:

Ball, Jennifer Gerard;
Manika, Danae;
Stout, Patricia

Publication type:

Article

Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 350, doi. 10.1080/02650487.2014.994802

By:

Jin, Hyun Seung

Publication type:

Article

Direct-to-consumer prescription drug advertising: understanding its consequences.

Published in:

International Journal of Advertising, 2005, v. 24, n. 4, p. 441, doi. 10.1080/02650487.2005.11072938

By:

Huh, Jisu;
Becker, Lee B.

Publication type:

Article

UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review.

Published in:

International Journal of Advertising, 2004, v. 23, n. 2, p. 229, doi. 10.1080/02650487.2004.11072881

By:

Reast, Jon D.;
Palihawadana, Dayananda;
Spickett-Jones, Graham

Publication type:

Article

Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising.

Published in:

Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 623, doi. 10.1111/joca.12178

By:

Ball, Jennifer Gerard

Publication type:

Article

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer ( DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy.

Published in:

Journal of Consumer Affairs, 2014, v. 48, n. 1, p. 175, doi. 10.1111/joca.12028

By:

AHN, HO ‐ YOUNG (ANTHONY);
PARK, JIN SEONG;
HALEY, ERIC

Publication type:

Article

How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior.

Published in:

Marketing Letters, 2004, v. 15, n. 4, p. 201, doi. 10.1007/s11002-005-0458-x

By:

Herzenstein, Michal;
Misra, Sanjog;
Posavac, Steven

Publication type:

Article

Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.

Published in:

Journal of Medical Internet Research, 2023, v. 25, n. 1, p. 1, doi. 10.2196/40616

By:

Schulz, Peter Johannes;
Crosignani, Francesca;
Petrocchi, Serena

Publication type:

Article

Twelve Years' Experience with Direct-to-Consumer Advertising of Prescription Drugs in Canada: A Cautionary Tale.

Published in:

PLoS ONE, 2009, v. 4, n. 5, p. 1, doi. 10.1371/journal.pone.0005699

By:

Mintzes, Barbara;
Morgan, Steve;
Wright, James M.

Publication type:

Article

Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.

Published in:

Journal of Communication, 2015, v. 65, n. 4, p. 596, doi. 10.1111/jcom.12167

By:

Aikin, Kathryn J.;
Betts, Kevin R.;
O'Donoghue, Amie C.;
Rupert, Douglas J.;
Lee, Philip K.;
Amoozegar, Jacqueline B.;
Southwell, Brian G.

Publication type:

Article

The Politics of EU Health Policy and the Case of Direct-to-Consumer Advertising for Prescription Drugs.

Published in:

British Journal of Politics & International Relations, 2011, v. 13, n. 4, p. 586, doi. 10.1111/j.1467-856X.2011.00460.x

By:

Geyer, Robert

Publication type:

Article

A survey of perceptions and attitudes about direct-to-consumer advertising of prescription drugs among college students in South Korea.

Published in:

PLoS ONE, 2018, v. 13, n. 7, p. 1, doi. 10.1371/journal.pone.0201108

By:

Yang, Young-Mo;
Lee, Jae-Joon;
Jeong, Eun;
Kim, Sun Young;
Han, Mi Ah;
Choi, Eun Joo

Publication type:

Article

Textual Cues in Direct-to-Consumer Prescription Drug Advertising: Motivators to Communicate with Physicians.

Published in:

Journal of Applied Communication Research, 2005, v. 33, n. 4, p. 348, doi. 10.1080/00909880500278012

By:

Young, HenryN.;
Welch Cline, RebeccaJ.

Publication type:

Article

What Explains the Use of Direct-to-Consumer Advertising of Prescription Drugs?

Published in:

Journal of Industrial Economics, 2004, v. 52, n. 3, p. 349, doi. 10.1111/j.0022-1821.2004.00230.x

By:

Iizuka, Toshiaki

Publication type:

Article

The Effect of Direct-to-Consumer Advertising on Prescription Drug Use by Older Adults.

Published in:

Drugs & Aging, 2006, v. 23, n. 1, p. 71, doi. 10.2165/00002512-200623010-00007

By:

Datti, Balaji;
Carter, Mary W.

Publication type:

Article

How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?

Published in:

2006

By:

Mitra, Anu;
Swasy, Jack;
Aikin, Kathryn

Publication type:

Abstract

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States.

Published in:

Health Marketing Quarterly, 2021, v. 38, n. 1, p. 23, doi. 10.1080/07359683.2021.1947079

By:

Koku, Paul Sergius

Publication type:

Article

Asking a doctor versus referring to the Internet: A comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising.

Published in:

Health Marketing Quarterly, 2018, v. 35, n. 3, p. 209, doi. 10.1080/07359683.2018.1514735

By:

Jiang, Pingjun

Publication type:

Article

Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model.

Published in:

Health Marketing Quarterly, 2018, v. 35, n. 1, p. 32, doi. 10.1080/07359683.2018.1434861

By:

Ju, Ilwoo;
Park, Jin Seong

Publication type:

Article

Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising.

Published in:

Health Marketing Quarterly, 2017, v. 34, n. 4, p. 284, doi. 10.1080/07359683.2017.1375243

By:

Kiernicki, Kristen;
Helme, Donald W.

Publication type:

Article

Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults.

Published in:

Health Marketing Quarterly, 2014, v. 31, n. 3, p. 231, doi. 10.1080/07359683.2014.936291

By:

Alperstein, NeilM.

Publication type:

Article

Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Health Marketing Quarterly, 2009, v. 26, n. 4, p. 333, doi. 10.1080/07359680903315902

By:

Bhutada, NileshS.;
Cook, ChristopherL.;
Perri III, Matthew

Publication type:

Article

Media Credibility and Informativeness of Direct- to-Consumer Prescription Drug Advertising.

Published in:

Health Marketing Quarterly, 2004, v. 21, n. 3, p. 27, doi. 10.1300/J026v21n03_03

By:

Jisu Huh;
DeLorme, Denise E.;
Reid, Leonard N.

Publication type:

Article

What kind of patients and physicians value direct-to-consumer advertising of prescription drugs.

Published in:

2000

By:

Gönül, Füsun F.;
Carter, Franklin;
Wind, Jerry;
Gönül, F F;
Carter, F;
Wind, J

Publication type:

journal article

Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility.

Published in:

Health Communication, 2022, v. 37, n. 13, p. 1694, doi. 10.1080/10410236.2021.1914385

By:

Ju, Ilwoo;
Park, Taehwan;
Ohs, Jennifer

Publication type:

Article

Relationship Between Exposure to Direct-To-Consumer Prescription Drug Advertising (DTCA) and Patients' Belief Accessibility and Medication Adherence.

Published in:

Health Communication, 2019, v. 34, n. 9, p. 975, doi. 10.1080/10410236.2018.1449070

By:

Im, Heewon;
Huh, Jisu

Publication type:

Article

Impact of Animated Spokes-Characters in Print Direct-to-Consumer Prescription Drug Advertising: An Elaboration Likelihood Model Approach.

Published in:

Health Communication, 2017, v. 32, n. 4, p. 391, doi. 10.1080/10410236.2016.1138382

By:

Bhutada, Nilesh S.;
Rollins, Brent L.;
Perri III, Matthew

Publication type:

Article

Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness.

Published in:

Health Communication, 2009, v. 24, n. 6, p. 494, doi. 10.1080/10410230903104277

By:

DeLorme, DeniseE.;
Huh, Jisu

Publication type:

Article

Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992-2002.

Published in:

Health Communication, 2007, v. 22, n. 1, p. 49, doi. 10.1080/10410230701310299

By:

Mastin, Teresa;
Andsager, JulieL.;
Choi, Jounghwa;
Lee, Kyungjin

Publication type:

Article

Marketing Drugs, Marketing Health Care Relationships: A Content Analysis of Visual Cues in Direct-to-Consumer Prescription Drug Advertising.

Published in:

Health Communication, 2004, v. 16, n. 2, p. 131, doi. 10.1207/S15327027HC1602_1

By:

Cline, Rebecca J. Welch;
Young, Henry N.

Publication type:

Article

THE EFFECTS OF INVOLVEMENT AND AD TYPE ON ATTITUDES TOWARD DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS.

Published in:

Journal of Health & Human Services Administration, 2009, v. 32, n. 1, p. 51, doi. 10.1177/107937390903200102

By:

Limbu, Yam;
Torres, Ivonne M.

Publication type:

Article

THE EFFECT OF DIRECT TO CONSUMER ADVERTISING (DTCA) OF PRESCRIPTION DRUGS ON MARKET SHARE, SALES, CONSUMER WELFARE AND HEALTH BENEFITS.

Published in:

Academy of Health Care Management Journal, 2013, v. 9, n. 1/2, p. 53

By:

Kalyanara, Gurumurthy;
Phelan, John

Publication type:

Article

Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.

Published in:

2019

By:

Aikin, Kathryn J.;
Boudewyns, Vanessa;
Betts, Kevin R.;
Southwell, Brian G.;
Williams, Peyton

Publication type:

journal article

Still the Great Debate - "Fair Balance" in Direct-to-Consumer Prescription Drug Advertising.

Published in:

International Journal of Health Policy & Management, 2016, v. 5, n. 4, p. 287, doi. 10.15171/ijhpm.2016.17

By:

Rollins, Brent L.

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs: Implications for the Patient-Physician Relationship.

Published in:

JAMA: Journal of the American Medical Association, 2000, v. 284, n. 17, p. 2244, doi. 10.1001/jama.284.17.2244-JMS1101-5-1

By:

Kravitz, Richard L.

Publication type:

Article

The Rise of Direct-to-Consumer Advertising of Prescription Drugs in the United States.

Published in:

JAMA: Journal of the American Medical Association, 2000, v. 284, n. 17, p. 2240, doi. 10.1001/jama.284.17.2240-JMS1101-1-2

By:

Huang, Alison J.

Publication type:

Article

Direct-to-consumer prescription drug advertising builds bridges between patients and physicians.

Published in:

1999

By:

Holmer, Alan F.;
Holmer, A F

Publication type:

journal article

Comment: The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Published in:

Journal of Health Services Research & Policy, 2004, v. 9, n. 1, p. 39, doi. 10.1258/135581904322716102

By:

Rosenthal, Meredith

Publication type:

Article

Put Your Money Where Your Medicine Is?--An Overview and Update on Manufacturers' Duty to Warn and Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

American Journal of Trial Advocacy, 2018, v. 41, n. 3, p. 563

By:

Bullard, Mallory C.

Publication type:

Article

Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 174, doi. 10.1509/jppm.21.2.174.17580

By:

Calfee, John E.

Publication type:

Article

Introductory Comments: Direct-to-Consumer Prescription Drug Advertising: Evaluating Regulatory Policy in the United States and New Zealand.

Published in:

Journal of Public Policy & Marketing, 2002, v. 21, n. 2, p. 172, doi. 10.1509/jppm.21.2.172.17581

By:

Cohen, Joel B.

Publication type:

Article

The Effect of Direct-to-Consumer Advertising of Prescription Drugs on Retail Gross Margins: Empirical Evidence and Public Policy Implications.

Published in:

Journal of Public Policy & Marketing, 1997, v. 16, n. 2, p. 270

By:

Kopp, Steven W.;
Sheffet, Mary Jane

Publication type:

Article

Patterns in Direct-to-Consumer Prescription Drug Print Advertising and Their Public Policy Implications.

Published in:

Journal of Public Policy & Marketing, 1996, v. 15, n. 1, p. 63

By:

Roth, Martin S.

Publication type:

Article