Works matching Direct marketing

Results: 2309

Doğrudan Pazarlama Reklamlarının Etkisi.

Published in:

Ileti-s-im, 2009, n. 11, p. 9

By:

Tosun, Nurhan Babür

Publication type:

Article

IMPROVING THE DIRECT MARKETING ACTIVITY BY USING RFM.

Published in:

Revista Academiei Fortelor Terestre, 2012, v. 17, n. 4, p. 425

By:

PETRICĂ, Elena Irina;
DOMNICA, Monica Delia

Publication type:

Article

DIRECT MARKETING APPROACHES IN INTERNET. CHALLENGES FOR PERSONALISATION, LOYALTY PROGRAMS AND LONG-TERM RELATIONSHIPS.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 18

By:

Mihaylova, Michaela

Publication type:

Article

THE INTERNET, OR THE MOST APPLICABLE MEDIA FOR DIRECT MARKETING NOWADAYS.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2021, v. 17, n. 2, p. 14

By:

Mihaylova, Michaela

Publication type:

Article

Direktna marketinška komunikacija promatrana kroz prizmu supkultura generacije Y i Z.

Published in:

Contemporary Issues / Suvremene Teme, 2023, v. 14, n. 1, p. 29, doi. 10.46917/st.14.1.2

By:

BEKIĆ, IVANA;
IVANKOVIĆ, JADRANKA;
ŽUTIĆ, MANJA

Publication type:

Article

Evoluția marketingului direct în contextul integrării României în Uniunea Europeană.

Published in:

Romanian Journal of Marketing, 2010, v. 5, n. 2, p. 110

By:

Gherman, Cristina

Publication type:

Article

DIRECT ELECTRONIC MARKETING OPPORTUNITIES FOR SMEs.

Published in:

Intellectual Economics, 2009, v. 2, n. 6, p. 61

By:

Kiškis, Mindaugas

Publication type:

Article

Wandel landwirtschaftlicher Geschlechterverhältnisse durch Diversifizierung? Erfahrungen von Frauen in der Direktvermarktung.

Published in:

GENDER: Zeitschrift für Geschlecht, Kultur und Gesellschaft, 2022, v. 14, n. 3, p. 11, doi. 10.3224/gender.v14i3.02

By:

Reusch, Marie

Publication type:

Article

THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE.

Published in:

Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, n. 6, p. 152

By:

Felicia, Sabou

Publication type:

Article

Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients.

Published in:

2020

By:

Elrod, James K.;
Fortenberry, John L.;
Fortenberry, John L Jr

Publication type:

journal article

THE NECESSITY OF USING RESEARCH IN DIRECT MARKETING OF THE HIGHER EDUCATION INSTITUTION.

Published in:

Bulletin of the Transilvania University of Brasov, Series IX: Sciences of Human Kinetics, 2021, v. 14, n. 1, p. 197, doi. 10.31926/but.shk.2021.14.63.1.25

By:

AMELICICHIN, E.;
CALUGHER, V.

Publication type:

Article

Lockdown farmers markets in Bengaluru: Direct marketing activities and potential for rural-urban linkages in the food system.

Published in:

Journal of Agriculture, Food Systems & Community Development, 2020, v. 10, n. 2, p. 105, doi. 10.5304/jafscd.2021.102.034

By:

Yousefian, Neda;
Devy, M. Soubadra;
Geetha, K.;
Dittrich, Christoph

Publication type:

Article

Improving Direct Marketing Activities Effectiveness Using Analytical Models: rfm vs. Logit Model on a Casino Case.

Published in:

Management (18544223), 2018, v. 13, n. 4, p. 323, doi. 10.26493/1854-4231.13.323-334

By:

PUŠNAR, TJAŠA TABAJ;
BRATINA, DANIJEL

Publication type:

Article

Do farm operators benefit from direct to consumer marketing strategies?

Published in:

Agricultural Economics, 2014, v. 45, n. 2, p. 213, doi. 10.1111/agec.12042

By:

Park, Timothy;
Mishra, Ashok K.;
Wozniak, Shawn J.

Publication type:

Article

SOCIALINIAI IŠŠŪKIAI TIESIOGINEI ELEKTRONINEI RINKODARAI.

Published in:

Economics & Management, 2009, p. 430

By:

Kiškis, Mindaugas

Publication type:

Article

Where value creation meets appreciation and care: motives of farmers for direct marketing in Brandenburg, Germany.

Published in:

Sustainability: Science, Practice & Policy, 2024, v. 20, n. 1, p. 1, doi. 10.1080/15487733.2024.2420410

By:

Brettin, Suse

Publication type:

Article

Local seafood: rethinking the direct marketing paradigm.

Published in:

Ecology & Society, 2015, v. 20, n. 2, p. 584, doi. 10.5751/ES-07686-200240

By:

Stoll, Joshua S.;
Dubik, Bradford A.;
Campbell, Lisa M.

Publication type:

Article

A Cluster-Based Data Balancing Ensemble Classifier for Response Modeling in Bank Direct Marketing.

Published in:

International Journal of Computational Intelligence & Applications, 2015, v. 14, n. 4, p. -1, doi. 10.1142/S1469026815500224

By:

Amini, Mohammad;
Rezaeenour, Jalal;
Hadavandi, Esmaeil

Publication type:

Article

DEVELOPING RELATIONSHIPS THROUGH DIRECT MARKETING IN A BUSINESS-TO-BUSINESS CONTEXT: THE TRAINING SECTOR IN PORTUGAL.

Published in:

International Journal of Engineering & Industrial Management / Revista Internacional de Engenharia e Gestão Industrial, 2011, n. 2, p. 47

By:

Reis, Raquel;
Oates, Caroline;
Mcguinness, Martina;
Elliott, Dominic

Publication type:

Article

THE IMPACT OF FEATURE SELECTION: A DATA-MINING APPLICATION IN DIRECT MARKETING.

Published in:

Intelligent Systems in Accounting, Finance & Management, 2013, v. 20, n. 1, p. 23, doi. 10.1002/isaf.1335

By:

Tan, Ding‐Wen;
Yeoh, William;
Boo, Yee Ling;
Liew, Soung‐Yue

Publication type:

Article

Direct Marketing and the Structure of Farm Sales: An Unconditional Quantile Regression Approach.

Published in:

Journal of Agricultural & Resource Economics, 2015, v. 40, n. 2, p. 266

By:

Park, Timothy

Publication type:

Article

Direct Marketing Tools a Way to Market Success.

Published in:

Anuarul Universitatii 'Petre Andrei' din Iasi - Fascicula: Drept, Stiinte Economice, Stiinte Politice, 2020, v. 26, p. 127, doi. 10.18662/upalaw/53

By:

GURIŢĂ, Doina

Publication type:

Article

Targeting direct marketing campaigns by neural networks.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 9-10, p. 992, doi. 10.1080/0267257X.2010.543018

By:

Guido, Gianluigi;
Prete, M. Irene;
Miraglia, Stefano;
De Mare, Irma

Publication type:

Article

Sales impacts of direct marketing choices: treatment effects with multinomial selectivity.

Published in:

European Review of Agricultural Economics, 2018, v. 45, n. 3, p. 433, doi. 10.1093/erae/jbx038

By:

Park, Timothy;
Paudel, Krishna;
Sene, Seydina

Publication type:

Article

Mining Customer Value: From Association Rules to Direct Marketing.

Published in:

Data Mining & Knowledge Discovery, 2005, v. 11, n. 1, p. 57, doi. 10.1007/s10618-005-1355-x

By:

Ke Wang;
Senqiang Zhou;
Qiang Yang;
Jack Man Shun Yeung;
Webb, Geoff

Publication type:

Article

ELEKTRONSKA POŠTA KAO SREDSTVO DIREKTNOG MARKETINGA KOMPANIJA U BOSNI I HERCEGOVINI.

Published in:

Zbornik Radova, 2009, n. 29, p. 165

By:

Brkić, Nenad;
Unkić, Faruk

Publication type:

Article

The Role of Off-Farm Labor Participation Decisions of Married Farm Couples on Farm Direct Marketing in Taiwan.

Published in:

Developing Economies, 2017, v. 55, n. 1, p. 3, doi. 10.1111/deve.12118

By:

Chang, Hung‐Hao;
He, Junlin;
Saeliw, Kannika

Publication type:

Article

Incorporating Direct Marketing Activity into Latent Attrition Models.

Published in:

Marketing Science, 2013, v. 32, n. 3, p. 471, doi. 10.1287/mksc.2013.0781

By:

Schweidel, David A.;
Knox, George

Publication type:

Article

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets.

Published in:

Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 48, doi. 10.1509/jmr.16.0283

By:

KIHYUN HANNAH KIM;
KUMAR, V.

Publication type:

Article

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design.

Published in:

Management Science, 2003, v. 49, n. 1, p. 1, doi. 10.1287/mnsc.49.1.1.12749

By:

Chiang, Wei-yu Kevin;
Chhajed, Dilip;
Hess, James D.

Publication type:

Article

Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing.

Published in:

Journal of Marketing, 2014, v. 78, n. 5, p. 99, doi. 10.1509/jm.13.0220

By:

Lund, Donald J.;
Marinova, Detelina

Publication type:

Article

ADVANTAGES OF USING DIRECT MARKETING IN THE SALES ACTIVITIES OF THE ENTERPRISE.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2021, n. 154, p. 365, doi. 10.29119/1641-3466.2021.154.28

By:

ZARICHNA, Olena

Publication type:

Article

Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey.

Published in:

Renewable Agriculture & Food Systems, 2020, v. 35, n. 5, p. 475, doi. 10.1017/S1742170519000085

By:

Plakias, Zoë T.;
Demko, Iryna;
Katchova, Ani L.

Publication type:

Article

WILLINGNESS TO PAY A PREMIUM FOR PRODUCE AT DIRECT MARKETING OUTLETS: AN ORDERED PROBIT ANALYSIS.

Published in:

SAARC Journal of Agriculture, 2018, v. 15, n. 2, p. 19, doi. 10.3329/sja.v15i2.35156

By:

Arumugam, S.

Publication type:

Article

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations.

Published in:

Journal of Public Policy & Marketing, 2008, v. 27, n. 2, p. 131, doi. 10.1509/jppm.27.2.131

By:

Liu, Yuping;
Pearson, Yvette E

Publication type:

Article

Can Direct Marketing Increase Fishery Profitability and Environmental Quality? Empirical Evidence of Aquaculture Farm Households in Taiwan.

Published in:

Agriculture; Basel, 2023, v. 13, n. 6, p. 1270, doi. 10.3390/agriculture13061270

By:

Lee, Tzong-Haw;
Liu, Song-Yue;
Huang, Chiou-Lien;
Chang, Hung-Hao;
Wang, Jiun-Hao

Publication type:

Article

THE ANALYSIS OF DIRECT MARKETING MEDIA USAGE AND EFFECTIVENESS.

Published in:

Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2022, v. 12, n. 1, p. 37, doi. 10.7251/EMC2201037P

By:

Perčić, Karolina;
Perić, Nenad

Publication type:

Article

The Role of Direct Marketing in Relation with the Consumers in Kosovo.

Published in:

ILIRIA International Review, 2016, v. 6, n. 1, p. 49, doi. 10.21113/iir.2016.1.049

By:

Karaxha, Halit;
Tolaj, Sejd;
Abaz, Arjan

Publication type:

Article

AGRICULTURAL DIRECT MARKETING AND RURAL DEVELOPMENT.

Published in:

Studia Universitatis Babes-Bolyai, Negotia, 2009, v. 3, p. 149

By:

Istvan, Raduly;
Partenie, Dumbravă

Publication type:

Article

Benchmarking Charity Performance: Returns from Direct Marketing in Fundraising.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2006, v. 16, n. 1/2, p. 77, doi. 10.1300/J054v16n01_05

By:

Sargeant, Adrian;
Jay, Elaine;
Lee, Stephen

Publication type:

Article

PRIMJENA DIREKTNOGA MARKETINGA NA OBITELJ KAO KRAJNJEGA POTROŠAČA.

Published in:

Market / Trziste, 2011, v. 23, n. 1, p. 105

By:

Kosić, Lana

Publication type:

Article

TIESIOGINIŲ ŽEMĖS ŪKIO IR MAISTO PRODUKTŲ PARDAVIMŲ SKATINIMAS, ATSIŽVELGIANT Į VARTOTOJŲ PRIORITETUS.

Published in:

Management Theory & Studies for Rural Business & Infrastructure Development, 2010, v. 22, n. 3, p. 122

By:

Mikelionytė, Deiva;
Lukošiutė, Ingrida;
Petrauskaitė, Laura

Publication type:

Article

IS IT DIRECT SELLING A TYPE OF DIRECT MARKETING? ARGUMENTS.

Published in:

Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2015, v. 2, n. 1, p. 72

By:

BOBÂLCĂ, CLAUDIA;
SOPONARU, CAMELIA

Publication type:

Article

ESTRATEGIAS DE MARKETING DIRECTO APLICADOS AL SECTOR RETAIL DE PRENDAS DE VESTIR.

Published in:

Journal of Research of the University of Quindio / Revista de Investigaciones Universidad del Quindio, 2022, v. 34, p. 81

By:

Arroyave Hurtado, Juan Pablo

Publication type:

Article

THE IMPACT OF THE INTERNATIONAL FINANCIAL CRISIS ON THE DIRECT MARKETING ACTIVITY.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2011, v. 4, n. 1, p. 37

By:

GHERMAN, Cristina

Publication type:

Article

Direct Marketing and Distribution: The Case of Redbox.

Published in:

Journal of the Academy of Business Education, 2012, v. 13, p. 137

By:

Vander Schee, Brian A.;
Aurand, Timothy W.;
Iacovelli, Jennifer;
Jednoroz, Jerry;
Bergren, Jeffrey;
Keller, Lisa;
Taylor, Matthew

Publication type:

Article

Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming.

Published in:

Management Science, 2006, v. 52, n. 4, p. 597, doi. 10.1287/mnsc.1060.0514

By:

Cui, Geng;
Wong, Man Leung;
Lui, Hon-Kwong

Publication type:

Article

The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia.

Published in:

Periodica Polytechnica: Social & Management Sciences, 2021, v. 29, n. 1, p. 21, doi. 10.3311/PPso.13616

By:

Perčić, Karolina;
Perić, Nenad

Publication type:

Article

STAVOVI PRIMALACA O ELEKTRONSKOJ POŠTI KAO SREDSTVU DIREKTNOG MARKETINGA.

Published in:

Economic Review: Journal of Economics & Business / Ekonomska Revija: Casopis za Ekonomiju i Biznis, 2009, n. 13, p. 25

By:

Brkić, Nenad;
Unkić, Faruk

Publication type:

Article

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning.

Published in:

Journal of Interactive Marketing, 2021, v. 53, p. 80, doi. 10.1016/j.intmar.2020.07.002

By:

Sarkar, Mainak;
De Bruyn, Arnaud

Publication type:

Article