Works matching Decision making in marketing

Results: 2059

Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.

Published in:

Journal of Marketing, 2014, v. 78, n. 4, p. 4, doi. 10.1509/jm.12.0314

By:

Challagalla, Goutam;
Murtha, Brian R.;
Jaworski, Bernard

Publication type:

Article

Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x

By:

Chng, Daniel;
Shih, Eric;
Rodgers, Matthew;
Song, Xiao-Bing

Publication type:

Article

The Influence of Love of Money and Religiosity on Ethical Decision-Making in Marketing.

Published in:

Journal of Business Ethics, 2013, v. 114, n. 1, p. 183, doi. 10.1007/s10551-012-1334-2

By:

Singhapakdi, Anusorn;
Vitell, Scott;
Lee, Dong-Jin;
Nisius, Amiee;
Yu, Grace

Publication type:

Article

The decision‐making process in viral marketing—A review and suggestions for further research.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256

By:

Reichstein, Thomas;
Brusch, Ines

Publication type:

Article

Marketing Decision-Making Problems Faced by Small Business Retailers.

Published in:

Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 183, doi. 10.1007/BF02729945

By:

Lincoln, Doug;
McCain, Gary

Publication type:

Article

INTEGRATING MARKETING AND FINANCIAL DECISION MAKING: EXPERIENTIAL SPREADSHEET APPLICATIONS.

Published in:

Marketing Education Review, 2000, v. 10, n. 1, p. 35, doi. 10.1080/10528008.2000.11488693

By:

Aberbethy, Avery M.;
Gray, James I.

Publication type:

Article

A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making.

Published in:

Journal of Information & Knowledge Management, 2019, v. 18, n. 1, p. N.PAG, doi. 10.1142/S0219649219500047

By:

Miah, Shah Jahan;
Vu, Huy Quan;
Gammack, John G.

Publication type:

Article

Using the AHP in Marketing Decision-making.

Published in:

Journal of Marketing Management, 1994, v. 10, n. 1-3, p. 57, doi. 10.1080/0267257X.1994.9964260

By:

Davies, Mark A. P.

Publication type:

Article

Marketing Planning Decision Making in UK and US Companies: an Empirical Comparative Study.

Published in:

Journal of Marketing Management, 1993, v. 9, n. 2, p. 155, doi. 10.1080/0267257X.1993.9964227

By:

Greenley, Gordon E.;
Bayus, Barry L.

Publication type:

Article

Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region: Implications for Strategic Alliances.

Published in:

Journal of Global Marketing, 2008, v. 21, n. 1, p. 63, doi. 10.1300/J042v21n01_06

By:

Albaum, Gerald;
Herche, Joel;
Julie Yu;
Evangelista, Felicitas;
Murphy, Brian;
Poon, Patrick

Publication type:

Article

Marketing Decision Making: A Model Building Approach (Book).

Published in:

1971

By:

Weinberg, Robert S.

Publication type:

Book Review

The Evaluation Stage in Marketing Decision Making.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 177, doi. 10.1007/BF02723457

By:

Mowen, John C.;
Gaeth, Gary J.

Publication type:

Article

Time and Outcome Valuation: Implications for Marketing Decision Making.

Published in:

Journal of Marketing, 1991, v. 55, n. 4, p. 54, doi. 10.1177/002224299105500404

By:

Mowen, John C.;
Mowen, Maryanne M.

Publication type:

Article

MARKETING DECISION MAKING: ANALYTIC FRAMEWORK AND CASES.

Published in:

1977

By:

Grashof, John F.

Publication type:

Book Review

MARKETING DECISION MAKING: CONCEPTS AND STRATEGY.

Published in:

1977

By:

Arbeit, Stanley

Publication type:

Book Review

Some Observations on Marketing Research in Top Management Decision Making.

Published in:

Journal of Marketing, 1969, v. 33, n. 4, p. 10, doi. 10.2307/1248667

By:

Keane, John G.

Publication type:

Article

Decision Making in Industrial Marketing.

Published in:

Journal of Marketing, 1960, v. 24, n. 3, p. 21, doi. 10.2307/1248702

By:

Hirsch, Werner Z.

Publication type:

Article

MARKETING DECISION-MAKING IN HUNGARIAN SMES.

Published in:

Market / Trziste, 2019, v. 31, n. 1, p. 39, doi. 10.22598/mt/2019.31.1.39

By:

Gáti, Mirkó;
Bauer, András

Publication type:

Article

Procedural Learning, Consumer Decision Making, and Marketing Communication.

Published in:

Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186

By:

Kirmani, Amna;
Wright, Peter

Publication type:

Article

The Role of Experience in Information Use and Decision Making by Marketing Managers.

Published in:

Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 1, doi. 10.2307/3172546

By:

Perkins, W. Steven;
Rao, Ram C.

Publication type:

Article

MARKETING ANALYSIS AND DECISION MAKING: TEXT AND CASES WITH LOTUS 1-2-3.

Published in:

1988

By:

Jones, J. Morgan

Publication type:

Book Review

Environmental Determinants of Decision-Making Uncertainty in Marketing Channels.

Published in:

Journal of Marketing Research (JMR), 1988, v. 25, n. 1, p. 36, doi. 10.2307/3172923

By:

Achrol, Ravi S.;
Stern, Louis W.

Publication type:

Article

MARKETING DECISION MAKING: A MODEL BUILDING APPROACH.

Published in:

1984

By:

Weinberg, Charles B.

Publication type:

Book Review

An Experiment in Delphi Estimation in Marketing Decision Making.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 4, p. 448, doi. 10.2307/3151295

By:

Best, Roger J.

Publication type:

Article

Impact du décideur marketing sur l'accountability financière du marketing :propositions pour améliorer la prise de décision managériale.

Published in:

Décisions Marketing, 2013, n. 72, p. 121, doi. 10.7193/dm.072.87.121.137

By:

Casenave, Eric

Publication type:

Article

Eclairages sur le marketing de demain : prises de décisions, efficacité et légitimité.

Published in:

Décisions Marketing, 2013, n. 72, p. 17, doi. 10.7193/DM.072.17.42

By:

Salerno, Francis;
Benavent, Christophe;
Voile, Pierre;
Manceau, Delphine;
Trinquecoste, Jean-François;
Vernette, Eric;
Tissier-Desbordes, Elisabeth

Publication type:

Article

A Framework for Teaching Ethical Decision Making in Marketing.

Published in:

Marketing Education Review, 1993, v. 3, n. 2, p. 2, doi. 10.1080/10528008.1993.11488404

By:

Wotruba, Thomas R.

Publication type:

Article

Integrating social media within an integrated marketing communication decision-making framework.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 17/18, p. 1522, doi. 10.1080/0267257X.2017.1410211

By:

Valos, Michael J.;
Maplestone, Vanya Louise;
Polonsky, Michael Jay;
Ewing, Mike

Publication type:

Article

Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making.

Published in:

Journal of Sport Management, 2017, v. 31, n. 4, p. 401, doi. 10.1123/jsm.2016-0232

By:

Jensen, Jonathan A.;
Cornwell, T. Bettina

Publication type:

Article

The relevance of judgment and decision making research for marketing: Introduction to the special issue.

Published in:

Marketing Theory, 2007, v. 7, n. 1, p. 5, doi. 10.1177/1470593107073841

By:

Bown, Nicola J.

Publication type:

Article

Facebook Communication and Marketing Influence on Decision-Making and Choice of University Student Representatives: A Student's Perspective.

Published in:

Romanian Journal of Communication & Public Relations, 2019, v. 21, n. 2, p. 7, doi. 10.21018/rjcpr.2019.2.274

By:

CHININGA, Tapiwa;
RUNGANI, Ellen;
CHILIYA, Norman;
CHUCHU, Tinashe

Publication type:

Article

An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach.

Published in:

International Journal of Production Research, 2013, v. 51, n. 18, p. 5576, doi. 10.1080/00207543.2013.789937

By:

Teimoury, Ebrahim;
Fathi, Mahdi

Publication type:

Article

Improving decision making by means of a marketing decision support system.

Published in:

Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645

By:

van Bruggen, Gerrit H.;
Smidts, Ale;
Wierenga, Berend

Publication type:

Article

Modeling Rationality in Marketing Decision-Making with Game Theory.

Published in:

Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 22, doi. 10.1007/BF02723287

By:

Di Benedetto, C. Anthony

Publication type:

Article

Enhancing the Role of Marketing Research in Public Policy Decision Making.

Published in:

Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492

By:

Dyer, Robert F.;
Shimp, Terence A.

Publication type:

Article

Simulation for Decision Making in Marketing.

Published in:

Journal of Marketing, 1964, v. 28, n. 3, p. 45, doi. 10.2307/1249157

By:

Weiss, Doyle L.

Publication type:

Article

Operations Research in Making Marketing Decisions.

Published in:

Journal of Marketing, 1960, v. 25, n. 2, p. 18, doi. 10.2307/1248606

By:

Magee, John F.

Publication type:

Article

Managing Marketing Decision-Making with Sentiment Analysis: An Evaluation of the Main Product Features Using Text Data Mining.

Published in:

Sustainability (2071-1050), 2019, v. 11, n. 15, p. 4235, doi. 10.3390/su11154235

By:

Kauffmann, Erick;
Peral, Jesús;
Gil, David;
Ferrández, Antonio;
Sellers, Ricardo;
Mora, Higinio

Publication type:

Article

Examining Medical Decision Making from a Marketing Perspective.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 361, doi. 10.1023/A:1007979923514

By:

Kahn, Barbara E.;
Greenleaf, Eric;
Irwin, Julie R.;
Isen, Alice M.;
Levin, Irwin P.;
Luce, Mary Frances;
Pontes, Manuel C. F.;
Shanteau, James;
Vanhuele, Marc;
Young, Mark J.

Publication type:

Article

Information Processing and Decision Making in Marketing Organizations.

Published in:

Journal of Marketing Research (JMR), 1972, v. 9, n. 1, p. 75, doi. 10.2307/3149613

By:

Hulbert, James;
Farley, John U.;
Howard, John A.

Publication type:

Article

The Delphi Process in Marketing Decision Making.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 4, p. 443, doi. 10.2307/3150234

By:

Jolson, Marvin A.;
Rossow, Gerald L.

Publication type:

Article

االلتزام بأخالقيات التسويق االسالمية لعناصر المزيج التسويقي واثرها علي اتخاذ القرارات التسويقية بالشركات االنتاجية من وجهه نظر مدراء الشركات والمسوقين: دراسة تطبيقية علي شركات انتاج الزيوت الغذائية.

Published in:

Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah, 2022, v. 7, n. 2, p. 67

By:

امل علي محمد سلي&#1605

Publication type:

Article

Women microbusiness owners' entrepreneurial marketing decision-making during a crisis.

Published in:

Journal of Marketing Management, 2023, v. 39, n. 17/18, p. 1800, doi. 10.1080/0267257X.2023.2209584

By:

Bruce, Helen L.;
Rooney, Tara;
Krolikowska, Ewa

Publication type:

Article

Merck and Vioxx: An Examination of an Ethical Decision-Making Model.

Published in:

Journal of Business Ethics, 2007, v. 76, n. 4, p. 451, doi. 10.1007/s10551-006-9302-3

By:

Cavusgil, Erin

Publication type:

Article

Rules of engagement: A discrete choice analysis of sponsorship decision making.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 634, doi. 10.1080/0267257X.2013.838986

By:

Johnston, Margaret A.;
Paulsen, Neil

Publication type:

Article

BENEFITS OF THE MARKETING INFORMATION SYSTEM IN THE CLOTHING RETAIL BUSINESS.

Published in:

Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2014, v. 11, n. 1, p. 153, doi. 10.1590/S1807-17752014000100009

By:

de Queiroz, Josimeire Pessoa;
Oliveira, Braulio

Publication type:

Article

The Role of Artificial Intelligence Application in Strategic Marketing Decision-making Process.

Published in:

Cihan University-Erbil Journal of Humanities & Social Sciences, 2024, v. 8, n. 1, p. 34, doi. 10.24086/cuejhss.vol8n1y2024.pp34-39

By:

Massoudi, Aram H.;
Fatah, Sahar J.;
Jami, Mohammed S.

Publication type:

Article

UTILIZATION OF EYE TRACKING TECHNOLOGY IN DESIGN AND MARKETING DECISION MAKING.

Published in:

ASEAN Marketing Journal, 2021, v. 13, n. 2, p. 158, doi. 10.21002/amj.v13i2.13523

By:

Mustikawan, Arry;
Swasty, Wirania;
Naufalina, Fariha Eridani

Publication type:

Article

Exploring Positive Outcomes of Decision Making Biases in the Field of Entrepreneurial Marketing.

Published in:

Qualitative Report, 2018, v. 23, n. 6, p. 1364

By:

Nouri, Pouria;
Imanipour, Narges;
Talebi, Kambiz;
Zali, Mohammadreza

Publication type:

Article

BAYESIAN STATISTICS AND MARKETING RESEARCH.

Published in:

Journal of the Royal Statistical Society: Series C (Applied Statistics), 1966, v. 15, n. 3, p. 173, doi. 10.2307/2985299

By:

Green, Paul E.;
Frank, Ronald E.

Publication type:

Article