Works matching DE "ZIPPING (Video recordings)"


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    Zipped Commercials: Are They Effective?

    Published in:
    Journal of Advertising, 1989, v. 18, n. 4, p. 23, doi. 10.1080/00913367.1989.10673164
    By:
    • Stout, Patricia A.;
    • Burda, Benedicta L.
    Publication type:
    Article
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    Zipping, Zapping and Nipping.

    Published in:
    International Journal of Advertising, 1986, v. 5, n. 4, p. 343, doi. 10.1080/02650487.1986.11106986
    By:
    • Kitchen, Philip J.
    Publication type:
    Article
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