Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.
- Published in:
- Marketing Science, 2010, v. 29, n. 4, p. 639, doi. 10.1287/mksc.1090.0544
- By:
- Publication type:
- Article
Works matching DE "ZIPPING (Video recordings)"
Results: 7
1
2
Consumer Responses to Advertising: The Effect of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time.
- Published in:
- Journal of Consumer Research, 1991, v. 17, n. 4, p. 440, doi. 10.1086/208569
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- Publication type:
- Article
3
Mechanical Commercial Avoidance: A Uses and Gratifications Perspective.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 2, p. 27, doi. 10.1080/10641734.1996.10505049
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- Publication type:
- Article
4
Discrimination Vs. Avoidance: "Zipping" of Television Commercials.
- Published in:
- Journal of Advertising, 1992, v. 21, n. 2, p. 1, doi. 10.1080/00913367.1992.10673363
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- Publication type:
- Article
5
Zipped Commercials: Are They Effective?
- Published in:
- Journal of Advertising, 1989, v. 18, n. 4, p. 23, doi. 10.1080/00913367.1989.10673164
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- Publication type:
- Article
6
Zipping, Zapping and Nipping.
- Published in:
- International Journal of Advertising, 1986, v. 5, n. 4, p. 343, doi. 10.1080/02650487.1986.11106986
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- Publication type:
- Article
7
Does It Really Matter That People Zip through Ads? Testing the Effectiveness of Simultaneous Presentation Advertising in an IDTV Environment.
- Published in:
- CyberPsychology, Behavior & Social Networking, 2010, v. 13, n. 2, p. 225, doi. 10.1089/cyber.2009.0115
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- Publication type:
- Article