To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials.
- Published in:
- Marketing Science, 1998, v. 17, n. 2, p. 124, doi. 10.1287/mksc.17.2.124
- By:
- Publication type:
- Article
Works matching DE "ZAPPING (Television)"
Results: 17
1
2
Consumer Responses to Advertising: The Effect of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time.
- Published in:
- Journal of Consumer Research, 1991, v. 17, n. 4, p. 440, doi. 10.1086/208569
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- Publication type:
- Article
3
ReDePoly: reducing delays in multi-channel P2P live streaming systems using distributed intelligence.
- Published in:
- Telecommunication Systems, 2018, v. 67, n. 2, p. 231, doi. 10.1007/s11235-017-0336-x
- By:
- Publication type:
- Article
4
Cue-based networking.
- Published in:
- Wireless Networks (10220038), 2011, v. 17, n. 3, p. 567, doi. 10.1007/s11276-010-0297-4
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- Publication type:
- Article
5
Mechanical Commercial Avoidance: A Uses and Gratifications Perspective.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 2, p. 27, doi. 10.1080/10641734.1996.10505049
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- Publication type:
- Article
6
In-Home Observations of Commercial Zapping Behavior.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1995, v. 17, n. 2, p. 69, doi. 10.1080/10641734.1995.10505033
- By:
- Publication type:
- Article
7
Reducing channel zapping time in live TV broadcasting over content centric networks.
- Published in:
- Multimedia Tools & Applications, 2017, v. 76, n. 22, p. 23239, doi. 10.1007/s11042-016-4037-3
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- Publication type:
- Article
8
Grouped frequency interleaved ordering with pre-fetching for efficient channel navigation in internet protocol television.
- Published in:
- Multimedia Tools & Applications, 2016, v. 75, n. 2, p. 887, doi. 10.1007/s11042-014-2330-6
- By:
- Publication type:
- Article
9
The Influence of Message and Audience Characteristics on TV News Grazing Behavior.
- Published in:
- Journal of Broadcasting & Electronic Media, 2013, v. 57, n. 3, p. 318, doi. 10.1080/08838151.2013.816704
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- Publication type:
- Article
10
The Effect of Content on Zapping in TV Advertising.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 2, p. 275, doi. 10.1177/00222429221105818
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- Publication type:
- Article
11
Zapping Nonsense: Should Television Media Planners Lose Sleep Over It?
- Published in:
- International Journal of Advertising, 1991, v. 10, n. 3, p. 217, doi. 10.1080/02650487.1991.11104453
- By:
- Publication type:
- Article
12
On New Media and Creativity in Lebanon.
- Published in:
- Leonardo, 2012, v. 45, n. 2, p. 198, doi. 10.1162/LEON_a_00311
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- Publication type:
- Article
13
The Influence of Moment-to-Moment Pleasantness and Informativeness on Zapping TV Commercials: A Functional Data and Survival Analysis Approach.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
14
How coviewing reduces the effectiveness of TV advertising.
- Published in:
- Journal of Marketing Communications, 2012, v. 18, n. 5, p. 363, doi. 10.1080/13527266.2010.531750
- By:
- Publication type:
- Article
15
Broadcast television flow scheduling and the viewers' zapping: conflicting practices.
- Published in:
- Observatorio (OBS*), 2016, v. 10, n. 4, p. 97, doi. 10.15847/obsOBS1042016916
- By:
- Publication type:
- Article
16
Channel Transition Analysis of Smart HLS with Dynamic Single Buffering Scheme.
- Published in:
- Journal of Internet Computing & Services, 2016, v. 17, n. 6, p. 9, doi. 10.7472/jksii.2016.17.6.09
- By:
- Publication type:
- Article
17
TV digital: estruturas de sentimento na televisão do vir a ser.
- Published in:
- Comunicação, Mídia e Consumo, 2013, v. 10, n. 27, p. 57
- By:
- Publication type:
- Article