Found: 33
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers by Gerald Zaltman and Lindsay Zaltman.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Book review—Unraveling the mysteries of human behavior and consumer choice.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Tackling health inequalities using geodemographics: a social marketing approach.
- Published in:
- International Journal of Market Research, 2008, v. 50, n. 4, p. 449, doi. 10.1177/147078530805000405
- By:
- Publication type:
- Article
How Customers Think: Essential Insights into the Mind of the Market/Why We Buy: The Science of Shopping.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
How customers think: essential insights into the mind of the market. Gerald Zaltman. Harvard Business School Press, Boston, MA, 2003. No. of pages 368. ISBN 1-57851-826-1. Price $29.95.
- Published in:
- 2004
- By:
- Publication type:
- Book Review
What Do We Know About Clinical Trials?
- Published in:
- Applied Clinical Trials, 2004, v. 13, n. 9, p. 90
- By:
- Publication type:
- Article
HOW CUSTOMERS THINK: ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET/TRADING UP: THE NEW AMERICAN LUXURY (Book).
- Published in:
- 2004
- By:
- Publication type:
- Book Review
HOW CUSTOMERS THINK: ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
HEARING THE VOICE OF THE MARKET: COMPETITIVE ADVANTAGE THROUGH CREATIVE USE OF MARKET INFORMATION.
- Published in:
- 1993
- By:
- Publication type:
- Book Review
Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
A Framework for Promoting Cooperation.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205
- By:
- Publication type:
- Article
FELLOW'S AWARD SPEECH.
- Published in:
- 1991
- By:
- Publication type:
- Speech
Psychology for Management.
- Published in:
- 1982
- By:
- Publication type:
- Book Review
CONSUMER BEHAVIOR: BASIC FINDINGS AND MANAGEMENT IMPLICATIONS./ READINGS IN CONSUMER BEHAVIOR: INDIVIDUALS, GROUPS AND ORGANIZATIONS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
Strategies for Planned Change.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
REVIEW OF MARKETING-1978.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
Strategies for Planned Change.
- Published in:
- 1978
- By:
- Publication type:
- Book Review
Dynamic Educational Change (Book).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
STRATEGIES FOR PLANNED CHANGE (Book).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CASES IN MARKETING RESEARCH/CASES IN MARKETING RESEARCH.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING, SOCIETY, AND CONFLICT.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING RESEARCH: FUNDAMENTALS AND DYNAMICS.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PROCESSES AND PHENOMENA OF SOCIAL CHANGE (Book).
- Published in:
- 1975
- By:
- Publication type:
- Book Review
CREATING SOCIAL CHANGE.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
Processes and Phenomena of Social Change.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
METATHEORY AND CONSUMER RESEARCH.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
Processes and Phenomena of Social Change (Book Review).
- Published in:
- 1974
- By:
- Publication type:
- Book Review
Innovations and Organizations (Book).
- Published in:
- 1974
- By:
- Publication type:
- Book Review
METATHEORY AND CONSUMER RESEARCH,.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
Innovation and Organizations.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING: CONTRIBUTION FROM THE BEHAVIORAL SCIENCES.
- Published in:
- 1966
- By:
- Publication type:
- Book Review
MARKETING: Contributions from the Behavioral Sciences.
- Published in:
- 1966
- By:
- Publication type:
- Book Review