Works matching DE "YOUNG %26 Rubicam Advertising (Company)"

Measuring the Contributions of Brand to Shareholder Value (and How to Maintain or Increase Them).

Published in:

Journal of Applied Corporate Finance, 2009, v. 21, n. 4, p. 79, doi. 10.1111/j.1745-6622.2009.00251.x

By:

• Gerzema, John;
• Lebar, Ed;
• Rivers, Anne

Publication type:

Article