Works matching DE "WORD-of-mouth communication"
Results: 788
Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia.
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- Journal of Enterprise & Development (JED), 2024, v. 6, n. 3, p. 679
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SMARTPHONE PURCHASING DECISIONS AMONG TEENAGERS IN TERMS OF LIFESTYLE, BRAND IMAGE AND WOM COMMUNICATION.
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- Indonesian Journal of Business & Entrepreunership, 2025, v. 11, n. 1, p. 238, doi. 10.17358/IJBE.11.1.238
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THE ROLE OF INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEW ON BRAND ATTITUDE IN INCREASING BRAND LOYALTY, BRAND AWARENESS, AND PURCHASE INTENTION IN FASHION BRANDS IN INDONESIA.
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- Journal of Syntax Literate, 2025, v. 10, n. 2, p. 1897
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THE INFLUENCE OF ARTIFICIAL INTELLIGENCE AND ELECTRONIC WORD OF MOUTH (EWOM) ON CONSUMER PURCHASING DECISIONS.
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- Journal of Syntax Literate, 2025, v. 10, n. 2, p. 1837
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Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity.
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- Cumhuriyet University Journal of Economics & Administrative Sciences / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, 2025, v. 26, n. 1, p. 77, doi. 10.37880/cumuiibf.1549907
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From Journey to Theatre: Unraveling the Influence of Traditional Chinese Opera's Cultural Value on Tourists' Behavioral Intentions.
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- Sustainability (2071-1050), 2025, v. 17, n. 4, p. 1544, doi. 10.3390/su17041544
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Understanding high school students use of choice factors and word-of-mouth information sources in university selection.
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- Studies in Higher Education, 2020, v. 45, n. 4, p. 808, doi. 10.1080/03075079.2018.1564259
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Word-of-Mouth Communication and Demand for Products with Different Quality Levels.
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- Computational Economics, 2015, v. 46, n. 4, p. 627, doi. 10.1007/s10614-014-9453-8
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Diffusion dynamics in small-world networks with heterogeneous consumers.
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- Computational & Mathematical Organization Theory, 2007, v. 13, n. 2, p. 185, doi. 10.1007/s10588-006-9007-2
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Crossroads of dedication: assessing the synergy between organizational and destination commitment.
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- Current Issues in Tourism, 2025, v. 28, n. 1, p. 99, doi. 10.1080/13683500.2023.2298336
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Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic.
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- Current Issues in Tourism, 2023, v. 26, n. 2, p. 224, doi. 10.1080/13683500.2022.2132922
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Achieving relational outcomes in casual dining restaurants through consumer commitment.
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- Current Issues in Tourism, 2017, v. 20, n. 2, p. 178, doi. 10.1080/13683500.2014.967186
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Influences on the perceived value of medical travel: the moderating roles of risk attitude, self-esteem and word-of-mouth.
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- Current Issues in Tourism, 2016, v. 19, n. 5, p. 477, doi. 10.1080/13683500.2014.882887
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ANALYSIS OF THE INFLUENCE OF PRODUCT PRICE AND SERVICE QUALITY ON CONSUMER LOYALTY AT COFFEE HARBOR SHOP KEMAYORAN USING ELECTRONIC WORD OF MOUTH AS A MODERATING VARIABLE.
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- Journal Research of Social Science, Economics & Management, 2023, v. 2, n. 7, p. 1315, doi. 10.36418/jrssem.v2i07.362
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STRATEGY FOR WINNING WOMEN'S LEGISLATURE IN THE 2019 MALANG GENERAL ELECTION.
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- Journal Research of Social Science, Economics & Management, 2022, p. 1264, doi. 10.36418/jrssem.v1i9.142
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THE EFFECT OF DESTINATION IMAGE, ELECTRONIC WORD OF MOUTH AND SERVICE QUALITY ON VISITING DECISIONS AND THEIR IMPACT ON REVISIT INTEREST.
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- Journal Research of Social Science, Economics & Management, 2022, p. 1244, doi. 10.36418/jrssem.v1i9.141
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Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare?
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- Journal of Enterprise & Development (JED), 2023, v. 5, n. 2, p. 257, doi. 10.20414/jed.v5i2.6968
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A guilty pleasure? The Indian museum as a popular backdrop for selfies.
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- Museum Management & Curatorship, 2019, v. 34, n. 4, p. 433, doi. 10.1080/09647775.2019.1596827
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COMPARATIVE ANALYSIS OF FACEBOOK AND COMMUNICATION ACTIVITIES OF THE MOUNTAIN HOTELS IN STARA PLANINA, KOPAONIK AND ZLATIBOR.
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- European Journal of Applied Economics, 2015, v. 12, n. 1, p. 26, doi. 10.5937/EJAE12-8159
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A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed.
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- Journal of Consumer Research, 2023, v. 50, n. 2, p. 382, doi. 10.1093/jcr/ucad002
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When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products.
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- Journal of Consumer Research, 2023, v. 49, n. 6, p. 1032, doi. 10.1093/jcr/ucac027
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Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth.
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- Journal of Consumer Research, 2022, v. 49, n. 3, p. 389, doi. 10.1093/jcr/ucab076
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Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth.
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- Journal of Consumer Research, 2019, v. 45, n. 5, p. 889, doi. 10.1093/jcr/ucy040
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Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations.
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- Journal of Consumer Research, 2018, v. 45, n. 4, p. 810, doi. 10.1093/jcr/ucy028
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Fired Up for the Future: How Time Shapes Sharing.
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- Journal of Consumer Research, 2017, v. 44, n. 2, p. 432, doi. 10.1093/jcr/ucx041
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How Content Acquisition Method Affects Word of Mouth.
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- Journal of Consumer Research, 2016, v. 43, n. 1, p. 86, doi. 10.1093/jcr/ucw001
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When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion.
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- Journal of Consumer Research, 2016, v. 43, n. 1, p. 26, doi. 10.1093/jcr/ucw009
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How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth.
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- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1097, doi. 10.1086/674211
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Language Abstraction in Word of Mouth.
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- Journal of Consumer Research, 2010, v. 37, n. 2, p. 207, doi. 10.1086/651240
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Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation.
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- Journal of Consumer Research, 2007, v. 33, n. 4, p. 499, doi. 10.1086/510223
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Structure, Cooperation, and the Flow of Market Information.
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- Journal of Consumer Research, 1993, v. 20, n. 3, p. 360, doi. 10.1086/209355
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Effects of Word-of-Mouth and Product-Attribute Information of Persuasion: An Accessibility-Diagnosticity Perspective.
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- Journal of Consumer Research, 1991, v. 17, n. 4, p. 454, doi. 10.1086/208570
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A Multistage Model of Customers' Assessments of Service Quality and Value.
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- Journal of Consumer Research, 1991, v. 17, n. 4, p. 375, doi. 10.1086/208564
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Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising.
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- Journal of Advertising, 2021, v. 50, n. 4, p. 494, doi. 10.1080/00913367.2021.1883488
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Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities.
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- Journal of Advertising, 2014, v. 43, n. 2, p. 181, doi. 10.1080/00913367.2013.827606
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Investigating the Influence of E-Word-of-Mouth on E-Reputation.
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- International Studies of Management & Organization, 2017, v. 47, n. 1, p. 42, doi. 10.1080/00208825.2017.1241088
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Consumers' Use of HCAHPS Ratings and Word-of-Mouth in Hospital Choice Consumers' Use of HCAHPS Ratings.
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- Health Services Research, 2010, v. 45, n. 6p1, p. 1602, doi. 10.1111/j.1475-6773.2010.01153.x
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External Recommendations Versus Internal Satisfaction in Health Care: A Case Study in India.
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- Health Marketing Quarterly, 2009, v. 26, n. 3, p. 241, doi. 10.1080/07359680903263656
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E-WOM THROUGH THE PRISM OF SOCIO-DEMOGRAPHIC ANALYSIS OF USERS OF TOURIST SERVICES.
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- Ekonomika, 2020, v. 66, n. 4, p. 1, doi. 10.5937/ekonomika2004001M
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Online Marka Savunuculuğu ve Beş Büyük Kişilik Özelliği Üzerine Nicel Bir Araştırma.
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- Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2024, n. 37, p. 445, doi. 10.54600/igdirsosbilder.1440399
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Targeting Informative Messages to a Network of Consumers.
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- Review of Network Economics, 2012, v. 11, n. 3, p. -1, doi. 10.1515/1446-9022.1315
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RELATIONSHIP BETWEEN THE BENEFITS AND THE OBTAINING OF ENGAGEMENT OF THE USERS IN THE COMMUNICATION OF THE SOCIAL NETWORKS OF THE HOTEL SECTOR.
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- Revista de Comunicación de la SEECI, 2019, n. 48, p. 125, doi. 10.15198/seeci.2019.48.125-148
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THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS ON THE PROCESS OF CREATING A HEALTHY LIFESTYLE.
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- Revista Romana de Bioetica, 2015, v. 13, n. 3, p. 68
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- Article
THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN THE FORMATION OF CYNICAL ATTITUDES TOWARDS PRIVATE HEALTH CARE INSTITUTIONS.
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- Journal of Management & Economics Research, 2022, v. 20, n. 1, p. 394, doi. 10.11611/yead.1080745
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Exploring the Impact of Electronic Word of Mouth and Property Characteristics on Customers' Online Booking Decision.
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- TEM Journal, 2018, v. 7, n. 2, p. 411, doi. 10.18421/TEM72-24
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What Ratemyprofessors.com Reveals About How and Why Students Evaluate Their Professors: A Glimpse Into the Student Mind-Set.
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- Marketing Education Review, 2013, v. 23, n. 2, p. 151, doi. 10.2753/MER1052-8008230204
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- Article
The Impact of small-size outdoor sport events on local communities: the case of mountain destinations.
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- Hellenic Journal of Sport & Recreation Management, 2020, v. 17, n. 2, p. 1
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Exploring the Relationship between Sport Event Quality and Sponsorship effectiveness: The case of a Kick Boxing Event.
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- Hellenic Journal of Sport & Recreation Management, 2019, v. 16, n. 2, p. 1
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- Article
Does online chatter matter for consumer behaviour? A priming experiment on organic food.
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- International Journal of Consumer Studies, 2022, v. 46, n. 3, p. 850, doi. 10.1111/ijcs.12732
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- Article
Structural Equivalence Explains Contagion: A Case of Cosmetics.
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- Annals of Business Administrative Science (ABAS), 2018, v. 17, n. 1, p. 23, doi. 10.7880/abas.0170920a
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- Article