Works about WORD of mouth advertising

Results: 875

Can Local Posts Predict Firm-Level Earnings and Stock Returns?

Published in:

Emerging Markets Finance & Trade, 2025, v. 61, n. 12, p. 3658, doi. 10.1080/1540496X.2025.2487573

By:

Jin, Xuejun;
Tian, Zhenzi;
Hong, Xin

Publication type:

Article

The influence of influencer marketing and e-wom on purchasing decisions with purchase intention as an intervening variable.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 2108

By:

Herlina, Elin;
Rosyid, Widiakikianti;
Curatman, Aang

Publication type:

Article

Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 1, p. 67, doi. 10.1111/jcc4.12093

By:

Lim, Young‐shin;
Van Der Heide, Brandon

Publication type:

Article

Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.

Published in:

Journal of Computer-Mediated Communication, 2008, v. 13, n. 4, p. 959, doi. 10.1111/j.1083-6101.2008.00426.x

By:

Golan, Guy J.;
Zaidner, Lior

Publication type:

Article

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205

By:

Moisescu, Ovidiu‐Ioan;
Gică, Oana‐Adriana;
Herle, Flavia‐Andreea;
Dan, Ioana;
Sarstedt, Marko

Publication type:

Article

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 444, doi. 10.1002/mar.22135

By:

Cheung, Man Lai;
Leung, Wilson K. S.;
Chang, Man Kit;
Shi, Si;
Tse, Sin Yan

Publication type:

Article

The effect of power states on negative word‐of‐mouth sharing: The role of interpersonal closeness.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 429, doi. 10.1002/mar.22134

By:

Jin, Fei;
Zeng, Zheni;
Liao, Junyun

Publication type:

Article

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 470, doi. 10.1002/mar.22132

By:

Mo, Tingting;
Wang, Weisha

Publication type:

Article

Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 395, doi. 10.1002/mar.22131

By:

O'Rourke, Anne‐Maree;
Belli, Alex;
Mathmann, Frank;
Septianto, Felix

Publication type:

Article

Different roles, different strokes: Disseminating e‐WOM in industrial Internet platform through multi‐actor value co‐creation.

Published in:

Psychology & Marketing, 2025, v. 42, n. 2, p. 359, doi. 10.1002/mar.22128

By:

Liu, Yue;
Zhu, Xiumei;
Zhang, Mengyao;
Fu, Jiaying;
Yan, Chaonan;
Wang, Yichuan;
Zhai, Yunkai

Publication type:

Article

Rating with the senses: How sensory encounters are reflected on online review ratings?

Published in:

Psychology & Marketing, 2025, v. 42, n. 1, p. 159, doi. 10.1002/mar.22119

By:

Hallikainen, Heli;
Halinen, Marianna;
Tervonen, Hannes;
Ruusunen, Nino;
Wang, Yuyu

Publication type:

Article

From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM.

Published in:

Psychology & Marketing, 2025, v. 42, n. 1, p. 64, doi. 10.1002/mar.22113

By:

Su, Lujun;
Wang, Xiushan;
Lin, Zhibin;
Xiao, Sarah

Publication type:

Article

Mega‐influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth.

Published in:

Psychology & Marketing, 2024, v. 41, n. 12, p. 3041, doi. 10.1002/mar.22102

By:

Rialti, Riccardo;
Zollo, Lamberto;
Kim, Kacy;
Yoon, Sukki

Publication type:

Article

The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2942, doi. 10.1002/mar.22093

By:

Li, Chunyu;
Mo, Tingting;
Huo, Wenjin;
Zhu, Liye

Publication type:

Article

Adbusting: How advertising altered by activists affects brands.

Published in:

Psychology & Marketing, 2024, v. 41, n. 4, p. 938, doi. 10.1002/mar.21961

By:

Maier, Erik;
Mafael, Alexander

Publication type:

Article

Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915

By:

Chang, Yaping;
Li, Xinlan;
Wang, Xingyu

Publication type:

Article

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.

Published in:

Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901

By:

Bauer, Brittney C.;
Carlson, Brad D.;
Arnold, Mark J.

Publication type:

Article

There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure.

Published in:

Psychology & Marketing, 2023, v. 40, n. 9, p. 1808, doi. 10.1002/mar.21856

By:

Lteif, Lama;
Rubin, Dan;
Ball, Joan;
Lamberton, Cait

Publication type:

Article

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.

Published in:

Psychology & Marketing, 2023, v. 40, n. 9, p. 1704, doi. 10.1002/mar.21831

By:

Oc, Yusuf;
Plangger, Kirk;
Sands, Sean;
Campbell, Colin L.;
Pitt, Leyland

Publication type:

Article

I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1646, doi. 10.1002/mar.21833

By:

Chen, Xingyu;
Huang, Minxue;
Yu, Zhengdong;
Cai, Wenpei

Publication type:

Article

Exploring mental time travel experiences and their influence on behavioral intentions and learning.

Published in:

Psychology & Marketing, 2023, v. 40, n. 8, p. 1615, doi. 10.1002/mar.21828

By:

Barhorst, Jennifer Brannon;
Krey, Nina;
McLean, Graeme

Publication type:

Article

Influencers' "organic" persuasion through electronic word of mouth: A case of sincerity over brains and beauty.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 347, doi. 10.1002/mar.21760

By:

Filieri, Raffaele;
Acikgoz, Fulya;
Li, Chunyu;
Alguezaui, Salma

Publication type:

Article

Temporary or permanent social media post? The impact of product type.

Published in:

Psychology & Marketing, 2022, v. 39, n. 9, p. 1736, doi. 10.1002/mar.21696

By:

Anlamlier, Eda;
Ulu, Sevincgul

Publication type:

Article

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing.

Published in:

Psychology & Marketing, 2022, v. 39, n. 7, p. 1285, doi. 10.1002/mar.21641

By:

Zanger, Vera;
Meißner, Martin;
Rauschnabel, Philipp A.

Publication type:

Article

"YOU POST, I TRAVEL." Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations.

Published in:

Psychology & Marketing, 2022, v. 39, n. 5, p. 1022, doi. 10.1002/mar.21638

By:

Mainolfi, Giada;
Lo Presti, Letizia;
Marino, Vittoria;
Filieri, Raffaele

Publication type:

Article

Value dimensions of gamification and their influence on brand loyalty and word‐of‐mouth: Relationships and combinations with satisfaction and brand love.

Published in:

Psychology & Marketing, 2022, v. 39, n. 1, p. 59, doi. 10.1002/mar.21573

By:

Torres, Pedro;
Augusto, Mário;
Neves, Cristiana

Publication type:

Article

How scarcity and thinking styles boost referral effectiveness.

Published in:

Psychology & Marketing, 2021, v. 38, n. 11, p. 1928, doi. 10.1002/mar.21557

By:

Ang, Dionysius;
Gerrath, Maximilian H. E. E.;
Liu, Yeyi

Publication type:

Article

The effects of online negative word‐of‐mouth on dissatisfied customers: A frustration–aggression perspective.

Published in:

Psychology & Marketing, 2020, v. 37, n. 4, p. 564, doi. 10.1002/mar.21326

By:

Azemi, Yllka;
Ozuem, Wilson;
Howell, Kerry E.

Publication type:

Article

Sensorimotor experiences in servicescapes predict attitude formation through memory dynamics: A longitudinal study.

Published in:

Psychology & Marketing, 2020, v. 37, n. 3, p. 479, doi. 10.1002/mar.21314

By:

Reitsamer, Bernd F.;
Streicher, Mathias C.;
Teichmann, Karin

Publication type:

Article

From desire to help to taking action: Effects of personal traits and social media on market mavens' diffusion of information.

Published in:

Psychology & Marketing, 2019, v. 36, n. 12, p. 1147, doi. 10.1002/mar.21263

By:

Kiani, Isar;
Laroche, Michel

Publication type:

Article

The decision‐making process in viral marketing—A review and suggestions for further research.

Published in:

Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256

By:

Reichstein, Thomas;
Brusch, Ines

Publication type:

Article

To tell or not to tell? The roles of perceived norms and self‐consciousness in understanding consumers' willingness to recommend online secondhand apparel shopping.

Published in:

Psychology & Marketing, 2019, v. 36, n. 4, p. 287, doi. 10.1002/mar.21179

By:

Lo, Carolyn J.;
Tsarenko, Yelena;
Tojib, Dewi

Publication type:

Article

Tell it like it is: The effects of differing responses to negative online reviews.

Published in:

Psychology & Marketing, 2018, v. 35, n. 12, p. 891, doi. 10.1002/mar.21142

By:

Esmark Jones, Carol L.;
Stevens, Jennifer L.;
Breazeale, Michael;
Spaid, Brian I.

Publication type:

Article

For Indian online shoppers, have saying and doing parted ways?

Published in:

Psychology & Marketing, 2018, v. 35, n. 1, p. 5, doi. 10.1002/mar.21067

By:

Mishra, Manit

Publication type:

Article

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat.

Published in:

Psychology & Marketing, 2017, v. 34, n. 9, p. 894, doi. 10.1002/mar.21030

By:

Thomas, Veronica L.;
Saenger, Christina;
Bock, Dora E.

Publication type:

Article

'Why Would I Read a Mobile Review?' Device Compatibility Perceptions and Effects on Perceived Helpfulness.

Published in:

Psychology & Marketing, 2017, v. 34, n. 2, p. 119, doi. 10.1002/mar.20979

By:

März, Armin;
Schubach, Sebastian;
Schumann, Jan H.

Publication type:

Article

Social Networks on Cashback Websites.

Published in:

Psychology & Marketing, 2016, v. 33, n. 12, p. 1039, doi. 10.1002/mar.20937

By:

Ballestar, María Teresa;
Sainz, Jorge;
Torrent‐Sellens, Joan

Publication type:

Article

Materialism, Status Consumption, and Market Involved Consumers.

Published in:

Psychology & Marketing, 2016, v. 33, n. 9, p. 761, doi. 10.1002/mar.20915

By:

Flynn, Leisa Reinecke;
Goldsmith, Ronald E.;
Pollitte, Wesley

Publication type:

Article

Customer Referral Reward-Brand-Fit: A Schema Congruity Perspective.

Published in:

Psychology & Marketing, 2016, v. 33, n. 7, p. 542, doi. 10.1002/mar.20896

By:

Stumpf, Christian;
Baum, Matthias

Publication type:

Article

Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation.

Published in:

Psychology & Marketing, 2014, v. 31, n. 6, p. 416, doi. 10.1002/mar.20704

By:

Wien, Anders Hauge;
Olsen, Svein Ottar

Publication type:

Article

Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research.

Published in:

Psychology & Marketing, 2013, v. 30, n. 11, p. 959, doi. 10.1002/mar.20659

By:

Saenger, Christina;
Thomas, Veronica L.;
Johnson, Jennifer Wiggins

Publication type:

Article

The Role of Product-Premium Fit in Determining the Effectiveness of Hedonic and Utilitarian Premiums.

Published in:

Psychology & Marketing, 2013, v. 30, n. 11, p. 985, doi. 10.1002/mar.20661

By:

Palazon, Mariola;
Delgado‐Ballester, Elena

Publication type:

Article

In Search of Negativity Bias: An Empirical Study of Perceived Helpfulness of Online Reviews.

Published in:

Psychology & Marketing, 2013, v. 30, n. 11, p. 971, doi. 10.1002/mar.20660

By:

Wu, Philip Fei

Publication type:

Article

Do satisfied customers bad-mouth innovative products?

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1134, doi. 10.1002/mar.20377

By:

Parthasarathy, Madhavan;
Forlani, David

Publication type:

Article

The effect of consumption emotions on satisfaction and word-of-mouth communications.

Published in:

Psychology & Marketing, 2007, v. 24, n. 12, p. 1085, doi. 10.1002/mar.20195

By:

Ladhari, Riadh

Publication type:

Article

Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment.

Published in:

Psychology & Marketing, 2005, v. 22, n. 12, p. 937, doi. 10.1002/mar.20092

By:

Nyer, Prashanth U.;
Gopinath, Mahesh

Publication type:

Article

WORD-OF-MOUTH VERSUS EXPERTS AND REPUTATION IN THE INDIVIDUAL DYNAMICS OF WINE PURCHASING.

Published in:

Advances in Complex Systems, 2011, v. 14, n. 6, p. 871, doi. 10.1142/S0219525911003475

By:

BOUZDINE-CHAMEEVA, TATIANA;
GALAM, SERGE

Publication type:

Article

The consequences of dishonesty—A mediation‐moderation praxis of greenwashing, tourists' green trust, and word‐of‐mouth: The role of connectedness to nature.

Published in:

Business Ethics, the Environment & Responsibility, 2025, v. 34, n. 3, p. 639, doi. 10.1111/beer.12670

By:

Pham, Nhat Tan;
Huy, Le Van;
Phan, Quyen Phu Thi;
Phan, Hoang Long;
Tuan, Tran Hoang

Publication type:

Article

Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint.

Published in:

Management Science, 2002, v. 48, n. 2, p. 187, doi. 10.1287/mnsc.48.2.187.257

By:

Teck-Hua Ho;
Savin, Sergei;
Terwiesch, Christian

Publication type:

Article

Boom, Bust, and Failures to Learn in Experimental Markets.

Published in:

Management Science, 1993, v. 39, n. 12, p. 1439, doi. 10.1287/mnsc.39.12.1439

By:

Paich, Mark;
Sterman, John D.

Publication type:

Article