Works matching DE "WORD of mouth advertising"

Results: 872

The Impact of Social Media Marketing on Digital Service Adoption in Educational Institutions: Exploring the Mediating Role of Brand Equity, Trust, and Word-Of-Mouth Advertising.

Published in:

Technical Journal / Tehnički Glasnik, 2025, v. 19, n. 3, p. 396, doi. 10.31803/tg-20240331030139

By:

Khorsandi, Hosna;
Kazemi, Behzad;
Zeynali, Simin;
Mohsenibeigzadeh, Mahsa;
Zarei, Pedram;
Mirshekari, Shahin

Publication type:

Article

I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion.

Published in:

Business Perspectives & Research, 2025, v. 13, n. 3, p. 400, doi. 10.1177/22785337221105701

By:

Gumparthi, Vivek Pani;
Ambatipudi, Vamsidhar;
Narang, Amandeep Singh

Publication type:

Article

The consequences of dishonesty—A mediation‐moderation praxis of greenwashing, tourists' green trust, and word‐of‐mouth: The role of connectedness to nature.

Published in:

Business Ethics, the Environment & Responsibility, 2025, v. 34, n. 3, p. 639, doi. 10.1111/beer.12670

By:

Pham, Nhat Tan;
Huy, Le Van;
Phan, Quyen Phu Thi;
Phan, Hoang Long;
Tuan, Tran Hoang

Publication type:

Article

Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205

By:

Moisescu, Ovidiu‐Ioan;
Gică, Oana‐Adriana;
Herle, Flavia‐Andreea;
Dan, Ioana;
Sarstedt, Marko

Publication type:

Article

UNDERSTANDING THE EFFECTIVENESS OF REWARDING RECIPIENTS ON ONLINE REFERRAL BEHAVIOR.

Published in:

MIS Quarterly, 2025, v. 49, n. 2, p. 495, doi. 10.25300/misq/2024/17039

By:

Dimoka, Angelika;
Hou, Jinghui (Jove);
Li, Xitong;
Pavlou, Paul A.

Publication type:

Article

Antecedents of Donation Intention in the Indonesian Islamic Philanthropy Organization: The Role of Social Media.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2019, v. 27, n. S2, p. 95

By:

Mazaya, Syahrina;
Hijrah Hati, Sri Rahayu

Publication type:

Article

The Willingness to Generate Positive Word of Mouth Marketing: The Case of Students in Private Universities in Jordan.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2011, v. 19, n. 2, p. 273

By:

Khraim, Hamza Salim

Publication type:

Article

Behavioural responses to service encounter involving failure and recovery: the influence of contextual factors.

Published in:

Service Industries Journal, 2012, v. 32, n. 14, p. 2203, doi. 10.1080/02642069.2011.582497

By:

de Matos, CelsoAugusto;
Vieira, ValterAfonso;
Veiga, RicardoTeixeira

Publication type:

Article

Balancing the scales: recovering from service failures depends on the psychological distance of consumers.

Published in:

Service Industries Journal, 2012, v. 32, n. 11, p. 1775, doi. 10.1080/02642069.2011.575130

By:

Lii, Yuan-shuh;
Pant, Anurag;
Lee, Monle

Publication type:

Article

Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events.

Published in:

Service Industries Journal, 2012, v. 32, n. 11, p. 1741, doi. 10.1080/02642069.2011.556190

By:

Uhrich, Sebastian;
Benkenstein, Martin

Publication type:

Article

The role of commitment on the customer benefits-loyalty relationship in mobile service industry.

Published in:

Service Industries Journal, 2010, v. 30, n. 14, p. 2293, doi. 10.1080/02642060802629877

By:

Hur, Won-Moo;
Park, Jungkun;
Kim, Minsung

Publication type:

Article

Investigating antecedents of consumers' recommend intentions and the moderating effect of switching barriers.

Published in:

Service Industries Journal, 2009, v. 29, n. 9, p. 1231, doi. 10.1080/02642060701847810

By:

Wang, Chung-Yu

Publication type:

Article

Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp.

Published in:

Journal of Computer-Mediated Communication, 2015, v. 20, n. 1, p. 67, doi. 10.1111/jcc4.12093

By:

Lim, Young‐shin;
Van Der Heide, Brandon

Publication type:

Article

Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.

Published in:

Journal of Computer-Mediated Communication, 2008, v. 13, n. 4, p. 959, doi. 10.1111/j.1083-6101.2008.00426.x

By:

Golan, Guy J.;
Zaidner, Lior

Publication type:

Article

my2cents: enabling research on consumer-product interaction.

Published in:

Personal & Ubiquitous Computing, 2012, v. 16, n. 6, p. 613, doi. 10.1007/s00779-011-0426-9

By:

Karpischek, Stephan;
Michahelles, Florian;
Fleisch, Elgar

Publication type:

Article

Evaluating the Factor Affecting on the Loyalty to Visiting Rasht as a Tourism Destination.

Published in:

Geography & Urban Space Development / Jughrāfiyā va Tusi̒ah-i Faz̤ā-yi Shahrī, 2025, v. 11, n. 4, p. 93, doi. 10.22067/jgusd.2023.80329.1281

By:

Ahmadi, Hassan;
Mehrjou, Mehrdad

Publication type:

Article

The Effect of E-WOM and Consumer Satisfaction on Repurchase Interest in Azarine Sunscreen in Cirebon.

Published in:

Journal Research of Social Science, Economics & Management, 2024, v. 3, n. 10, p. 1873, doi. 10.59141/jrssem.v3i10.653

By:

Shelomita, Shelomita;
Lianie, Anita Putri;
Chilia, Tesya Che;
Hernidatiatin, Lis Tatin

Publication type:

Article

Untitled.

Published in:: Marketing Research, 2012, v. 24, n. 2, p. 3
Publication type:: Article

THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSERS AND WORD OF MOUTH ON THE DECISION TO PURCHASE GARNIER SAKURA WHITE DAY CREAM IN PEJATEN VILLAGE, SELATAN JAKARTA.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 3, p. 971, doi. 10.46799/jss.v5i3.849

By:

Farida, Ratna;
Hardini, Resti;
Digdowiseiso, Kumba

Publication type:

Article

The Role of Customer Satisfaction in Mediating The Effect of Service Quality and Price Perception on Word of Mouth.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 3, p. 139, doi. 10.46799/jss.v5i3.834

By:

Ni'mah, Hidayatun;
Elwisam;
Digdowiseiso, Kumba

Publication type:

Article

The Effect Of Store Atmosphere, Advertising, And Word Of Mouth On Customer Repurchase Interest At KFC in Margonda Depok.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 461, doi. 10.46799/jss.v5i2.791

By:

Hanisa, Silvia;
Hardini, Resti;
Digdowiseiso, Kumba;
Yaakop, Azizul Yadi

Publication type:

Article

EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY: THE MEDIATOR ROLE OF E-BRAND LOVE AND BRANDING CO-CREATION.

Published in:

Journal of Global Strategic Management, 2020, v. 14, n. 1, p. 69, doi. 10.20460/JGSM.2020.287

By:

ERCIS, Aysel;
HOS, Busra;
DEVECI, F. Gorgun

Publication type:

Article

THE EFFECTS OF ONLINE SECOND-HAND PRODUCT PURCHASE MOTIVATIONS ON SUSTAINABLE CONSUMPTION BEHAVIOR AND ONLINE REPURCHASE INTENTION IN CONSUMER-TO-CONSUMER ELECTRONIC COMMERCE (C2C) AND THE MEDIATING ROLE OF ELECTRONIC WORD-OF-MOUTH MARKETING.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 1, p. 137, doi. 10.15659/ppad.16.1.1160820

By:

AVCI, İbrahim;
YILDIZ, Salih

Publication type:

Article

Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users.

Published in:

Asian Journal of Communication, 2018, v. 28, n. 1, p. 74, doi. 10.1080/01292986.2017.1334075

By:

Lee, Chunsik;
Choi, Youngtae;
Kim, Junga

Publication type:

Article

Business Model Value Chain: Competitiveness Entrepreneurial Retailing Traditional Second-hand Fashion.

Published in:

Indonesian Journal of Social & Humanity Study / Wacana: Jurnal Sosial dan Humaniora, 2023, v. 26, n. 2, p. 107

By:

Sakti, Trenggono Pujo;
Rahardjo, Kusdi;
Mawardi, M. Kholid

Publication type:

Article

The impact of online and offline experiences on the repurchase intention and word of mouth of women's fashion products with the intermediate trust factor.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322780

By:

Ngoc Quang Nguyen;
Hoai Long Nguyen;
Thuy Giang Trinh

Publication type:

Article

Bali brand love: A perspective from domestic tourists.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2260119

By:

Sukaatmadja, I Putu Gde;
Yasa, NI Nyoman Kerti;
Rahmayanti, Putu Laksmita Dewi

Publication type:

Article

Imported or locally made products? Building customers' resilience to negative word of mouth (NWOM) about locally made products: Mediation of message quality in Tanzania.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2079168

By:

Ismail, Ismail Juma

Publication type:

Article

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2062091

By:

Thavorn, Jakkrit;
Trichob, Puripat;
Klongthong, Worasak;
Ngamkroeckjoti, Chittipa

Publication type:

Article

An empirical comparison between China and USA market on smartphone adoption.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2036309

By:

Kim, Jong Seok

Publication type:

Article

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2020.1861752

By:

D. Khaled, Amgad S.;
Ahmed, Salma;
Khan, Mohd. Azmi;
Al Homaidi, Eissa A.;
Mansour, Ahmad Moh'd

Publication type:

Article

The role of online brand community engagement on positive or negative self-expression word-of-mouth.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1508543

By:

Loureiro, Sandra Maria Correia;
Kaufmann, Hans Rüdiger

Publication type:

Article

Correlates of justice encounter in service recovery and word-of-mouth publicity.

Published in:

Cogent Business & Management, 2016, v. 3, n. 1, p. 1, doi. 10.1080/23311975.2016.1179613

By:

Awa, Hart O.;
Ukoha, Ojiabo;
Ogwo, Ogwo E.;
Wright, Len Tiu

Publication type:

Article

Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use.

Published in:

Journal of Product Innovation Management, 2013, v. 30, n. 1, p. 17, doi. 10.1111/j.1540-5885.2012.00983.x

By:

Kawakami, Tomoko;
Kishiya, Kazuhiro;
Parry, Mark E.

Publication type:

Article

The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance The Effect of Personal and Virtual Word-of-Mouth on Technology Acceptance.

Published in:

Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 952, doi. 10.1111/j.1540-5885.2012.00972.x

By:

Parry, Mark E.;
Kawakami, Tomoko;
Kishiya, Kazuhiro

Publication type:

Article

From the Editor.

Published in:

1995

By:

Hustad, Thomas P.

Publication type:

Editorial

Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 119, doi. 10.1007/s11747-023-00932-8

By:

Maiberger, Tobias;
Schindler, David;
Koschate-Fischer, Nicole

Publication type:

Article

The effect of incentive structure on referral: the determining role of self-construal.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1091, doi. 10.1007/s11747-022-00852-z

By:

Wang, Lili;
Chen, Zoey

Publication type:

Article

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 422, doi. 10.1007/s11747-019-00706-1

By:

Babić Rosario, Ana;
de Valck, Kristine;
Sotgiu, Francesca

Publication type:

Article

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 270, doi. 10.1007/s11747-019-00683-5

By:

Sanchez, Joaquin;
Abril, Carmen;
Haenlein, Michael

Publication type:

Article

The future of social media in marketing.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 79, doi. 10.1007/s11747-019-00695-1

By:

Appel, Gil;
Grewal, Lauren;
Hadi, Rhonda;
Stephen, Andrew T.

Publication type:

Article

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z

By:

Dose, David B.;
Walsh, Gianfranco;
Beatty, Sharon E.;
Elsner, Ralf

Publication type:

Article

Understanding the quality-quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1108, doi. 10.1007/s11747-018-0603-8

By:

Viswanathan, Vijay;
Tillmanns, Sebastian;
Krafft, Manfred;
Asselmann, Daniel

Publication type:

Article

Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 768, doi. 10.1007/s11747-017-0534-9

By:

Hanson, Sara;
Yuan, Hong

Publication type:

Article

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 3, p. 366, doi. 10.1007/s11747-017-0539-4

By:

Beckers, Sander F. M.;
van Doorn, Jenny;
Verhoef, Peter C.

Publication type:

Article

Building, measuring, and profiting from customer loyalty.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4

By:

Watson, George;
Beck, Joshua;
Henderson, Conor;
Palmatier, Robert

Publication type:

Article

Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 375, doi. 10.1007/s11747-014-0388-3

By:

Hennig-Thurau, Thorsten;
Wiertz, Caroline;
Feldhaus, Fabian

Publication type:

Article

Better him than me: social comparison theory and service recovery.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 565, doi. 10.1007/s11747-008-0109-x

By:

Bonifield, Carolyn;
Cole, Catherine A.

Publication type:

Article

Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 578, doi. 10.1007/s11747-008-0121-1

By:

de Matos, Celso Augusto;
Rossi, Carlos Alberto Vargas

Publication type:

Article

The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 233, doi. 10.1007/s11747-007-0037-1

By:

Wangenheim, Florian v.;
Bayón, Tomás

Publication type:

Article