Works matching DE "WORD of mouth advertising"
Results: 838
CONSUMER PURCHASE INTEREST BASED ON SOCIAL, ELECTRONIC WORD OF MOUTH AND IMAGE.
- Published in:
- Jurnal Visionida, 2024, v. 10, n. 2, p. 172, doi. 10.30997/jvs.v10i2.16701
- By:
- Publication type:
- Article
DELIBERATIVE OR AUTOMATIC: DISENTANGLING THE DUAL PROCESSES BEHIND THE PERSUASIVE POWER OF ONLINE WORD-OF-MOUTH.
- Published in:
- MIS Quarterly, 2025, v. 49, n. 1, p. 331
- By:
- Publication type:
- Article
HETEROGENEITY IN WILLINGNESS-TO-PAY FOR THEATRE PRODUCTIONS: INDIVIDUAL SPECIFIC WILLINGNESS-TO-PAY ESTIMATES FOR THEATRES, SHOWS AND THEIR ATTRIBUTES.
- Published in:
- Scottish Journal of Political Economy, 2011, v. 58, n. 3, p. 378, doi. 10.1111/j.1467-9485.2011.00551.x
- By:
- Publication type:
- Article
fast fashion EVOLVES.
- Published in:
- AATCC Review, 2006, v. 6, n. 8, p. 13
- By:
- Publication type:
- Article
Exploring how relationship quality influences positive eWOM: the importance of customer commitment.
- Published in:
- Total Quality Management & Business Excellence, 2012, v. 23, n. 7/8, p. 821, doi. 10.1080/14783363.2012.661137
- By:
- Publication type:
- Article
The determinants of consumers’ switching intentions after service failure.
- Published in:
- Total Quality Management & Business Excellence, 2012, v. 23, n. 7/8, p. 837, doi. 10.1080/14783363.2011.637808
- By:
- Publication type:
- Article
A Two-Dimensional Perspective on Attractive Quality.
- Published in:
- Total Quality Management & Business Excellence, 2007, v. 18, n. 6, p. 667, doi. 10.1080/14783360701349575
- By:
- Publication type:
- Article
Exploring the advertising elements of electronic word-of-mouth in social media: an example of game reviews.
- Published in:
- Multimedia Tools & Applications, 2024, v. 83, n. 30, p. 74685, doi. 10.1007/s11042-024-18642-w
- By:
- Publication type:
- Article
Diffusion dynamics in small-world networks with heterogeneous consumers.
- Published in:
- Computational & Mathematical Organization Theory, 2007, v. 13, n. 2, p. 185, doi. 10.1007/s10588-006-9007-2
- By:
- Publication type:
- Article
How social media trust and ostracism affect tourist self-disclosure on SNSs? The perspective of privacy management strategy.
- Published in:
- Current Issues in Tourism, 2024, v. 27, n. 13, p. 2083, doi. 10.1080/13683500.2023.2223909
- By:
- Publication type:
- Article
Fighting fake reviews with blockchain-enabled consumer-generated reviews.
- Published in:
- Current Issues in Tourism, 2024, v. 27, n. 5, p. 739, doi. 10.1080/13683500.2023.2173054
- By:
- Publication type:
- Article
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 22, p. 3651, doi. 10.1080/13683500.2022.2144156
- By:
- Publication type:
- Article
Being envied: the effects of perceived emotions on eWOM intention.
- Published in:
- Current Issues in Tourism, 2023, v. 26, n. 9, p. 1499, doi. 10.1080/13683500.2022.2058465
- By:
- Publication type:
- Article
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE ZALORA INDONESIA DIMEDIASI WORD OF MOUTH.
- Published in:
- Journal of Applied Business & Economics (JABE), 2023, v. 10, n. 1, p. 32, doi. 10.30998/jabe.v10i1.20410
- By:
- Publication type:
- Article
The Effect of E-WOM and Consumer Satisfaction on Repurchase Interest in Azarine Sunscreen in Cirebon.
- Published in:
- Journal Research of Social Science, Economics & Management, 2024, v. 3, n. 10, p. 1873, doi. 10.59141/jrssem.v3i10.653
- By:
- Publication type:
- Article
HOW WOM AND EWOM ACTS AS A DRIVER TO A CUSTOMER'S PURCHASE DECISION. A LITERATURE REVIEW.
- Published in:
- Journal of Syntax Literate, 2022, v. 7, n. 4, p. 3537
- By:
- Publication type:
- Article
E-commerce Product Networks, Word-of-mouth Convergence, and Product Sales.
- Published in:
- Journal of the Association for Information Systems, 2018, v. 19, n. 1, p. 23, doi. 10.17705/1jais.00478
- By:
- Publication type:
- Article
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 3, p. 389, doi. 10.1093/jcr/ucab076
- By:
- Publication type:
- Article
Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 3, p. 430, doi. 10.1093/jcr/ucab068
- By:
- Publication type:
- Article
When Sharing Isn't Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 6, p. 1025, doi. 10.1093/jcr/ucaa052
- By:
- Publication type:
- Article
Reviewing Experts' Restraint from Extremes and Its Impact on Service Providers.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 5, p. 654, doi. 10.1093/jcr/ucaa037
- By:
- Publication type:
- Article
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does.
- Published in:
- Journal of Consumer Research, 2018, v. 45, n. 3, p. 595, doi. 10.1093/jcr/ucy011
- By:
- Publication type:
- Article
The Effect of Social Density on Word of Mouth.
- Published in:
- Journal of Consumer Research, 2018, v. 45, n. 3, p. 511, doi. 10.1093/jcr/ucy009
- By:
- Publication type:
- Article
Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 3, p. 613, doi. 10.1093/jcr/ucx055
- By:
- Publication type:
- Article
Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 840, doi. 10.1093/jcr/ucv091
- By:
- Publication type:
- Article
Attitude Predictability and Helpfulness in Online Reviews: The Role of Explained Actions and Reactions.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 1, p. 30, doi. 10.1093/jcr/ucv003
- By:
- Publication type:
- Article
Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth.
- Published in:
- Journal of Consumer Research, 2015, v. 41, n. 6, p. 1509, doi. 10.1086/680667
- By:
- Publication type:
- Article
We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 1, p. 197, doi. 10.1086/675926
- By:
- Publication type:
- Article
How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1097, doi. 10.1086/674211
- By:
- Publication type:
- Article
Communication Channels and Word of Mouth: How the Medium Shapes the Message.
- Published in:
- Journal of Consumer Research, 2013, v. 40, n. 3, p. 567, doi. 10.1086/671345
- By:
- Publication type:
- Article
Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 499, doi. 10.1086/510223
- By:
- Publication type:
- Article
Structure, Cooperation, and the Flow of Market Information.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 3, p. 360, doi. 10.1086/209355
- By:
- Publication type:
- Article
Effects of Word-of-Mouth and Product-Attribute Information of Persuasion: An Accessibility-Diagnosticity Perspective.
- Published in:
- Journal of Consumer Research, 1991, v. 17, n. 4, p. 454, doi. 10.1086/208570
- By:
- Publication type:
- Article
Social Ties and Word-of-Mouth Referral Behavior*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 350, doi. 10.1086/209118
- By:
- Publication type:
- Article
Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 914, doi. 10.1086/209026
- By:
- Publication type:
- Article
Introduction to Computational Advertising Research Methodology Themed Issue.
- Published in:
- Journal of Advertising, 2024, v. 53, n. 5, p. 639, doi. 10.1080/00913367.2024.2406187
- By:
- Publication type:
- Article
When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements.
- Published in:
- Journal of Advertising, 2022, v. 51, n. 4, p. 502, doi. 10.1080/00913367.2021.1913265
- By:
- Publication type:
- Article
Uncertainty in Prerelease Advertising.
- Published in:
- Journal of Advertising, 2019, v. 48, n. 2, p. 167, doi. 10.1080/00913367.2018.1532853
- By:
- Publication type:
- Article
The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising.
- Published in:
- Journal of Advertising, 2017, v. 46, n. 4, p. 473, doi. 10.1080/00913367.2017.1392912
- By:
- Publication type:
- Article
Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 2, p. 181, doi. 10.1080/00913367.2013.827606
- By:
- Publication type:
- Article
The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 100, doi. 10.1080/00913367.2013.811707
- By:
- Publication type:
- Article
DETERMINANTS OF OPENING-FORWARDING E-MAIL MESSAGES.
- Published in:
- Journal of Advertising, 2012, v. 41, n. 2, p. 97, doi. 10.2753/JOA0091-3367410207
- By:
- Publication type:
- Article
THE IMPACT OF COMEDIC VIOLENCE ON VIRAL ADVERTISING EFFECTIVENESS.
- Published in:
- Journal of Advertising, 2010, v. 39, n. 1, p. 49, doi. 10.2753/JOA0091-3367390104
- By:
- Publication type:
- Article
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
- Published in:
- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
- By:
- Publication type:
- Article
Negative e-WOM Resulting from Political Posts on Social Media: A Case Study of a Small Retailer's Struggle over Time.
- Published in:
- Social Sciences (2076-0760), 2021, v. 10, n. 9, p. 318, doi. 10.3390/socsci10090318
- By:
- Publication type:
- Article
New forms of library marketing based on example of word of mouth marketing. The experience of Polish libraries.
- Published in:
- Qualitative & Quantitative Methods in Libraries, 2015, p. 33
- By:
- Publication type:
- Article
ASSESSING DESTINATION BRAND ASSOCIATIONS ON TWITTER: THE CASE OF ISTANBUL.
- Published in:
- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty, 2023, v. 11, n. 4, p. 443, doi. 10.30519/ahtr.1116172
- By:
- Publication type:
- Article
The drivers of online repurchase intention in an emerging market: psychological contract violation, trust, satisfaction, and negative word of mouth.
- Published in:
- International Journal of Information & Management Sciences, 2022, v. 33, n. 3, p. 201, doi. 10.6186/IJIMS.202209_33(3).0002
- By:
- Publication type:
- Article
The Product and Timing Effects of eWOM in Viral Marketing.
- Published in:
- International Journal of Business, 2016, v. 21, n. 2, p. 99
- By:
- Publication type:
- Article
THE ROLE OF WORD-OF-MOUTH COMMUNICATION IN THE FORMATION OF CYNICAL ATTITUDES TOWARDS PRIVATE HEALTH CARE INSTITUTIONS.
- Published in:
- Journal of Management & Economics Research, 2022, v. 20, n. 1, p. 394, doi. 10.11611/yead.1080745
- By:
- Publication type:
- Article