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Consumers' Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions.
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- Journal of Service Research, 2024, v. 27, n. 3, p. 364, doi. 10.1177/10946705231190871
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- Article
Luxury Wine Marketing: The Art and Science of Luxury Wine Branding.
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- 2024
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- Publication type:
- Book Review
The Effect of E-WOM and Consumer Satisfaction on Repurchase Interest in Azarine Sunscreen in Cirebon.
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- Journal Research of Social Science, Economics & Management, 2024, v. 3, n. 10, p. 1873, doi. 10.59141/jrssem.v3i10.653
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- Article
The Impact Of Electronic Social Media On Asian Tourists' Destination Decision: A Case Study In The Mekong Delta.
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- Quality - Access to Success, 2024, v. 25, n. 200, p. 28, doi. 10.47750/QAS/25.200.04
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- Article
THE INFLUENCE OF PERCEIVED VALUE, AND TRUST ON WOM AND ITS IMPACT ON REPURCHASE INTENTION.
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- Environmental & Social Management Journal / Revista de Gestão Social e Ambiental, 2024, v. 18, n. 4, p. 1, doi. 10.24857/rgsa.v18n4-081
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- Article
Adbusting: How advertising altered by activists affects brands.
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- Psychology & Marketing, 2024, v. 41, n. 4, p. 938, doi. 10.1002/mar.21961
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- Article
Influencers and donations: The impact of source and product benefits.
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- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13039
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- Article
The relationship between electronic word of mouth and brand: A systematic review and future research agenda.
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- International Journal of Consumer Studies, 2024, v. 48, n. 2, p. 1, doi. 10.1111/ijcs.13017
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- Article
Taking the measure of net promoter score: An assessment of construct and predictive validity.
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- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 278, doi. 10.1177/14707853231213274
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- Article
The Effect Of Store Atmosphere, Advertising, And Word Of Mouth On Customer Repurchase Interest At KFC in Margonda Depok.
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- Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 461, doi. 10.46799/jss.v5i2.791
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- Article
A New Indicator of Success or Challange for Companies: Lost Customer Grade (LCG).
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- Turkish Studies - Economics, Finance, Politics, 2024, v. 19, n. 1, p. 293, doi. 10.7827/TurkishStudies.71812
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- Article
ANTECEDENT OF PURCHASE DECISIONS ON SOCIAL COMMERCE TIKTOK SHOP.
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- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 2, p. 614, doi. 10.59141/jist.v5i2.911
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- Publication type:
- Article
YOUTHS' WORD-OF-MOUTH IN A DEVELOPING COUNTRY: ROLES OF GREEN PROMOTION AND GREEN BRAND LOYALTY.
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- Business, Management & Economics Engineering, 2024, v. 22, n. 1, p. 112, doi. 10.3846/bmee.2024.19873
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- Article
Expressing and Responding to Customer (Dis)satisfaction Online: New Insights From Discourse and Linguistic Approaches.
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- International Journal of Business Communication, 2024, v. 61, n. 1, p. 3, doi. 10.1177/23294884231199740
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- Publication type:
- Article
EMOTIONAL RESPONSES TO SERVICE RECOVERY INITIATIVES IN THE BANKING INDUSTRY.
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- Journal of Public Administration, Finance & Law, 2024, n. 31, p. 553, doi. 10.47743/jopafl-2024-31-39
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- Article
Let's face it: When and how facial emojis increase the persuasiveness of electronic word of mouth.
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- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 119, doi. 10.1007/s11747-023-00932-8
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- Publication type:
- Article
Negative Online Word-of-Mouth and Consumers' Product Attitudes: a Nonlinear Relationship.
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- Revista Brasileira de Gestão de Negócios, 2024, v. 26, n. 1, p. 1, doi. 10.7819/rbgn.v26i01.4249
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- Publication type:
- Article
Investigating the Roles of Word of Mouth and Brand Image Between Social Media Marketing Activities and Brand Equity.
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- SAGE Open, 2024, v. 14, n. 1, p. 1, doi. 10.1177/21582440231220113
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- Publication type:
- Article
Linguistics and marketing: The effect of foreign languages in advertising messages.
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- Tourism & Management Studies, 2024, v. 20, n. 1, p. 79, doi. 10.18089/tms.20240106
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- Article
Antecedents of Customer Loyalty and Word of Mouth: A Study on Consumer Durables in Emerging Economies.
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- FIIB Business Review, 2023, v. 12, n. 4, p. 439, doi. 10.1177/23197145211053398
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- Publication type:
- Article
The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator: study on 4-star hotel consumers in Malang City.
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- International Journal of Research in Business & Social Science, 2023, v. 12, n. 9, p. 83, doi. 10.20525/ijrbs.v12i9.2985
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- Article
A social identity theory perspective on sustainable brand recommendation: The case of professional service providers.
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- Journal of Brand Strategy, 2023, v. 12, n. 3, p. 300
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- Article
Need to evaluate as a predictor of creating and seeking online word of mouth.
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- Marketing Letters, 2023, v. 34, n. 4, p. 697, doi. 10.1007/s11002-023-09676-5
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- Article
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships.
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- Psychology & Marketing, 2023, v. 40, n. 12, p. 2539, doi. 10.1002/mar.21901
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- Article
Walls have ears: Word‐of‐mouth diffusions in targeted promotions decrease targeted customer retention.
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- Psychology & Marketing, 2023, v. 40, n. 12, p. 2711, doi. 10.1002/mar.21915
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- Article
Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis.
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- International Journal of Consumer Studies, 2023, v. 47, n. 6, p. 2528, doi. 10.1111/ijcs.12962
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- Publication type:
- Article
PURCHASE DECISION IN TERMS OF CONTENT MARKETING AND E-WOM ON SOCIAL MEDIA.
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- Journal of Eastern European & Central Asian Research, 2023, v. 10, n. 6, p. 921, doi. 10.15549/jeecar.v10i6.1502
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- Publication type:
- Article
ASSESSING DESTINATION BRAND ASSOCIATIONS ON TWITTER: THE CASE OF ISTANBUL.
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- Advances in Hospitality & Tourism Research (AHTR): An International Journal of Akdeniz University, Tourism Faculty, 2023, v. 11, n. 4, p. 443, doi. 10.30519/ahtr.1116172
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- Article
ELECTRONIC WORD-OF-MOUTH BEHAVIOR OF PASSENGERS IN THE AIRPORT: THE COMBINATION OF SOR AND COMMITMENTTRUST THEORY.
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- Business Management / Biznes Upravlenie, 2023, n. 4, p. 5, doi. 10.58861/tae.bm.2023.4.01
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- Article
The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification.
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- International Journal of Business Communication, 2023, v. 60, n. 4, p. 1148, doi. 10.1177/2329488421999699
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- Article
The Ripple Effect of Firm-Generated Content on New Movie Releases.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 908, doi. 10.1177/00222437221143066
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- Publication type:
- Article
Consumer adoption of on‐demand digital platforms: An integrated model.
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- Global Business & Organizational Excellence, 2023, v. 42, n. 6, p. 75, doi. 10.1002/joe.22210
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- Article
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE ZALORA INDONESIA DIMEDIASI WORD OF MOUTH.
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- Journal of Applied Business & Economics (JABE), 2023, v. 10, n. 1, p. 32, doi. 10.30998/jabe.v10i1.20410
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- Article
When does a new product introduction create value for rivals?
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- Journal of Competitiveness, 2023, v. 15, n. 3, p. 122, doi. 10.7441/joc.2023.03.07
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- Publication type:
- Article
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 9, p. 1704, doi. 10.1002/mar.21831
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- Publication type:
- Article
There's not much to tell: The impact of emotional resilience on negative word‐of‐mouth following service failure.
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- Psychology & Marketing, 2023, v. 40, n. 9, p. 1808, doi. 10.1002/mar.21856
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- Publication type:
- Article
The Influence of Social Media Influencer and Electronic Word of Mouth Mediated By Brand Image on Purchase Intention at Eternamoore Beauty Clinic Makassar.
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- Dinasti International Journal of Digital Business Management (DIJDBM), 2023, v. 4, n. 5, p. 945, doi. 10.31933/dijdbm.v4i5.2008
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- Article
Strategies to Improve Brand Awareness Through Social Media Marketing.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 2, p. 223, doi. 10.20473/jmtt.v16i2.45646
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- Publication type:
- Article
A Source Effect Theory Perspective on How Opinion Leadership, Parasocial Relationship, and Credibility Influencers Affect Purchase Intention.
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- Jurnal Manajemen Teori dan Terapan, 2023, v. 16, n. 2, p. 240, doi. 10.20473/jmtt.v16i2.48099
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- Publication type:
- Article
THE IMPACT OF BANK SERVICE QUALITY ON SATISFACTION THAT IMPACTS WORD OF MOUTH PROMOTION.
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- Jurnal Syntax Admiration, 2023, v. 4, n. 8, p. 1127, doi. 10.46799/jsa.v4i8.690
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- Article
Exploring mental time travel experiences and their influence on behavioral intentions and learning.
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- Psychology & Marketing, 2023, v. 40, n. 8, p. 1615, doi. 10.1002/mar.21828
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- Publication type:
- Article
I personally like it: Preference for minority endorsement in the early stage of the consumer decision journey.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 8, p. 1646, doi. 10.1002/mar.21833
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- Article
The novice nose knows: How olfactory knowledge shapes evaluation confidence.
- Published in:
- International Journal of Market Research, 2023, v. 65, n. 4, p. 448, doi. 10.1177/14707853221135542
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- Publication type:
- Article
EXPLORING THE ROLE OF SOCIAL MEDIA MARKETING IN SHAPING PURCHASING INTENTIONS FOR T-SHIRTS IN SRI LANKA.
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- International Journal Vallis Aurea, 2023, v. 9, n. 2, p. 1, doi. 10.2507/IJVA.9.2.1.102
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- Publication type:
- Article
EXPLORING RELATIONSHIPS AMONGST NEGATIVE BRAND EXPERIENCE (nBX), CONSUMER DISTRUST, AND NEGATIVE WORD-OF-MOUTH (nWOM).
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2023, v. 36, n. 2, p. 68
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- Publication type:
- Article
How Many Is Too Many: An Examination of Images in Electronic Word of Mouth.
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- Journal of Marketing Development & Competitiveness, 2023, v. 17, n. 3, p. 112, doi. 10.33423/jmdc.v17i3.6566
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- Publication type:
- Article
Electronic Word of Mouth, Attitude, Motivation, and Travel Intention in the Post-COVID-19 Pandemic.
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- Journal of Tourism & Services, 2023, v. 14, n. 27, p. 181, doi. 10.29036/jots.v14i27.603
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- Publication type:
- Article
Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions.
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- Management Letters / Cuadernos de Gestión, 2023, v. 23, n. 2, p. 7, doi. 10.5295/cdg.221863cp
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- Publication type:
- Article
Investigating and Comprehending the Value of Effective E-WOM for Improving E-retailer Services in India.
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- Adhyayan: A Journal of Management Sciences, 2023, v. 13, n. 1, p. 23, doi. 10.21567/adhyayan.v13i1.05
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- Publication type:
- Article
Customer Satisfaction is not Enough - The Role of Gratitude in Increasing Positive Word of Mouth Intentions from Customers.
- Published in:
- International Journal of Hospitality & Tourism Systems, 2023, v. 16, n. 2, p. 92
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- Publication type:
- Article