Advertising 'like a girl': Toward a better understanding of 'femvertising' and its effects.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 8, p. 795, doi. 10.1002/mar.21023
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- Publication type:
- Article
Works matching DE "WOMEN in advertising"
Results: 194
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The effect and moderation of gender identity congruity: Utilizing “real women” advertising images.
- Published in:
- Psychology & Marketing, 2009, v. 26, n. 9, p. 813, doi. 10.1002/mar.20301
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- Publication type:
- Article
3
Is Mom Still Doing It All?
- Published in:
- Journal of Family Issues, 2008, v. 29, n. 4, p. 465, doi. 10.1177/0192513X07310311
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- Publication type:
- Article
4
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.
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- Journal of Advertising, 1990, v. 19, n. 1, p. 40, doi. 10.1080/00913367.1990.10673179
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- Publication type:
- Article
5
SEX IN ADVERTISING: A COMPARISON OF 1964 AND 1984 MAGAZINE ADVERTISEMENTS.
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- Journal of Advertising, 1986, v. 15, n. 3, p. 46, doi. 10.1080/00913367.1986.10673018
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- Article
6
FEMALE ROLE PORTRAYALS IN ADVERTISING AND COMMUNICATION EFFECTIVENESS: A REVIEW.
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- Journal of Advertising, 1985, v. 14, n. 3, p. 4, doi. 10.1080/00913367.1985.10672951
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- Publication type:
- Article
7
WOMEN IN ADVERTISEMENTS: RETROSPECT AND PROSPECT.
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- Journal of Advertising, 1979, v. 8, n. 3, p. 37, doi. 10.1080/00913367.1979.10673287
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- Publication type:
- Article
8
COMMENT ON "THE DECORATIVE" FEMALE MODEL: SEXUAL STIMULI AND THE RECOGNITION OF ADVERTISEMENTS ".
- Published in:
- Journal of Advertising, 1978, v. 7, n. 2, p. 60
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- Publication type:
- Article
9
The "Decorative" Female Model: Sexual Stimuli and the Recognition of Advertisements.
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- Journal of Advertising, 1977, v. 6, n. 4, p. 11
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- Article
10
Gender stereotypes in advertising: a review of current research.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 761, doi. 10.1080/02650487.2016.1203556
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- Article
11
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 823, doi. 10.1080/02650487.2016.1151851
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- Publication type:
- Article
12
Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 5, p. 771, doi. 10.1080/02650487.2016.1138576
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- Publication type:
- Article
13
Communion-over-Agency Effects on Advertising Effectiveness.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 2, p. 285, doi. 10.1080/02650487.2014.993794
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- Publication type:
- Article
14
Are women offended by the way they are portrayed in advertising?
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 1, p. 175
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- Publication type:
- Article
15
The Influence of Culture on Portrayals of Women in Television Commercials: A Comparison Between the United State and Japan.
- Published in:
- International Journal of Advertising, 1995, v. 14, n. 4, p. 314, doi. 10.1080/02650487.1995.11104622
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- Article
16
Females' Attitudes Toward the Portrayal of Women in Advertising: A Canadian Study.
- Published in:
- International Journal of Advertising, 1992, v. 11, n. 3, p. 249, doi. 10.1080/02650487.1992.11104499
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- Publication type:
- Article
17
A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden.
- Published in:
- International Journal of Advertising, 1991, v. 10, n. 3, p. 259, doi. 10.1080/02650487.1991.11104457
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- Article
18
Time to Redefine 'Middle Age' in Women.
- Published in:
- International Journal of Advertising, 1984, v. 3, n. 1, p. 51, doi. 10.1080/02650487.1984.11104999
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- Article
19
Adman and Eve: An empirical Study of the Relative Marketing Effectiveness of Traditional and Modern Portrayals of Woman in Certain Mass-Media Advertisements.
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- 1983
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- Publication type:
- Book Review
20
A New Viewpoint on Nudes in Advertising and Brand.
- Published in:
- International Journal of Advertising, 1983, v. 2, n. 2, p. 141, doi. 10.1080/02650487.1983.11104966
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- Publication type:
- Article
21
Effects of Women Representation in Advertising on Customers' Attitudes.
- Published in:
- Marketing (0354-3471), 2018, v. 49, n. 3, p. 192, doi. 10.5937/markt1803192s
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- Publication type:
- Article
22
A Socio-cultural Examination of Gender Role: A Study of Projection of Women in Advertisements.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 28
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- Publication type:
- Article
23
From the Editor.
- Published in:
- Journal of Marketing & Communication, 2014, v. 9, n. 3, p. 2
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- Publication type:
- Article
24
Nervous Women and Noble Savages: The Romanticized “Other” in Nineteenth-Century US Patent Medicine Advertising.
- Published in:
- Journal of Popular Culture (Wiley-Blackwell), 2008, v. 41, n. 5, p. 784, doi. 10.1111/j.1540-5931.2008.00549.x
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- Article
25
Food Is Love: Food Advertising and Gender Roles in Modern America.
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- 2007
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- Publication type:
- Book Review
26
The Effects of Instructional Frame on Female Adolescents' Evaluations of Larger Sized Female Model in Print Advertising.
- Published in:
- Journal of Applied Social Psychology, 2005, v. 35, n. 4, p. 850, doi. 10.1111/j.1559-1816.2005.tb02149.x
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- Publication type:
- Article
27
La representación de las mujeres en los spots publicitarios españoles (2006-2021). ¿Podemos hablar de femvertising?
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 63, doi. 10.1387/zer.24775
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- Publication type:
- Article
28
La mujer y el hombre en la publicidad televisiva: imágenes y estereotipos.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2006, v. 11, n. 21, p. 163
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- Publication type:
- Article
29
A Study on the Effect of the Portrayal of Body Image of Women in Advertisement in Korea and Latin America.
- Published in:
- Journal of Digital Convergence, 2018, v. 16, n. 7, p. 369, doi. 10.14400/JDC.2018.16.7.369
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- Publication type:
- Article
30
GENDER IMAGERIES IN INDIAN PRINT ADVERTISEMENTS: A MULTIMODAL ANALYSIS.
- Published in:
- Literary Endeavour, 2019, v. 10, n. 3, p. 345
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- Publication type:
- Article
31
ATTITUDES TOWARD WOMAN BODY PORTRAYALS IN ADVERTISING: A COMPARISON IN TERMS OF FEMINISM LEVELS OF FEMALE CONSUMERS.
- Published in:
- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2017, p. 467
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- Publication type:
- Article
32
Images of Women in Online Advertisements of Global Products: Does Sexism Exist?
- Published in:
- Journal of Business Ethics, 2008, v. 83, n. 1, p. 101, doi. 10.1007/s10551-007-9651-6
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- Article
33
Caster Semenya as a "can-do" hero for "at-risk" girls: analyzing Nike's neoliberal postfeminist advertisements.
- Published in:
- Critical Studies in Media Communication, 2023, v. 40, n. 2/3, p. 77, doi. 10.1080/15295036.2023.2228382
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- Publication type:
- Article
34
USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2014, v. 35, n. 9, p. 6129
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- Article
35
Publicidade e ética: um estudo da construção da imagem da mulher.
- Published in:
- Comunicação, Mídia e Consumo, 2009, v. 6, n. 17, p. 49
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- Publication type:
- Article
36
Discurso publicitário e a pedagogia do gênero: representações do feminino.
- Published in:
- Comunicação, Mídia e Consumo, 2009, v. 6, n. 17, p. 37
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- Publication type:
- Article
37
Gender, War and Body Politics: a Critical Multimodal Analysis of Metaphor in Advertising.
- Published in:
- Comunicação e Sociedade, 2012, v. 21, p. 260
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- Publication type:
- Article
38
The woman's images construction in advertisement: beyond the persuasive effect.
- Published in:
- Comunicação e Sociedade, 2012, v. 21, p. 258
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- Publication type:
- Article
39
GÉNERO, GUERRA E POLÍTICAS DO CORPO: UMA ANÁLISE CRÍTICA MULTIMODAL DA METÁFORA NA PUBLICIDADE.
- Published in:
- Comunicação e Sociedade, 2012, v. 21, p. 183, doi. 10.17231/comsoc.21(2012).708
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- Publication type:
- Article
40
CONSTRUÇÕES DA IMAGEM FEMININA NA PROPAGANDA: PARA ALÉM DO EFEITO PERSUASIVO.
- Published in:
- Comunicação e Sociedade, 2012, v. 21, p. 19, doi. 10.17231/comsoc.21(2012).697
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- Publication type:
- Article
41
"Följ de omtänksamma husmödrarnas exempel…" Livsmedelsannonsering i en svensk dagstidning, 1875-1965.
- Published in:
- Historisk Tidskrift, 2009, n. 2, p. 205
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- Publication type:
- Article
42
Julia Hechtman.
- Published in:
- Exposure (00988863), 2001, v. 34, n. 1/2, p. 74
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- Publication type:
- Article
43
Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials.
- Published in:
- Journal of International Consumer Marketing, 2010, v. 22, n. 4, p. 327, doi. 10.1080/08961530.2010.505884
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- Publication type:
- Article
44
Female Role Orientation and Consumption Values: Some Evidence from Mainland China.
- Published in:
- Journal of International Consumer Marketing, 2001, v. 13, n. 2, p. 49, doi. 10.1300/J046v13n02_04
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- Publication type:
- Article
45
ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY.
- Published in:
- Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 37
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- Publication type:
- Article
46
Empowerment Sold Separately: Two Experiments Examine the Effects of Ostensibly Empowering Beauty Advertisements on Women's Empowerment and Self-Objectification.
- Published in:
- Sex Roles, 2019, v. 81, n. 9/10, p. 627, doi. 10.1007/s11199-019-01020-4
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- Publication type:
- Article
47
Gender Role Portrayals in Indian Television Ads.
- Published in:
- Sex Roles, 2011, v. 64, n. 3-4, p. 208, doi. 10.1007/s11199-010-9750-1
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- Publication type:
- Article
48
Applying Evolutionary Psychology in Understanding the Representation of Women in Advertisements.
- Published in:
- Psychology & Marketing, 2004, v. 21, n. 8, p. 593, doi. 10.1002/mar.20020
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- Publication type:
- Article
49
When Will Larger-Sized Female Models in Advertisements Be Viewed Positively? The Moderating Effects of Instructional Frame, Gender, and Need for Cognition.
- Published in:
- Psychology & Marketing, 2004, v. 21, n. 6, p. 425, doi. 10.1002/mar.20012
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- Publication type:
- Article
50
A COMMUNITY IN THE CLOUDS.
- Published in:
- Journal of Women's History, 2013, v. 25, n. 1, p. 62, doi. 10.1353/jowh.2013.0002
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- Publication type:
- Article