Works matching DE "WOMEN in advertising"

Results: 194

THE PORTRAYAL OF MEN AND WOMEN IN AMERICAN TELEVISION COMMERCIALS.

Published in:

Journal of Social Psychology, 1975, v. 97, n. 2, p. 209, doi. 10.1080/00224545.1975.9923340

By:

McArthur, Leslie Zebrowitz;
Resko, Beth Gabrielle

Publication type:

Article

Sex Still Counts: Women's Use of Televised Advertising During the Decade of the 80's.

Published in:

Journal of Applied Communication Research, 1993, v. 21, n. 1, p. 21, doi. 10.1080/00909889309365353

By:

Trent, Judith S.;
Sabourin, Teresa

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

The Mermaid and Her Sisters: From Archaic Goddess to Consumer Society.

Published in:

ISLE: Interdisciplinary Studies in Literature & Environment, 2000, v. 7, n. 2, p. 43, doi. 10.1093/isle/7.2.43

By:

Sax, Boria

Publication type:

Article

A Study on the Effect of the Portrayal of Body Image of Women in Advertisement in Korea and Latin America.

Published in:

Journal of Digital Convergence, 2018, v. 16, n. 7, p. 369, doi. 10.14400/JDC.2018.16.7.369

By:

Astete, Francisca Paz Gongora;
Boyeun Kim

Publication type:

Article

Effects of Women Representation in Advertising on Customers' Attitudes.

Published in:

Marketing (0354-3471), 2018, v. 49, n. 3, p. 192, doi. 10.5937/markt1803192s

By:

Stanković, Jelena;
Živković, Radmila;
Marić, Tamara;
Gajić, Jelena

Publication type:

Article

Courbet, advertising and feminity.

Published in:

French Cultural Studies, 2001, v. 12, n. 34, p. 109, doi. 10.1177/095715580101203407

By:

Tunstall, Kate E.

Publication type:

Article

Estudio sobre la imagen de la mujer peruana en la publicidad gráfica del suplemento sabatino Somos.

Published in:

Revista de Comunicación, 2009, v. 8, p. 145

By:

Castillo, Genara;
Mensa, Marta

Publication type:

Article

GENDER ROLES IN TELEVISION COMMERCIALS AND PRIMARY SCHOOL CHILDREN IN THE UK.

Published in:

Journal of Children & Media, 2009, v. 3, n. 1, p. 35, doi. 10.1080/17482790802576964

By:

Lewin-Jones, Jenny;
Mitra, Barbara

Publication type:

Article

DUTCH CHILDREN'S JUDGMENTS OF GENDER STEREOTYPICAL PICTURES IN ADVERTISEMENTS.

Published in:

Journal of Children & Media, 2009, v. 3, n. 1, p. 68, doi. 10.1080/17482790802576980

By:

Beentjes, Johannes W. J.;
Janssen, Loes

Publication type:

Article

ROLE PORTRAYAL OF WOMEN IN INDIAN VERSUS AMERICAN MAGAZINE ADVERTISEMENTS: A COMPARATIVE STUDY.

Published in:

Journal of Marketing Management (10711988), 1994, v. 4, n. 2, p. 37

By:

Vitell, Scott J.;
Rallapalli, Kumar C.;
Desborde, Rene

Publication type:

Article

Fatal Attraction, or the Post-Modern Prometheus.

Published in:

1990

By:

Ellis, Kate

Publication type:

Essay

Creative women in Peru: outliers in a machismo world.

Published in:

Communication & Society, 2015, p. 1, doi. 10.15581/003.28.2.1-18

By:

Torras, Marta Mensa;
Grow, Jean M.

Publication type:

Article

Publicidad ilícita en la mira: las denuncias como mecanismo de control.

Published in:

Communication & Society, 2015, p. 93, doi. 10.15581/003.28.1.sp.93-114

By:

Chalá Mejía, Priscila

Publication type:

Article

Körpercodes (Book).

Published in:: 2003
Publication type:: Book Review

The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes.

Published in:

Journal of Public Affairs (14723891), 2010, v. 10, n. 1/2, p. 19, doi. 10.1002/pa.339

By:

Jones, Sandra C.;
Reid, Amanda

Publication type:

Article

THE REPRESENTATION OF MEN AND WOMEN IN ADVERTISEMENTS: A CRITICAL DISCOURSE ANALYSIS.

Published in:

Women (1997-2032), 2015, v. 7, p. 108

By:

Shaikh, Marvi;
Bughio, Faraz Ali;
Kadri, Shafkat Ali

Publication type:

Article

Representation of Women and Pakistani Media: Mapping Objectification Phenomena in TV Commercials.

Published in:

Journal of Social Sciences & Humanities (1994-7046), 2016, v. 24, n. 2, p. 1

By:

Ali, Shahzad;
Hassan, Ali Ab ul

Publication type:

Article

Caster Semenya as a "can-do" hero for "at-risk" girls: analyzing Nike's neoliberal postfeminist advertisements.

Published in:

Critical Studies in Media Communication, 2023, v. 40, n. 2/3, p. 77, doi. 10.1080/15295036.2023.2228382

By:

Posbergh, Anna;
Clevenger, Samuel M.;
Kane, Caitlin E.

Publication type:

Article

Women's Advertising in Developing Nations: An Analysis of the Thematic and Information Content of Indian Magazine Advertisements.

Published in:

Journal of Asia-Pacific Business, 2002, v. 4, n. 2, p. 3, doi. 10.1300/J098v04n02_02

By:

Singh, Tanuja;
Schoenbachler, Denise D.

Publication type:

Article

EDITORIAL.

Published in:

Journal of Asia-Pacific Business, 2002, v. 4, n. 2, p. 1, doi. 10.1300/J098v04n02_01

By:

Yavas, Ugur

Publication type:

Article

Book Review: Australian Women in Advertising in the Twentieth Century.

Published in:

2019

By:

Lonie, Kate

Publication type:

Book Review

Discurso publicitário e a pedagogia do gênero: representações do feminino.

Published in:

Comunicação, Mídia e Consumo, 2009, v. 6, n. 17, p. 37

By:

Teixeira, Níncia Cecília Ribas Borges

Publication type:

Article

Publicidade e ética: um estudo da construção da imagem da mulher.

Published in:

Comunicação, Mídia e Consumo, 2009, v. 6, n. 17, p. 49

By:

Gonçalves, Elizabeth Morae;
Nishida, Neusa Fumie Kwabar

Publication type:

Article

Gender, War and Body Politics: a Critical Multimodal Analysis of Metaphor in Advertising.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 260

By:

Lazar, Michel

Publication type:

Article

The woman's images construction in advertisement: beyond the persuasive effect.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 258

By:

de Menezes, Daniella

Publication type:

Article

GÉNERO, GUERRA E POLÍTICAS DO CORPO: UMA ANÁLISE CRÍTICA MULTIMODAL DA METÁFORA NA PUBLICIDADE.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 183, doi. 10.17231/comsoc.21(2012).708

By:

Lazar, Michelle

Publication type:

Article

CONSTRUÇÕES DA IMAGEM FEMININA NA PROPAGANDA: PARA ALÉM DO EFEITO PERSUASIVO.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 19, doi. 10.17231/comsoc.21(2012).697

By:

de Menezes, Daniella

Publication type:

Article

Sexuality Sells: A Content Analysis of Lesbian and Heterosexual Women's Bodies in Magazine Advertisements.

Published in:

Journal of Lesbian Studies, 2008, v. 12, n. 4, p. 381, doi. 10.1080/10894160802278267

By:

Milillo, Diana

Publication type:

Article

Views of Our Readers.

Published in:

American Bar Association Journal, 1980, v. 66, n. 11, p. 1326

By:

Knapp, Whitman;
Statler, Stuart M.;
Montera, Therese M.;
Pugh, Robert G.;
Lascher, Edward L.;
Putsey, Albert E.;
McCormick, David A.;
Clemente, Robert S.;
Downs, Jerome F.;
Kingfisher, Beth H.;
Hellander, Martha;
Hannawalt, Willis

Publication type:

Article

Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials.

Published in:

Journal of International Consumer Marketing, 2010, v. 22, n. 4, p. 327, doi. 10.1080/08961530.2010.505884

By:

Villegas, Jorge;
Lemanski, Jennifer;
Valdéz, Carlos

Publication type:

Article

Female Role Orientation and Consumption Values: Some Evidence from Mainland China.

Published in:

Journal of International Consumer Marketing, 2001, v. 13, n. 2, p. 49, doi. 10.1300/J046v13n02_04

By:

Yat-ming Sin, Leo;
Hon-ming Yau, Oliver

Publication type:

Article

The Freedom to Choose: Elite Female Athletes' Preferred Representations Within Endorsement Opportunities.

Published in:

Journal of Sport Management, 2014, v. 28, n. 2, p. 207, doi. 10.1123/jsm.2013-0101

By:

Fink, Janet S.;
Kane, Mary Jo;
LaVoi, Nicole M.

Publication type:

Article

Selling (out) the Sporting Woman: Advertising Images in Four Athletic Magazines.

Published in:

Journal of Sport Management, 2004, v. 18, n. 4, p. 335, doi. 10.1123/jsm.18.4.335

By:

Lynn, Susan;
Hardin, Marie;
Walsdorf, Kristie

Publication type:

Article

Provocateur (Book).

Published in:

2001

By:

Steiner, Linda

Publication type:

Book Review

FROM ONE COUNTRY TO THE NEXT.

Published in:

1985

By:

Ramirez, Dora

Publication type:

Interview

Portrayal of Women In Movie Ads Changes Little From 1963-1993.

Published in:

Newspaper Research Journal, 2002, v. 23, n. 4, p. 86, doi. 10.1177/073953290202300409

By:

Lee, Tien-tsung;
Hwang, Faith Hsiao-Fang

Publication type:

Article

Consumer attitudes towards female nudity in advertising: An empirical study.

Published in:

Marketing Theory, 2005, v. 5, n. 4, p. 397, doi. 10.1177/1470593105058822

By:

Beetles, Andrea C.;
Harris, Lloyd C.

Publication type:

Article

Gender stereotypes in advertising: a review of current research.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 761, doi. 10.1080/02650487.2016.1203556

By:

Grau, Stacy Landreth;
Zotos, Yorgos C.

Publication type:

Article

Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 823, doi. 10.1080/02650487.2016.1151851

By:

Choi, Hojoon;
Yoo, Kyunga;
Reichert, Tom;
LaTour, Michael S.

Publication type:

Article

Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective.

Published in:

International Journal of Advertising, 2016, v. 35, n. 5, p. 771, doi. 10.1080/02650487.2016.1138576

By:

Kyrousi, Antigone G.;
Panigyrakis, George G.;
Panopoulos, Anastasios P.

Publication type:

Article

Communion-over-Agency Effects on Advertising Effectiveness.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 285, doi. 10.1080/02650487.2014.993794

By:

Infanger, Martina;
Sczesny, Sabine

Publication type:

Article

La representación de las mujeres en los spots publicitarios españoles (2006-2021). ¿Podemos hablar de femvertising?

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 63, doi. 10.1387/zer.24775

By:

Lluch Rubio, Núria;
Martorell Castellano, Cristina;
Serra Folch, Carolina

Publication type:

Article

La mujer y el hombre en la publicidad televisiva: imágenes y estereotipos.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2006, v. 11, n. 21, p. 163

By:

Condo, María Rosa Berganza;
Hurtado, Mercedes dol Hoyo

Publication type:

Article

ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY.

Published in:

Case Western Reserve Law Review, 2009, v. 60, n. 1, p. 47

By:

Piety, Tamara R.

Publication type:

Article

Woman's Place in the Advertising Culture.

Published in:

Business & Society Review (00453609), 1978, n. 27

By:

Ewen, Stuart

Publication type:

Article

A critical examination of visualized femininity: selective inheritance and intensification of gender posing from historical painting to contemporary advertising.

Published in:

Feminist Media Studies, 2017, v. 17, n. 6, p. 1037, doi. 10.1080/14680777.2017.1300830

By:

Butkowski, Chelsea P.;
Tajima, Atsushi

Publication type:

Article

Underneath we’re angry: feminism and media politics in Britain in the late 1970s and early 1980s.

Published in:

Feminist Media Studies, 2017, v. 17, n. 2, p. 231, doi. 10.1080/14680777.2016.1188843

By:

Klorman-Eraqi, Na'ama

Publication type:

Article

“And she does it all in heels”: mothers in contemporary Israeli TV commercials.

Published in:

Feminist Media Studies, 2017, v. 17, n. 2, p. 215, doi. 10.1080/14680777.2016.1178160

By:

Barak-Brandes, Sigal

Publication type:

Article

The Match-Up Hypothesis Revisited: A Social Psychological Perspective.

Published in:

International Journal of Communication (19328036), 2017, v. 11, p. 278

By:

LEVI, ESER;
VARNALI, KAAN;
TOSUN, NURHAN BABUR

Publication type:

Article