Works matching DE "WOMEN in advertising"
Results: 191
Some ritual idioms of gender in British television advertising.
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- Sociological Review, 1997, v. 45, n. 3, p. 437, doi. 10.1111/1467-954X.00072
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- Article
Editor's Note.
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- American Journalism, 2016, v. 33, n. 4, p. 371, doi. 10.1080/08821127.2016.1241658
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- Article
Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America.
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- American Journalism, 2016, v. 33, n. 4, p. 372, doi. 10.1080/08821127.2016.1241641
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- Article
Consumer attitudes towards female nudity in advertising: An empirical study.
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- Marketing Theory, 2005, v. 5, n. 4, p. 397, doi. 10.1177/1470593105058822
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- Article
RIGHT AT HOME: FREEDOM AND DOMESTICITY IN THE LANGUAGE AND IMAGERY OF BEER ADVERTISING 1933-1960.
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- Journal of Social History, 2010, v. 43, n. 4, p. 843, doi. 10.1353/jsh.0.0335
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- Article
Packaging of Identity and Identifiable Packages: A study of women-commodity negotiation through product packaging.
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- Gender, Place & Culture: A Journal of Feminist Geography, 2007, v. 14, n. 3, p. 293, doi. 10.1080/09663690701324953
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- Article
GENDER IMAGERIES IN INDIAN PRINT ADVERTISEMENTS: A MULTIMODAL ANALYSIS.
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- Literary Endeavour, 2019, v. 10, n. 3, p. 345
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- Article
ATTITUDES TOWARD WOMAN BODY PORTRAYALS IN ADVERTISING: A COMPARISON IN TERMS OF FEMINISM LEVELS OF FEMALE CONSUMERS.
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- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2017, p. 467
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- Article
Courbet, advertising and feminity.
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- French Cultural Studies, 2001, v. 12, n. 34, p. 109, doi. 10.1177/095715580101203407
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- Article
Images of Women in Online Advertisements of Global Products: Does Sexism Exist?
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- Journal of Business Ethics, 2008, v. 83, n. 1, p. 101, doi. 10.1007/s10551-007-9651-6
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- Article
USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2014, v. 35, n. 9, p. 6129
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- Article
Stereotyped but Liked? A Content Analysis of the Presence and Stereotypical Portrayal of Minority Groups in Award-Winning Commercials.
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- Communication Research Reports, 2019, v. 36, n. 3, p. 231, doi. 10.1080/08824096.2019.1630605
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- Article
Attitudes Towards Gender Portrayal in Advertising: An Australian Perspective.
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- Journal of Marketing Management, 2005, v. 21, n. 1-2, p. 251, doi. 10.1362/0267257053166820
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- Article
Attitudes of Contemporary European Women Toward Sex Role Portrayal, Company Image and Purchase Intention: The French versus U.S. Experience.
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- Journal of Marketing Management, 1999, v. 15, n. 6, p. 485, doi. 10.1362/026725799785045879
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- Article
Fetishizing Women: Advertising in Indian Television and its Effects on Target Audiences.
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- Journal of International Women's Studies, 2016, v. 18, n. 1, p. 114
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- Article
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 2, p. 63, doi. 10.1080/10641734.2007.10505217
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- Article
A Test of Media Literacy Effects and Sexual Objectification in Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2007, v. 29, n. 1, p. 81, doi. 10.1080/10641734.2007.10505210
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- Article
Women's studies and advertising role portrayal sensitivity: How easy is it to raise `feminist...
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- Journal of Current Issues & Research in Advertising (CTC Press), 1999, v. 21, n. 2, p. 77, doi. 10.1080/10641734.1999.10505096
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- Article
Contemporary Female Perspectives of Female Role Portrayals in Advertising.
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- Journal of Current Issues & Research in Advertising (CTC Press), 1996, v. 18, n. 1, p. 81, doi. 10.1080/10641734.1996.10505042
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- Article
Sexually Objectified Female Images in Pakistani Electronic Media Advertisements: An Application of CDA.
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- Discourse (2521-5337), 2019, v. 5, n. 2, p. 197
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- Article
Metaphors and Dehumanization Ideology: A critical analysis of the multimodal representation of women in advertising.
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- Chinese Semiotic Studies, 2019, v. 15, n. 3, p. 349, doi. 10.1515/css-2019-0021
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- Article
FEMINISM AND ADVERTISING IN TRADITIONAL AND NONTRADITIONAL WOMEN'S MAGAZINES 1950s-1980s.
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- Journalism Quarterly, 1993, v. 70, n. 2, p. 247, doi. 10.1177/107769909307000202
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- Article
Female Roles in Radio Advertising.
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- Journalism Quarterly, 1987, v. 64, n. 1, p. 145, doi. 10.1177/107769908706400120
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- Article
From "True Woman" to "New Woman.".
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- Journalism History, 2012, v. 37, n. 4, p. 207, doi. 10.1080/00947679.2012.12062861
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- Article
Ad Women: How They Impact What We Need, Want, and Buy.
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- 2009
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- Book Review
Towards a New Paradigm in the Ethics of Women's Advertising.
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- Journal of Business Ethics, 2001, v. 33, n. 4, p. 323, doi. 10.1023/A:1011862332426
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- Article
Ethics of Business Students: Some Marketing Perspectives.
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- Journal of Business Ethics, 1995, v. 14, n. 7, p. 571, doi. 10.1007/BF00871985
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- Article
Portrayal of Women in Indian TV Advertisements: A Study of Audience Perception.
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- IUP Journal of Marketing Management, 2016, v. 15, n. 3, p. 57
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- Article
Book Review: Australian Women in Advertising in the Twentieth Century.
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- 2019
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- Publication type:
- Book Review
Consuming the other: the fetish of the western woman in Chinese advertising and popular culture.
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- Postcolonial Studies, 1999, v. 2, n. 3, p. 377, doi. 10.1080/13688799989661
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- Article
Consuming Orientalism: Images of Asian/American Women in Multicultural Advertising.
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- Qualitative Sociology, 2005, v. 28, n. 1, p. 67, doi. 10.1007/s11133-005-2631-1
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- Article
The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000.
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- Scandinavian Journal of Psychology, 2010, v. 51, n. 3, p. 216, doi. 10.1111/j.1467-9450.2009.00772.x
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- Article
RESIDUE.
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- TCE: The Chemical Engineer, 2013, n. 868, p. 64
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- Article
MEDELLÍN EN VALLAS. "EL PROYECTO DELGADEZ ES UN PROYECTO ECONÓMICO.".
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- Revista de Estudios de Género, La Ventana, 2008, v. 3, n. 27, p. 252
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- Article
The "Cosmetic Feminism" of L'Oréal Paris. A Study of the Representation of Mature Women from the Perspective of Femvertising.
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- Women's Studies, 2024, v. 53, n. 4, p. 468, doi. 10.1080/00497878.2023.2292135
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- Article
Australian Women in Advertising in the Twentieth Century.
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- 2017
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- Book Review
Sexism and the Media.
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- Social Alternatives, 1978, v. 1, n. 3, p. 21
- Publication type:
- Article
A COMMUNITY IN THE CLOUDS.
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- Journal of Women's History, 2013, v. 25, n. 1, p. 62, doi. 10.1353/jowh.2013.0002
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- Article
Including Women: Strategies of Mobilization Within the Hindu Nationalist Movement.
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- India Review, 2009, v. 8, n. 4, p. 385, doi. 10.1080/14736480903324982
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- Article
Writings Of Ismat Chughtai: A Document Analysis Through Symbolic Interaction Paradigm.
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- Pakistan Journal of Gender Studies, 2016, v. 12, p. 141, doi. 10.46568/pjgs.v12i1.205
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- Article
ONSLAUGHT: COMMERCIAL SPEECH AND GENDER INEQUALITY.
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- Case Western Reserve Law Review, 2009, v. 60, n. 1, p. 47
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- Article
Do Males Endorse Thin Ideal for Women When the Price is High?
- Published in:
- 2011
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- Abstract
Female Role Portrayals in Print Advertising: Talking with Women About Their Perceptions and Their Preferences.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 753
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- Article
AVOIDING SEX ROLE STEREOTYPES IN ADVERTISING: WHAT QUESTIONS SHOULD WE ASK?
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- Advances in Consumer Research, 1984, v. 11, n. 1, p. 88
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- Publication type:
- Article
A COMPARISON OF ADVERTISEMENT EFFECTS: SEXY FEMALE COMMUNICATOR vs NON-SEXY FEMALE COMMUNICATOR.
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- Advances in Consumer Research, 1980, v. 7, n. 1, p. 359
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- Publication type:
- Article
HOW SHOULD WOMEN BE PORTRAYED IN ADVERTISEMENTS?-- A CALL FOR RESEARCH.
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- Advances in Consumer Research, 1979, v. 6, n. 1, p. 66
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- Publication type:
- Article
USE OF WOMEN IN ADVERTISEMENTS AND THE ISSUE OF SOCIAL RESPONSIBILITY.
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- Global Media Journal: Indian Edition, 2011, p. 1
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- Publication type:
- Article
Australian Women in Advertising in the Twentieth Century.
- Published in:
- 2018
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- Publication type:
- Book Review
Provocateur (Book).
- Published in:
- 2001
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- Publication type:
- Book Review
Contradiction Sells: Feminine Complexity and Gender Identity Dissonance in Magazine Advertising.
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- Journal of Communication Inquiry, 2012, v. 36, n. 1, p. 62, doi. 10.1177/0196859911429195
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- Publication type:
- Article