Works about WIT & humor in advertising

Results: 94

The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages.

Published in:: Psychology & Marketing, 2022, v. 39, n. 5, p. 962, doi. 10.1002/mar.21634
Publication type:: Article

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 448, doi. 10.1002/mar.20999

By:

Stathopoulou, Anastasia;
Borel, Laurence;
Christodoulides, George;
West, Douglas

Publication type:

Article

Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor.

Published in:

Psychology & Marketing, 2009, v. 26, n. 9, p. 779, doi. 10.1002/mar.20299

By:

Galloway, Graeme

Publication type:

Article

Humor and ad memorability: On the contributions of humor expectancy, relevancy, and need for humor.

Published in:

Psychology & Marketing, 2007, v. 24, n. 6, p. 497, doi. 10.1002/mar.20170

By:

Kellaris, James J.;
Cline, Thomas W.

Publication type:

Article

Using humorous programs as a vehicle for humorous commercials.

Published in:

Journal of Communication, 1997, v. 47, n. 1, p. 20, doi. 10.1111/j.1460-2466.1997.tb02691.x

By:

Perry, Stephen D.;
Jenzowsky, Stefan A.

Publication type:

Article

Laughing to Keep From Crying: Humor and Aggression in Television Commercial Content.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 615, doi. 10.1207/s15506878jobem5004_3

By:

Scharrer, Erica;
Bergstrom, Andrea;
Paradise, Angela;
Ren, Qianqing

Publication type:

Article

An Exploration of Voter Responses to Political Advertisements.

Published in:

Journal of Advertising, 1989, v. 18, n. 4, p. 14, doi. 10.1080/00913367.1989.10673163

By:

Hill, Ronald Paul

Publication type:

Article

Humor in U.S. versus U.K. TV Commercials: A Comparison.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 39, doi. 10.1080/00913367.1989.10673150

By:

Weinberger, Marc G.;
Spotts, Harlan E.

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS REEXAMINED.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 66, doi. 10.1080/00913367.1987.10673063

By:

Zinkhan, George M.;
Gelb, Betsy D.

Publication type:

Article

COMMENT ON "HUMOR AND ADVERTISING EFFECTIVENESS AFTER REPEATED EXPOSURES TO A RADIO COMMERCIAL"

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 63, doi. 10.1080/00913367.1987.10673062

By:

Nelson, James E.

Publication type:

Article

THE EFFECT OF REPETITION ON HUMOR IN A RADIO ADVERTISING STUDY.

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 13, doi. 10.1080/00913367.1985.10672966

By:

Gelb, Betsy D.;
Zinkhan, George M.

Publication type:

Article

EFFECTS OF HUMOR IN RADIO ADVERTISING EXPERIMENT.

Published in:

Journal of Advertising, 1985, v. 14, n. 2, p. 33, doi. 10.1080/00913367.1985.10672944

By:

Duncan, Calvin P.;
Nelson, James E.

Publication type:

Article

ATTITUDE-TOWARD-THE-AD: LINKS TO HUMOR AND TO ADVERTISING EFFECTIVENESS.

Published in:

Journal of Advertising, 1983, v. 12, n. 2, p. 34, doi. 10.1080/00913367.1983.10672838

By:

Gelb, Betsy D.;
Pickett, Charles M.

Publication type:

Article

THE EFFECTS OF HUMOR ON ATTENTION IN MAGAZINE ADVERTISING.

Published in:

Journal of Advertising, 1982, v. 11, n. 3, p. 8, doi. 10.1080/00913367.1982.10672806

By:

Madden, Thomas J.;
Weinberger, Marc G.

Publication type:

Article

A COMPARISON OF THE PERSUASIVE EFFECTS OF MILD HUMOR AND MILD FEAR APPEALS.

Published in:

Journal of Advertising, 1981, v. 10, n. 4, p. 29, doi. 10.1080/00913367.1981.10672782

By:

Brooker, George

Publication type:

Article

THE IMPACT OF PROGRAM ENVIRONMENT ON RECALL OF HUMOROUS TELEVISION COMMERCIALS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 17, doi. 10.1080/00913367.1979.10717971

By:

Murphy, John H.;
Cunningham, Isabella C.M.;
Wilcox, Gary B.

Publication type:

Article

Humor in Television Advertising.

Published in:

Journal of Advertising, 1975, v. 4, n. 3, p. 31, doi. 10.1080/00913367.1975.10672594

By:

Kelly, J. Patrick;
Solomon, Paul J.

Publication type:

Article

Gender differences in arousal priming effects on humor advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 3, p. 383, doi. 10.1080/02650487.2018.1500243

By:

Yoon, Hye Jin;
Lee, Yoon-Joo

Publication type:

Article

Explaining the use and effects of humour in advertising: an evolutionary perspective.

Published in:

International Journal of Advertising, 2018, v. 37, n. 4, p. 526, doi. 10.1080/02650487.2017.1335074

By:

Eisend, Martin

Publication type:

Article

Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor.

Published in:

International Journal of Advertising, 2017, v. 36, n. 1, p. 190, doi. 10.1080/02650487.2016.1168907

By:

Rößner, Anna;
Kämmerer, Maren;
Eisend, Martin

Publication type:

Article

Some Interesting Findings about Super Bowl Advertising.

Published in:

2016

By:

Taylor, Charles R.

Publication type:

Editorial

Congruency of humour and cultural values in print ads.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 681, doi. 10.2501/IJA-33-4-681-705

By:

Laroche, Michel;
Nepomuceno, Marcelo Vinhal;
Richard, Marie-Odile

Publication type:

Article

Humour effect on memory and attitude: moderating role of product involvement.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 117, doi. 10.1080/02650487.2003.11072842

By:

Hwiman Chung;
Xinshu Zhai

Publication type:

Article

The use of humour in television advertising: revisiting the US-UK comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 521, doi. 10.1080/02650487.2001.11104909

By:

Toncar, Mark F.

Publication type:

Article

Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements.

Published in:

Communication Monographs, 2015, v. 82, n. 1, p. 134, doi. 10.1080/03637751.2014.976236

By:

Sparks, Johnny V.;
Lang, Annie

Publication type:

Article

A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion.

Published in:

Health Communication, 2020, v. 35, n. 14, p. 1821, doi. 10.1080/10410236.2019.1663587

By:

Hendriks, Hanneke;
Strick, Madelijn

Publication type:

Article

Best–worst scaling: A new method for advertisement evaluation.

Published in:

Journal of Marketing Communications, 2015, v. 21, n. 6, p. 425, doi. 10.1080/13527266.2013.828769

By:

Massey, Graham R.;
Wang, Paul Z.;
Waller, David S.;
Lanasier, Evi V.

Publication type:

Article

Advertising and Audience Offense: The Role of Intentional Humor.

Published in:

Journal of Marketing Communications, 2008, v. 14, n. 1, p. 1, doi. 10.1080/13527260701467760

By:

Beard, FredK.

Publication type:

Article

Effects of programme context on memory of humorous television commercials.

Published in:

Applied Cognitive Psychology, 1998, v. 12, n. 6, p. 555, doi. 10.1002/(SICI)1099-0720(1998120)12:6<555::AID-ACP537>3.0.CO;2-X

By:

Furnham, Adrian;
Gunter, Barrie;
Walsh, Deidre

Publication type:

Article

Global and Cultural Characteristics of Humor in Advertising: The Case of Japan.

Published in:

Journal of Global Marketing, 1995, v. 9, n. 1/2, p. 121

By:

Alden, Dana L.;
Martin, Drew

Publication type:

Article

The Joint Impact of Humor and Argument Strength in a Print Advertising Context: A Case for Weaker Arguments.

Published in:

Psychology & Marketing, 1999, v. 16, n. 1, p. 69, doi. 10.1002/(SICI)1520-6793(199901)16:1<69::AID-MAR5>3.0.CO;2-9

By:

Cline, Thomas W.;
Kellaris, James J.

Publication type:

Article

The Effect of Humor in Advertising: An Individual-Difference Perspective.

Published in:

Psychology & Marketing, 1996, v. 13, n. 6, p. 531, doi. 10.1002/(SICI)1520-6793(199609)13:6<531::AID-MAR1>3.0.CO;2-9

By:

Zhang, Yong

Publication type:

Article

Fact-Checking Effectiveness as a Function of Format and Tone: Evaluating FactCheck.org and FlackCheck.org.

Published in:

Journalism & Mass Communication Quarterly, 2018, v. 95, n. 1, p. 49, doi. 10.1177/1077699017710453

By:

Young, Dannagal G.;
Jamieson, Kathleen Hall;
Poulsen, Shannon;
Goldring, Abigail

Publication type:

Article

Show and Tell: Making Humour with a Naked Man.

Published in:

Continuum: Journal of Media & Cultural Studies, 2006, v. 20, n. 3, p. 363, doi. 10.1080/10304310600814292

By:

Lloyd, Mike

Publication type:

Article

Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?

Published in:

Journal of Marketing Theory & Practice, 2012, v. 20, n. 4, p. 407, doi. 10.2753/MTP1069-6679200404

By:

Sabri, Ouidade

Publication type:

Article

Humor and Comparatives in Ads for High- and Low-Involvement Products.

Published in:

Journalism Quarterly, 1989, v. 66, n. 3, p. 653, doi. 10.1177/107769908906600318

By:

Wu, Bob T.W.;
Crocker, Kenneth E.;
Rogers, Martha

Publication type:

Article

Humorous Advertising In the Post, 1920-1939.

Published in:

Journalism Quarterly, 1984, v. 61, n. 2, p. 436, doi. 10.1177/107769908406100232

By:

Wilcox, Gary B.;
Moriarty, Sandra E.

Publication type:

Article

Early Humor in Advertising.

Published in:: Journalism Quarterly, 1976, v. 53, n. 2, p. 251
Publication type:: Article

A meta-analysis of humor in advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 191, doi. 10.1007/s11747-008-0096-y

By:

Eisend, Martin

Publication type:

Article

Humor in Advertising: A Behavioral Perspective.

Published in:

Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 285, doi. 10.1007/BF02729680

By:

Duncan, Calvin P.

Publication type:

Article

Humor Effects in Shame-Inducing Health Issue Advertising: The Moderating Effects of Fear of Negative Evaluation.

Published in:

Journal of Advertising, 2015, v. 44, n. 2, p. 126, doi. 10.1080/00913367.2015.1018463

By:

Yoon, Hye Jin

Publication type:

Article

When New Commercials Do Not Meet Expectations.

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 359, doi. 10.1080/00913367.2013.878887

By:

Chang, Chingching

Publication type:

Article

Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness.

Published in:

Journal of Advertising, 2014, v. 43, n. 3, p. 256, doi. 10.1080/00913367.2013.857621

By:

Eisend, Martin;
Plagemann, Julia;
Sollwedel, Julia

Publication type:

Article

The Impact of Violent Humor on Advertising Success: A Gender Perspective.

Published in:

Journal of Advertising, 2013, v. 42, n. 4, p. 308, doi. 10.1080/00913367.2013.795121

By:

Swani, Kunal;
Weinberger, MarcG.;
Gulas, CharlesS.

Publication type:

Article

Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement.

Published in:

Journal of Advertising, 2013, v. 42, n. 1, p. 30, doi. 10.1080/00913367.2012.749082

By:

Yoon, HyeJin;
Tinkham, SpencerF.

Publication type:

Article

The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials.

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 123, doi. 10.2753/JOA0091-3367400408

By:

Blackford, Benjamin J.;
Gentry, James;
Harrison, Robert L.;
Carlson, Les

Publication type:

Article

IT'S JUST A JOKE.

Published in:

Journal of Advertising, 2010, v. 39, n. 4, p. 109, doi. 10.2753/JOA0091-3367390408

By:

Gulas, Charles S.;
McKeage, Kim K.;
Weinberger, Marc G.

Publication type:

Article

THE IMPACT OF COMEDIC VIOLENCE ON VIRAL ADVERTISING EFFECTIVENESS.

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 49, doi. 10.2753/JOA0091-3367390104

By:

Brown, Mark R.;
Bhadury, Roop K.;
Pope, Nigel K. Ll.

Publication type:

Article

WHAT'S FUNNY AND WHAT'S NOT.

Published in:

Journal of Advertising, 2008, v. 37, n. 2, p. 71, doi. 10.2753/JOA0091-3367370206

By:

Yih Hwai Lee;
Lim, Elison Ai Ching

Publication type:

Article

THE USE OF HUMOR TO MASK DECEPTIVE ADVERTISING.

Published in:

Journal of Advertising, 2007, v. 36, n. 2, p. 75, doi. 10.2753/JOA0091-3367360205

By:

Shabbir, Haseeb;
Thwaites, Des

Publication type:

Article