Works matching DE "WIT %26 humor in advertising"

Results: 94

Intertextuality and failed taboo humour in advertising.

Published in:

European Journal of Humour Research, 2020, v. 8, n. 3, p. 99, doi. 10.7592/EJHR2020.8.3.Dore

By:

Dore, Margherita

Publication type:

Article

Fact-Checking Effectiveness as a Function of Format and Tone: Evaluating FactCheck.org and FlackCheck.org.

Published in:

Journalism & Mass Communication Quarterly, 2018, v. 95, n. 1, p. 49, doi. 10.1177/1077699017710453

By:

Young, Dannagal G.;
Jamieson, Kathleen Hall;
Poulsen, Shannon;
Goldring, Abigail

Publication type:

Article

A meta-analysis of humor in advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 191, doi. 10.1007/s11747-008-0096-y

By:

Eisend, Martin

Publication type:

Article

Humor in Advertising: A Behavioral Perspective.

Published in:

Journal of the Academy of Marketing Science, 1979, v. 7, n. 4, p. 285, doi. 10.1007/BF02729680

By:

Duncan, Calvin P.

Publication type:

Article

Gender differences in arousal priming effects on humor advertising.

Published in:

International Journal of Advertising, 2019, v. 38, n. 3, p. 383, doi. 10.1080/02650487.2018.1500243

By:

Yoon, Hye Jin;
Lee, Yoon-Joo

Publication type:

Article

Explaining the use and effects of humour in advertising: an evolutionary perspective.

Published in:

International Journal of Advertising, 2018, v. 37, n. 4, p. 526, doi. 10.1080/02650487.2017.1335074

By:

Eisend, Martin

Publication type:

Article

Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor.

Published in:

International Journal of Advertising, 2017, v. 36, n. 1, p. 190, doi. 10.1080/02650487.2016.1168907

By:

Rößner, Anna;
Kämmerer, Maren;
Eisend, Martin

Publication type:

Article

Some Interesting Findings about Super Bowl Advertising.

Published in:

2016

By:

Taylor, Charles R.

Publication type:

Editorial

Congruency of humour and cultural values in print ads.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 681, doi. 10.2501/IJA-33-4-681-705

By:

Laroche, Michel;
Nepomuceno, Marcelo Vinhal;
Richard, Marie-Odile

Publication type:

Article

Humour effect on memory and attitude: moderating role of product involvement.

Published in:

International Journal of Advertising, 2003, v. 22, n. 1, p. 117, doi. 10.1080/02650487.2003.11072842

By:

Hwiman Chung;
Xinshu Zhai

Publication type:

Article

The use of humour in television advertising: revisiting the US-UK comparison.

Published in:

International Journal of Advertising, 2001, v. 20, n. 4, p. 521, doi. 10.1080/02650487.2001.11104909

By:

Toncar, Mark F.

Publication type:

Article

Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements.

Published in:

Communication Monographs, 2015, v. 82, n. 1, p. 134, doi. 10.1080/03637751.2014.976236

By:

Sparks, Johnny V.;
Lang, Annie

Publication type:

Article

Six Trends in Advertising: Analysis of Successful TV Commercials.

Published in:

SERI Quarterly, 2009, v. 2, n. 3, p. 103

By:

Lee Dong-Hun

Publication type:

Article

HUMOR APPEAL IN ADVERTISING: HOW TO USE IT EFFECTIVELY.

Published in:

Economics & Management, 2012, v. 17, n. 3, p. 1115, doi. 10.5755/j01.em.17.3.2132

By:

Sliburytė, Laimona;
Klimavičius, Mindaugas

Publication type:

Article

Humour in the graphic advertising of Spain's General Directorate of Traffic (1960-2009).

Published in:

Revista Latina de Comunicación Social, 2015, n. 70, p. 765, doi. 10.4185/RLCS-2015-1070en

By:

Nicolás Ojeda, M. A.;
Martínez Pastor, E.;
Gaona Pisonero, C.

Publication type:

Article

The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages.

Published in:: Psychology & Marketing, 2022, v. 39, n. 5, p. 962, doi. 10.1002/mar.21634
Publication type:: Article

Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?

Published in:

Psychology & Marketing, 2017, v. 34, n. 4, p. 448, doi. 10.1002/mar.20999

By:

Stathopoulou, Anastasia;
Borel, Laurence;
Christodoulides, George;
West, Douglas

Publication type:

Article

Humor in Television Advertising: A Moment-to-Moment Analysis.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 592, doi. 10.1086/425094

By:

Woltman Elpers, Josephine L. C. M.;
Mukherjee, Ashesh;
Hoyer, Wayne D.

Publication type:

Article

The Perils of N = 1.

Published in:

Journal of Consumer Research, 2001, v. 28, n. 3, p. 494, doi. 10.1086/323737

By:

Wells, William D.

Publication type:

Article

Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor.

Published in:

Journal of Consumer Research, 1999, v. 26, n. 2, p. 156, doi. 10.1086/209557

By:

Lee, Yih Hwai;
Mason, Charlotte

Publication type:

Article

Consumer Response to Humor in Advertising: A Series of Field Studies Using Behavioral Observation.

Published in:

Journal of Consumer Research, 1990, v. 16, n. 4, p. 498, doi. 10.1086/209235

By:

Scott, Cliff;
Klein, David M.;
Bryant, Jennings

Publication type:

Article

GAZETE REKLÂMLARINDA MİZAH: TÜRK MİZAH REKLÂMLARINA İLİŞKİN TARİHSEL BİR ANALİZ.

Published in:

Journal of International Social Research, 2010, v. 3, n. 12, p. 164

By:

FIRLAR, F. Belma;
ÇELİK, Murat

Publication type:

Article

Using Humor in Advertising: When Does it Work?

Published in:

Southern Business Review, 2012, v. 37, n. 2, p. 27

By:

Riecken, Glen;
Hensel, Kyle

Publication type:

Article

Using humorous programs as a vehicle for humorous commercials.

Published in:

Journal of Communication, 1997, v. 47, n. 1, p. 20, doi. 10.1111/j.1460-2466.1997.tb02691.x

By:

Perry, Stephen D.;
Jenzowsky, Stefan A.

Publication type:

Article

Using Humor in Conjunction with Negative Consequences in Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 2, p. 25, doi. 10.1080/10641734.2009.10505264

By:

Voss, Kevin E.

Publication type:

Article

Humour in advertising: An associative processing model.

Published in:

European Review of Social Psychology, 2013, v. 24, n. 1, p. 32, doi. 10.1080/10463283.2013.822215

By:

Strick, Madelijn;
Holland, Rob W.;
van Baaren, Rick B.;
Knippenberg, Ad van;
Dijksterhuis, Ap

Publication type:

Article

Laughing to Keep From Crying: Humor and Aggression in Television Commercial Content.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 615, doi. 10.1207/s15506878jobem5004_3

By:

Scharrer, Erica;
Bergstrom, Andrea;
Paradise, Angela;
Ren, Qianqing

Publication type:

Article

Humor Effects in Shame-Inducing Health Issue Advertising: The Moderating Effects of Fear of Negative Evaluation.

Published in:

Journal of Advertising, 2015, v. 44, n. 2, p. 126, doi. 10.1080/00913367.2015.1018463

By:

Yoon, Hye Jin

Publication type:

Article

When New Commercials Do Not Meet Expectations.

Published in:

Journal of Advertising, 2014, v. 43, n. 4, p. 359, doi. 10.1080/00913367.2013.878887

By:

Chang, Chingching

Publication type:

Article

Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness.

Published in:

Journal of Advertising, 2014, v. 43, n. 3, p. 256, doi. 10.1080/00913367.2013.857621

By:

Eisend, Martin;
Plagemann, Julia;
Sollwedel, Julia

Publication type:

Article

The Impact of Violent Humor on Advertising Success: A Gender Perspective.

Published in:

Journal of Advertising, 2013, v. 42, n. 4, p. 308, doi. 10.1080/00913367.2013.795121

By:

Swani, Kunal;
Weinberger, MarcG.;
Gulas, CharlesS.

Publication type:

Article

Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement.

Published in:

Journal of Advertising, 2013, v. 42, n. 1, p. 30, doi. 10.1080/00913367.2012.749082

By:

Yoon, HyeJin;
Tinkham, SpencerF.

Publication type:

Article

The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials.

Published in:

Journal of Advertising, 2011, v. 40, n. 4, p. 123, doi. 10.2753/JOA0091-3367400408

By:

Blackford, Benjamin J.;
Gentry, James;
Harrison, Robert L.;
Carlson, Les

Publication type:

Article

IT'S JUST A JOKE.

Published in:

Journal of Advertising, 2010, v. 39, n. 4, p. 109, doi. 10.2753/JOA0091-3367390408

By:

Gulas, Charles S.;
McKeage, Kim K.;
Weinberger, Marc G.

Publication type:

Article

THE IMPACT OF COMEDIC VIOLENCE ON VIRAL ADVERTISING EFFECTIVENESS.

Published in:

Journal of Advertising, 2010, v. 39, n. 1, p. 49, doi. 10.2753/JOA0091-3367390104

By:

Brown, Mark R.;
Bhadury, Roop K.;
Pope, Nigel K. Ll.

Publication type:

Article

WHAT'S FUNNY AND WHAT'S NOT.

Published in:

Journal of Advertising, 2008, v. 37, n. 2, p. 71, doi. 10.2753/JOA0091-3367370206

By:

Yih Hwai Lee;
Lim, Elison Ai Ching

Publication type:

Article

THE USE OF HUMOR TO MASK DECEPTIVE ADVERTISING.

Published in:

Journal of Advertising, 2007, v. 36, n. 2, p. 75, doi. 10.2753/JOA0091-3367360205

By:

Shabbir, Haseeb;
Thwaites, Des

Publication type:

Article

RESPONSES TO HUMOROUS ADS.

Published in:

Journal of Advertising, 2006, v. 35, n. 4, p. 113, doi. 10.2753/JOA0091-3367350408

By:

Yong Zhang;
Zinkhan, George M.

Publication type:

Article

WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?

Published in:

Journal of Advertising, 2003, v. 32, n. 3, p. 31, doi. 10.1080/00913367.2003.10639134

By:

Cline, Thomas W.;
Altsech, Moses B.;
Kellaris, James J.

Publication type:

Article

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 2, p. 1, doi. 10.1080/00913367.2000.10673605

By:

Alden, Dana L.;
Mukherjee, Ashesh;
Hoyer, Wayne D.

Publication type:

Article

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach.

Published in:

Journal of Advertising, 1997, v. 26, n. 3, p. 17, doi. 10.1080/00913367.1997.10673526

By:

Spotts, Harlan E.;
Weinberger, Marc G.;
Parsons, Amy L.

Publication type:

Article

Responses to Humorous Advertising: The Moderating Effect of Need for Cognition.

Published in:

Journal of Advertising, 1996, v. 25, n. 1, p. 15, doi. 10.1080/00913367.1996.10673493

By:

Zhang, Yong

Publication type:

Article

How French Advertising Professionals Develop Creative Strategy.

Published in:

Journal of Advertising, 1996, v. 25, n. 1, p. 1, doi. 10.1080/00913367.1996.10673492

By:

Taylor, Ronald B.;
Hoy, Mariea Grubbs;
Haley, Eric

Publication type:

Article

From the Editor: THE USE OF PARODY IN ADVERTISING.

Published in:

1994

By:

Zinkhan, George M.;
Johnson, Madeline

Publication type:

Editorial

An Examination of Cognitive Factors Related to Humorousness in Television Advertising.

Published in:

Journal of Advertising, 1993, v. 22, n. 2, p. 29, doi. 10.1080/00913367.1993.10673401

By:

Alden, Dana L.;
Hoyer, Wayne D.

Publication type:

Article

The Impact of Humor in Advertising: A Review.

Published in:

Journal of Advertising, 1992, v. 21, n. 4, p. 35, doi. 10.1080/00913367.1992.10673384

By:

Weinberger, Marc G.;
Gulas, Charles S.

Publication type:

Article

A Comparison of Print Advertisements from the United States and France.

Published in:

Journal of Advertising, 1992, v. 21, n. 4, p. 73, doi. 10.1080/00913367.1992.10673387

By:

Biswas, Abhijit;
Olsen, Janeen;
Carlet, Valerie

Publication type:

Article

Humor in U.S. versus U.K. TV Commercials: A Comparison.

Published in:

Journal of Advertising, 1989, v. 18, n. 2, p. 39, doi. 10.1080/00913367.1989.10673150

By:

Weinberger, Marc G.;
Spotts, Harlan E.

Publication type:

Article

An Exploration of Voter Responses to Political Advertisements.

Published in:

Journal of Advertising, 1989, v. 18, n. 4, p. 14, doi. 10.1080/00913367.1989.10673163

By:

Hill, Ronald Paul

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS REEXAMINED.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 66, doi. 10.1080/00913367.1987.10673063

By:

Zinkhan, George M.;
Gelb, Betsy D.

Publication type:

Article