Works matching DE "VISUAL perception in advertising"
Results: 17
Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
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- Journal of Advertising, 1996, v. 25, n. 3, p. 13, doi. 10.1080/00913367.1996.10673504
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- Article
Increasing Brand Name Recall in Print Advertising Among Asian Consumers.
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- Journal of Advertising, 1996, v. 25, n. 2, p. 65, doi. 10.1080/00913367.1996.10673500
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- Article
Using representational and abstract imagery to create regulatory fit effects.
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- Psychology & Marketing, 2023, v. 40, n. 3, p. 579, doi. 10.1002/mar.21736
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- Article
A Comparative Study of Celebrity& Non- Celebrity Endorsed Social Advertisements in India.
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- Global Media Journal: Pakistan Edition, 2016, v. 9, n. 2, p. 1
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- Article
The Role of Psychological Meaning In Advertising.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 1, p. 31, doi. 10.1080/00913367.1988.10673101
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- Article
Nature imagery in advertising.
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- International Journal of Advertising, 2013, v. 32, n. 2, p. 183, doi. 10.2501/IJA-32-2-183-210
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- Article
Online advertising and congruency effects.
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- International Journal of Advertising, 2012, v. 31, n. 3, p. 579, doi. 10.2501/IJA-31-3-579-604
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- Article
What You See Is What You Get: Drawing Inferences From Campaign Imagery.
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- Political Communication, 2012, v. 29, n. 4, p. 367, doi. 10.1080/10584609.2012.722174
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- Article
Vaizdiniai reklamos elementai: pragmatinis tyrimas.
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- Man & the Word / Zmogus ir zodis, 2009, v. 11, n. 1, p. 35
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- Article
EFFECT OF VISUAL CUES ON STATIC ADVERTISEMENT VIEWING PATTERNS.
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- Economic Science for Rural Development Conference Proceedings, 2018, n. 48, p. 380, doi. 10.22616/ESRD.2018.108
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- Article
An Exploratory Study of the Otaku Adolescent Consumer.
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- Psychology & Marketing, 2012, v. 29, n. 10, p. 712, doi. 10.1002/mar.20558
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- Article
The Right Angle: Visual Portrayal of Products Affects Observers' Impressions of Owners.
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- Psychology & Marketing, 2012, v. 29, n. 10, p. 705, doi. 10.1002/mar.20557
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- Article
ADWORDS, IMÁGENES Y CEGUERA A LOS BANNERS. UN ESTUDIO CON EYE TRACKING.
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- El Profesional de la Información, 2014, v. 23, n. 3, p. 279, doi. 10.3145/epi.2014.may.08
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- Article
Thumbnails as online product displays: How consumers process them.
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- Journal of Interactive Marketing, 2007, v. 21, n. 1, p. 36, doi. 10.1002/dir.20073
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- Article
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?
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- Journal of Marketing Research (JMR), 1999, v. 36, n. 3, p. 313, doi. 10.2307/3152079
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- Article
The Influence of Nonattended Material on the Processing of Advertising Claims.
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- Journal of Marketing Research (JMR), 1990, v. 27, n. 3, p. 263, doi. 10.2307/3172585
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- Article
The Package Appearance in Choice.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 653
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- Article