Works matching DE "VIRAL marketing"

Results: 337

Adoption epidemics and viral marketing.

Published in:

Theoretical Economics, 2025, v. 20, n. 2, p. 453, doi. 10.3982/TE5886

By:

McAdams, David;
Song, Yangbo

Publication type:

Article

From Emotion to Virality: The Use of Social Media in the Populism of Chega and VOX.

Published in:

Social Sciences (2076-0760), 2025, v. 14, n. 5, p. 255, doi. 10.3390/socsci14050255

By:

Domínguez-García, Ricardo;
Baptista, João Pedro;
Pérez-Curiel, Concha;
Fonseca, Daniela Esperança Monteiro da

Publication type:

Article

Customer Satisfaction in the Context of the Use of Viral Marketing in Social Media.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2014, v. 22, n. 4, p. 953

By:

Norazah, M. S.

Publication type:

Article

Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.

Published in:

Journal of Computer-Mediated Communication, 2008, v. 13, n. 4, p. 959, doi. 10.1111/j.1083-6101.2008.00426.x

By:

Golan, Guy J.;
Zaidner, Lior

Publication type:

Article

Ranking by inspiration: a network science approach.

Published in:

Machine Learning, 2020, v. 109, n. 6, p. 1205, doi. 10.1007/s10994-019-05828-9

By:

Bioglio, Livio;
Rho, Valentina;
Pensa, Ruggero G.

Publication type:

Article

The rhetoric of managed contagion: Metaphor and agency in the discourse of viral marketing.

Published in:

Marketing Theory, 2014, v. 14, n. 1, p. 3, doi. 10.1177/1470593113506433

By:

Miles, Chris

Publication type:

Article

VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.

Published in:

Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146

By:

Wibisana Sudarta, Ida Bagus;
Mahyuni, Luh Putu

Publication type:

Article

THE SECRET TO VIRAL SUCCESS.

Published in:

Marketing Research, 2012, v. 24, n. 4, p. 10

By:

McNeal, Marguerite

Publication type:

Article

قياس اثر التسويق الفيروسي على أبعاد الصورة الذهنية : دراسة حالة مؤسسة موبيليس - الجزائر (2023-2024).

Published in:

Economic & Managerial Researshes, 2024, v. 18, n. 2, p. 96

By:

سيساني ميدون;
خوجة بوعيدلي;
حديدي عابد

Publication type:

Article

Applying Heuristic-Based Greedy Approaches for Influence Maximization-Cost Minimization in Social Networks.

Published in:

Journal of Computing & Security, 2024, v. 11, n. 1, p. 29, doi. 10.22108/JCS.2024.139787.1136

By:

Jalali, Mozhdeh;
Hosseini-Pozveh, Maryam;
Fatemi, Afsaneh

Publication type:

Article

More Than Virality: Online Sharing of Controversial News With Activated Audience.

Published in:

Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 118, doi. 10.1177/1077699019836950

By:

Kim, Eun-mee;
Ihm, Jennifer

Publication type:

Article

Post Shared, Vote Shared: Investigating the Link Between Facebook Performance and Electoral Success During the Hungarian General Election Campaign of 2014.

Published in:

Journalism & Mass Communication Quarterly, 2018, v. 95, n. 2, p. 363, doi. 10.1177/1077699018763309

By:

Bene, Marton

Publication type:

Article

To share or not to share: the role of content and emotion in viral marketing.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 160, doi. 10.1002/pa.1471

By:

Botha, Elsamari;
Reyneke, Mignon

Publication type:

Article

Bittersweet! Understanding and Managing Electronic Word of Mouth.

Published in:

Journal of Public Affairs (14723891), 2013, v. 13, n. 2, p. 146, doi. 10.1002/pa.1470

By:

Kietzmann, Jan;
Canhoto, Ana

Publication type:

Article

Virality in social media: the SPIN Framework.

Published in:

Journal of Public Affairs (14723891), 2012, v. 12, n. 2, p. 162, doi. 10.1002/pa.1418

By:

Mills, Adam J.

Publication type:

Article

The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos.

Published in:

Comunicar, 2014, v. 22, n. 43, p. 199, doi. 10.3916/C43-2014-20

By:

DAFONTE-GÓMEZ, ALBERTO

Publication type:

Article

THE ATTITUDES TOWARD APPLICATION OF VIRAL MARKETING IN THE FOOD INDUSTRY IN SERBIA.

Published in:

Economics of Agriculture / Ekonomika Poljoprivrede, 2013, v. 60, n. 2, p. 389

By:

Sudarević, Tomislav;
Vlahović, Branislav;
Šurjanović, Ivan

Publication type:

Article

IMPLEMENTÁCIA ZISTENÍ O INTERAKCII UŽÍVATEĽA.

Published in:

Communication Today, 2010, v. 1, n. 1, p. 95

By:

Rajčáková, Eva

Publication type:

Article

Mediating postcolonial pregnancies in neoliberal times.

Published in:

Feminist Media Studies, 2019, v. 19, n. 5, p. 751, doi. 10.1080/14680777.2019.1630915

By:

Das, Madhurima;
Roy, Dibyadyuti

Publication type:

Article

Influential Article Review - Creative Promotional Strategy in the 21st Century.

Published in:

Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 78

By:

Mccormick, Kim;
Reese, Vera;
Bryan, Orville

Publication type:

Article

Cosmic Topologies of Imitation: From the Horror of Digital Autotoxicus to the Auto-Toxicity of the Social.

Published in:

Parallax, 2017, v. 23, n. 1, p. 61, doi. 10.1080/13534645.2016.1261662

By:

Sampson, Tony D.

Publication type:

Article

The Dynamic Evolution Mechanism of Heterogeneous OWOM—An Improved Viral Marketing Model.

Published in:

Information (2078-2489), 2020, v. 11, n. 3, p. 140, doi. 10.3390/info11030140

By:

Liao, Mengjie;
Qi, Lin;
Zhang, Jian

Publication type:

Article

Stopping the scroll: How Fulton Library grew from 1100 to 11K on Instagram.

Published in:

Public Services Quarterly, 2025, v. 21, n. 1, p. 45, doi. 10.1080/15228959.2024.2440377

By:

Tolman, Lauren

Publication type:

Article

Macht und Gegenmacht in der digitalen Transformation.

Published in:

Wirtschafts- und Sozialwissenschaftliches Institut Mitteilungen, 2024, v. 77, n. 1, p. 2, doi. 10.5771/0342-300X-2024-1-2

By:

KÄMPF, TOBIAS;
KLÖPPER, MIRIAM;
LÜCKING, STEFAN

Publication type:

Article

A dynamic discount pricing strategy for viral marketing.

Published in:

PLoS ONE, 2018, v. 13, n. 12, p. 1, doi. 10.1371/journal.pone.0208738

By:

Zhong, Xiang;
Zhao, Juan;
Yang, Lu-Xing;
Yang, Xiaofan;
Wu, Yingbo;
Tang, Yuan Yan

Publication type:

Article

MATI: An efficient algorithm for influence maximization in social networks.

Published in:

PLoS ONE, 2018, v. 13, n. 11, p. 1, doi. 10.1371/journal.pone.0206318

By:

Rossi, Maria-Evgenia G.;
Shi, Bowen;
Tziortziotis, Nikolaos;
Malliaros, Fragkiskos D.;
Giatsidis, Christos;
Vazirgiannis, Michalis

Publication type:

Article

The Disruptive Savannah Bananas - Adding A-Peel to Baseball.

Published in:

Business Case Journal, 2022, v. 29, n. 1, p. 18

By:

Brooks, Bradley W.;
Peters, Cara O.

Publication type:

Article

Security Issues in Online Social Networks.

Published in:

IEEE Internet Computing, 2011, v. 15, n. 4, p. 56, doi. 10.1109/MIC.2011.50

By:

Hongyu Gao;
Jun Hu;
Tuo Huang;
Jingnan Wang;
Yan Chen

Publication type:

Article

Customer Satisfaction and Word of Mouth.

Published in:

Journal of Service Research, 1998, v. 1, n. 1, p. 5, doi. 10.1177/109467059800100102

By:

Anderson, Eugene W.

Publication type:

Article

Reading between the Lines: Gender and Viral Marketing.

Published in:

2013

By:

VESEY, ALYXANDRA

Publication type:

Case Study

Three dimensions of COVID‐19 risk perceptions and their socioeconomic correlates in the United States: A social media analysis.

Published in:

Risk Analysis: An International Journal, 2023, v. 43, n. 6, p. 1174, doi. 10.1111/risa.13993

By:

Qiao, Shan;
Li, Zhenlong;
Liang, Chen;
Li, Xiaoming;
Rudisill, Caroline

Publication type:

Article

Popular Tag Recommendation by Neural Network in Social Media.

Published in:

Computational Intelligence & Neuroscience, 2023, p. 1, doi. 10.1155/2023/4300408

By:

Jafari Sadr, Mohammad;
Mirtaheri, Seyedeh Leili;
Greco, Sergio;
Borna, Keivan

Publication type:

Article

SPREAD THE WORD.

Published in:

Marketing Health Services, 2011, v. 31, n. 1, p. 22

By:

Gombeski, William;
Britt, Jason;
Wray, Tanya;
Taylor, Jan;
Adkins, Wanda;
Riggs, Karen

Publication type:

Article

Analyzing the Influence Spread in Geo-Social Networks.

Published in:

Special Education, 2022, v. 1, n. 43, p. 7000

By:

Babu, Sk Anjaneyulu;
Krishna, K. Jaya;
Malakondiah, Kumamitha;
Reddy, Manne Govardhan

Publication type:

Article

The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 16, doi. 10.1080/15252019.2015.1016636

By:

Shan, Yan;
King, Karen Whitehill

Publication type:

Article

Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action.

Published in:

Journal of Interactive Advertising, 2013, v. 13, n. 1, p. 1, doi. 10.1080/15252019.2013.768048

By:

Lee, Joonghwa;
Ham, Chang-Dae;
Kim, Mikyoung

Publication type:

Article

VIRAL ADVERTISING IN SOCIAL MEDIA: PARTICIPATION IN FACEBOOK GROUPS AND RESPONSES AMONG COLLEGE-AGED USERS.

Published in:

Journal of Interactive Advertising, 2011, v. 12, n. 1, p. 30, doi. 10.1080/15252019.2011.10722189

By:

Chu, Shu-Chuan

Publication type:

Article

SPREADING THE VIRUS: EMOTIONAL TONE OF VIRAL ADVERTISING AND ITS EFFECT ON FORWARDING INTENTIONS AND ATTITUDES.

Published in:

Journal of Interactive Advertising, 2011, v. 11, n. 2, p. 1, doi. 10.1080/15252019.2011.10722180

By:

Eckler, Petya;
Bolls, Paul

Publication type:

Article

From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Published in:

Journal of Interactive Advertising, 2006, v. 6, n. 2, p. 30, doi. 10.1080/15252019.2006.10722116

By:

Lance, Porter;
Guy J., Golan

Publication type:

Article

تأثير التسويق العايروسي في ثقة الزبون: دراسة تحليلية في شركة آسيا سيل

Published in:

Journal of Techniques, 2023, v. 5, n. 1, p. 193, doi. 10.51173/jt.v5i1.1218

By:

عامر عبد اللطيف العامري;
مصطغى صالح كمر;
أكرم نعيم قاسم

Publication type:

Article

The role of viral marketing in improving the mental image of the Palestinian cellular communications company Jawwal - Southern Governorates.

Published in:

AAU Journal of Business & Law, 2021, v. 5, n. 2, p. 1, doi. 10.51958/aaujbl2021v5i2p3

By:

Ajwa, Husam Abo

Publication type:

Article

Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum.

Published in:

Management Science, 2024, v. 70, n. 11, p. 7961, doi. 10.1287/mnsc.2019.01897

By:

Peng, Jing;
Van den Bulte, Christophe

Publication type:

Article

Impact of Emotional Appeal on Viral Video Advertising.

Published in:

International Journal of Applied Marketing & Management, 2021, v. 6, n. 2, p. 12

By:

Dubal, Rushit;
Bhatia, Hitesh

Publication type:

Article

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study.

Published in:

International Journal of Advertising, 2024, v. 43, n. 4, p. 637, doi. 10.1080/02650487.2023.2215079

By:

Buzeta, Cristian;
De Keyzer, Freya;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

You reap where you sow: a trust-based approach to initial seeding for viral advertising.

Published in:

International Journal of Advertising, 2020, v. 39, n. 7, p. 963, doi. 10.1080/02650487.2020.1718823

By:

Huh, Jisu;
Kim, Hyejin;
Rath, Bhavtosh;
Lu, Xinyu;
Srivastava, Jaideep

Publication type:

Article

Investigating generational differences in e-WOM behaviours.

Published in:

International Journal of Advertising, 2011, v. 30, n. 4, p. 559, doi. 10.2501/IJA-30-4-559-586

By:

Strutton, David;
Taylor, David G.;
Thompson, Kenneth

Publication type:

Article

Creative determinants of viral video viewing.

Published in:

International Journal of Advertising, 2010, v. 29, n. 3, p. 349, doi. 10.2501/S0265048710201221

By:

Southgate, Duncan

Publication type:

Article

SKEM++: SEMANTIC KEYWORD EXTRACTION MODEL USING COLLECTIVE CENTRALITY MEASURE ON BIG SOCIAL DATA.

Published in:

Malaysian Journal of Computer Science, 2022, p. 1, doi. 10.22452/mjcs.sp2022no1.1

By:

Devika, R.;
Subramaniyaswamy, V.

Publication type:

Article

Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts.

Published in:

Scientific Reports, 2021, v. 11, n. 1, p. 1, doi. 10.1038/s41598-021-98493-9

By:

Jankowski, Jarosław

Publication type:

Article

How to go from storytelling to fact telling and still sell products, ideas and hope.

Published in:

Journal of Brand Strategy, 2024, v. 12, n. 4, p. 355, doi. 10.69554/kprl8731

By:

Wright, James

Publication type:

Article