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البحث في الجانب المظلم للتسويق الفيروسي عبر وسائل التواصل الاجتماعي : أدلة تطبيقية من الخدمات السياحية في العراق.
- Published in:
- Gharee for Economics & Administration Sciences, 2024, v. 20, p. 1379
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- Publication type:
- Article
A Critical Review of Virality, Slipperiness and Challenges: Adaptation Studies and/on the Contemporary Anglophone Stage.
- Published in:
- Atlantis (0210-6124), 2021, v. 43, n. 1, p. 243, doi. 10.28914/Atlantis-2021-43.1.13
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- Publication type:
- Article
Customer Satisfaction in the Context of the Use of Viral Marketing in Social Media.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2014, v. 22, n. 4, p. 953
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- Publication type:
- Article
The reel thing: Coca-Cola's value formula.
- Published in:
- 2009
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- Publication type:
- Interview
Viral marketing, everywhere displays and podcasting: Social and business trends for the new year.
- Published in:
- Public Relations Tactics, 2005, v. 12, n. 1, p. 27
- Publication type:
- Article
Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.
- Published in:
- Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108
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- Publication type:
- Article
VIRAL MARKETING: UTILIZING DIGITAL CONTENT DIGITIZATION TO ENHANCE BRAND AWARENESS, BRAND TRUST, AND CUSTOMER LOYALTY IN COFFEE SHOPS.
- Published in:
- Eduvest: Journal Of Universal Studies, 2024, v. 4, n. 6, p. 4677, doi. 10.59188/eduvest.v4i6.1146
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- Publication type:
- Article
The Influence of Viral Marketing on Tiktok Shop Live Streaming on Erigo Product Purchase Decisions.
- Published in:
- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 3, p. 803, doi. 10.59141/jist.v5i3.959
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- Publication type:
- Article
THE SECRET TO VIRAL SUCCESS.
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- Marketing Research, 2012, v. 24, n. 4, p. 10
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- Publication type:
- Article
How Social Media Marketing Influences Online Purchasing Decision: Study of the Viral Marketing and Perceived Ease of Use.
- Published in:
- KnE Social Sciences, 2019, p. 988, doi. 10.18502/kss.v3i11.4066
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- Publication type:
- Article
More Than Virality: Online Sharing of Controversial News With Activated Audience.
- Published in:
- Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 118, doi. 10.1177/1077699019836950
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- Publication type:
- Article
Post Shared, Vote Shared: Investigating the Link Between Facebook Performance and Electoral Success During the Hungarian General Election Campaign of 2014.
- Published in:
- Journalism & Mass Communication Quarterly, 2018, v. 95, n. 2, p. 363, doi. 10.1177/1077699018763309
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- Publication type:
- Article
Impact of Message Characteristics on Viral Video Advertising.
- Published in:
- Adhyayan: A Journal of Management Sciences, 2022, v. 12, n. 1, p. 6, doi. 10.21567/adhyayan.v12i1.2
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- Publication type:
- Article
On the dynamics of a viral marketing model with optimal control using indirect and direct methods.
- Published in:
- Statistics, Optimization & Information Computing, 2018, v. 6, n. 4, p. 633, doi. 10.19139/soic.v6i4.441
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- Publication type:
- Article
빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템.
- Published in:
- Journal of Digital Convergence, 2023, v. 21, n. 2, p. 27, doi. 10.14400/JDC.2023.21.2.027
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- Publication type:
- Article
SKEM++: SEMANTIC KEYWORD EXTRACTION MODEL USING COLLECTIVE CENTRALITY MEASURE ON BIG SOCIAL DATA.
- Published in:
- Malaysian Journal of Computer Science, 2022, p. 1, doi. 10.22452/mjcs.sp2022no1.1
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- Publication type:
- Article
VYING FOR VIRAL.
- Published in:
- Marketing Insights, 2014, v. 26, n. 3, p. 48
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- Publication type:
- Article
GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.
- Published in:
- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43
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- Publication type:
- Article
AN EFFECTIVE VIRAL MARKETING STRATEGIES.
- Published in:
- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11
- By:
- Publication type:
- Article
SERVICE COMPREHENSIVENESS: ANOTHER PIECE OF THE TECHNOLOGY ACCEPTANCE MODEL.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
A WORD-OF-MOUSE APPROACH FOR WORD-OF-MOUTH MEASUREMENT.
- Published in:
- USV Annals of Economics & Public Administration, 2012, v. 12, n. 2, p. 87
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- Publication type:
- Article
Using an epidemiological model to explore the interplay between sharing and advertising in viral videos.
- Published in:
- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-61814-9
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- Publication type:
- Article
Gender Difference in Consumer Perception towards Online Viral Marketing Communication.
- Published in:
- International Journal of Marketing & Business Communication, 2015, v. 4, n. 3, p. 28, doi. 10.21863/ijmbc/2015.4.3.017
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- Publication type:
- Article
User-generated marketing – legal implications when word-of-mouth goes viral.
- Published in:
- International Journal of Law & Information Technology, 2011, v. 19, n. 4, p. 348, doi. 10.1093/ijlit/ear012
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- Publication type:
- Article
Influential Article Review - Creative Promotional Strategy in the 21st Century.
- Published in:
- Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 78
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- Publication type:
- Article
A Sensitivity Analysis of an Epidemiological Model of Viral Marketing: When Viral Marketing Efforts Fall Flat.
- Published in:
- Journal of Marketing Development & Competitiveness, 2013, v. 7, n. 4, p. 25
- By:
- Publication type:
- Article
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites.
- Published in:
- Asia Pacific Management Review, 2019, v. 24, n. 3, p. 238, doi. 10.1016/j.apmrv.2018.06.003
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- Publication type:
- Article
MARKETING VIRAL ET PUBLICITÉ.
- Published in:
- Revue Française du Marketing, 2003, n. 192/193, p. 97
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- Publication type:
- Article
PARTIZANINIO MARKETINGO PRIEMONIŲ TYRIMAS.
- Published in:
- Socialinių Mokslų Studijos, 2013, v. 5, n. 4, p. 1109, doi. 10.13165/SMS-13-5-4-10
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- Publication type:
- Article
A sequential seed scheduling heuristic based on determinate and latent margin for influence maximization problem with limited budget.
- Published in:
- International Journal of Modern Physics C: Computational Physics & Physical Computation, 2021, v. 32, n. 6, p. N.PAG, doi. 10.1142/S0129183121500790
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- Publication type:
- Article
Influencing Busy People in a Social Network.
- Published in:
- PLoS ONE, 2016, v. 11, n. 10, p. 1, doi. 10.1371/journal.pone.0162014
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- Publication type:
- Article
Spreading the cult body on YouTube: A case study of "Telephone" derivative videos.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
VIRAL DISTRIBUTION POTENTIAL BASED ACTIVE NODE IDENTIFICATION FOR AD DISTRIBUTION IN VIRAL NETWORKS.
- Published in:
- International Journal of Mobile Marketing, 2009, v. 4, n. 1, p. 48
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- Publication type:
- Article
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media.
- Published in:
- Journal of Interactive Marketing, 2020, v. 52, p. 99, doi. 10.1016/j.intmar.2020.06.003
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- Publication type:
- Article
Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos.
- Published in:
- Journal of Interactive Marketing, 2019, v. 48, p. 1, doi. 10.1016/j.intmar.2019.05.001
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- Publication type:
- Article
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses.
- Published in:
- Journal of Interactive Marketing, 2018, v. 41, p. 94, doi. 10.1016/j.intmar.2017.09.004
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- Publication type:
- Article
Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements.
- Published in:
- Journal of Interactive Marketing, 2016, v. 35, p. 27, doi. 10.1016/j.intmar.2016.01.001
- By:
- Publication type:
- Article
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals.
- Published in:
- Journal of Interactive Marketing, 2015, v. 32, p. 37, doi. 10.1016/j.intmar.2015.09.005
- By:
- Publication type:
- Article
Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors.
- Published in:
- Journal of Interactive Marketing, 2014, v. 28, n. 1, p. 1, doi. 10.1016/j.intmar.2013.06.003
- By:
- Publication type:
- Article
THE RIGHT TO IMPROVISE IN LOW-WAGE WORK.
- Published in:
- Cardozo Law Review, 2017, v. 38, n. 3, p. 959
- By:
- Publication type:
- Article
Information Entropy Based on Propagation Feature of Node for Identifying the Influential Nodes.
- Published in:
- Complexity, 2021, p. 1, doi. 10.1155/2021/5554322
- By:
- Publication type:
- Article
A GENERALIZATION OF THRESHOLD-BASED AND PROBABILITY-BASED MODELS OF INFORMATION DIFFUSION.
- Published in:
- Advances in Complex Systems, 2023, v. 26, n. 2, p. 1, doi. 10.1142/S0219525923500054
- By:
- Publication type:
- Article
OPINION-AWARE INFLUENCE MAXIMIZATION: HOW TO MAXIMIZE A FAVORITE OPINION IN A SOCIAL NETWORK?
- Published in:
- Advances in Complex Systems, 2018, v. 21, n. 6/7, p. N.PAG, doi. 10.1142/S0219525918500224
- By:
- Publication type:
- Article
The role of viral marketing in improving the mental image of the Palestinian cellular communications company Jawwal - Southern Governorates.
- Published in:
- AAU Journal of Business & Law, 2021, v. 5, n. 2, p. 1, doi. 10.51958/aaujbl2021v5i2p3
- By:
- Publication type:
- Article
Frontiers: Unmasking Social Compliance Behavior During the Pandemic.
- Published in:
- Marketing Science, 2023, v. 42, n. 3, p. 440, doi. 10.1287/mksc.2022.1419
- By:
- Publication type:
- Article
CORRECTION.
- Published in:
- 2015
- Publication type:
- Correction Notice
The Reach and Persuasiveness of Viral Video Ads.
- Published in:
- Marketing Science, 2015, v. 34, n. 2, p. 281, doi. 10.1287/mksc.2014.0874
- By:
- Publication type:
- Article
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 194, doi. 10.1287/mksc.1120.0768
- By:
- Publication type:
- Article
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
- Published in:
- Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520
- By:
- Publication type:
- Article
Financing as a Marketing Strategy.
- Published in:
- Marketing Science, 2009, v. 28, n. 3, p. 526, doi. 10.1287/mksc.1080.0423
- By:
- Publication type:
- Article