Works matching DE "VIRAL marketing"
Results: 324
Fast Adaptive Non-Monotone Submodular Maximization Subject to a Knapsack Constraint.
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- Journal of Artificial Intelligence Research, 2022, v. 74, p. 661, doi. 10.1613/jair.1.13472
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- Article
A Critical Review of Virality, Slipperiness and Challenges: Adaptation Studies and/on the Contemporary Anglophone Stage.
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- Atlantis (0210-6124), 2021, v. 43, n. 1, p. 243, doi. 10.28914/Atlantis-2021-43.1.13
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- Publication type:
- Article
Time-bounded targeted influence spread in online social networks.
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- Multimedia Tools & Applications, 2023, v. 82, n. 6, p. 9065, doi. 10.1007/s11042-021-11461-3
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- Article
TCSE: Trend and cascade based spatiotemporal evolution network to predict online content popularity.
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- Multimedia Tools & Applications, 2023, v. 82, n. 1, p. 1459, doi. 10.1007/s11042-022-12989-8
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- Publication type:
- Article
A GENERALIZATION OF THRESHOLD-BASED AND PROBABILITY-BASED MODELS OF INFORMATION DIFFUSION.
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- Advances in Complex Systems, 2023, v. 26, n. 2, p. 1, doi. 10.1142/S0219525923500054
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- Publication type:
- Article
OPINION-AWARE INFLUENCE MAXIMIZATION: HOW TO MAXIMIZE A FAVORITE OPINION IN A SOCIAL NETWORK?
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- Advances in Complex Systems, 2018, v. 21, n. 6/7, p. N.PAG, doi. 10.1142/S0219525918500224
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- Publication type:
- Article
"PURRfection": The Participatory Extension of Humor on YouTube.
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- Information, Medium & Society: Journal of Publishing Studies, 2023, v. 21, n. 2, p. 1, doi. 10.18848/2691-1507/CGP/v21i02/1-15
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- Article
The Dynamics of Viral Spread and its Cultural Implications in the Digital Age.
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- Educational Sciences: Theory & Practice, 2024, v. 24, n. 1, p. 147, doi. 10.12738/jestp.2024.1.012
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- Article
El papel mediador de la comunicación viral en el efecto del marketing político sobre el consentimiento político: un estudio transversal.
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- Apuntes Universitarios: Revista de Investigación, 2024, v. 14, n. 1, p. 46, doi. 10.17162/au.v14i1.1481
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- Publication type:
- Article
Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers.
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- Communication & Society, 2020, v. 33, n. 1, p. 107, doi. 10.15581/003.33.33448
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- Article
Development and usage of eXtension's HorseQuest: An online resource.
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- Journal of Animal Science, 2010, v. 88, n. 8, p. 2829, doi. 10.2527/jas.2010-2810
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- Publication type:
- Article
Social Value: A Computational Model for Measuring Influence on Purchases and Actions for Individuals and Systems.
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- Journal of Advertising, 2023, v. 52, n. 2, p. 247, doi. 10.1080/00913367.2021.2002743
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- Publication type:
- Article
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising.
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- Journal of Advertising, 2018, v. 47, n. 1, p. 83, doi. 10.1080/00913367.2017.1405752
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- Article
Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research.
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- Journal of Advertising, 2017, v. 46, n. 2, p. 269, doi. 10.1080/00913367.2017.1297272
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- Publication type:
- Article
The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising.
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- Journal of Advertising, 2014, v. 43, n. 1, p. 100, doi. 10.1080/00913367.2013.811707
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- Publication type:
- Article
When Companies Don't Make the Ad: A Multimethod Inquiry Into the Differential Effectiveness of Consumer-Generated Advertising.
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- Journal of Advertising, 2013, v. 42, n. 4, p. 292, doi. 10.1080/00913367.2013.795120
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- Publication type:
- Article
DETERMINANTS OF OPENING-FORWARDING E-MAIL MESSAGES.
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- Journal of Advertising, 2012, v. 41, n. 2, p. 97, doi. 10.2753/JOA0091-3367410207
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- Publication type:
- Article
THE IMPACT OF COMEDIC VIOLENCE ON VIRAL ADVERTISING EFFECTIVENESS.
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- Journal of Advertising, 2010, v. 39, n. 1, p. 49, doi. 10.2753/JOA0091-3367390104
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- Publication type:
- Article
HEDV-Greedy: An Advanced Algorithm for Influence Maximization in Hypergraphs.
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- Mathematics (2227-7390), 2024, v. 12, n. 7, p. 1041, doi. 10.3390/math12071041
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- Publication type:
- Article
Influence Maximization Based on Snapshot Prediction in Dynamic Online Social Networks.
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- Mathematics (2227-7390), 2022, v. 10, n. 8, p. N.PAG, doi. 10.3390/math10081341
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- Publication type:
- Article
Multiple Benefit Thresholds Problem in Online Social Networks: An Algorithmic Approach.
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- Mathematics (2227-7390), 2022, v. 10, n. 6, p. 876, doi. 10.3390/math10060876
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- Article
VIRAL MARKETING.
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- Ekonomika, 2014, v. 60, n. 4, p. 179
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- Article
Virtual tours in the opinion of the users of social networking sites in Poland and Belarus.
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- Economics & Management / Ekonomia i Zarzadzanie, 2014, v. 6, n. 1, p. 333, doi. 10.12846/j.em.2014.01.20
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- Article
Economic and Legal Conceptual Framework of Viral Marketing.
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- Marketing (0354-3471), 2015, v. 46, n. 2, p. 115, doi. 10.5937/markt1502115k
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- Publication type:
- Article
The Product and Timing Effects of eWOM in Viral Marketing.
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- International Journal of Business, 2016, v. 21, n. 2, p. 99
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- Publication type:
- Article
Using an epidemiological model to explore the interplay between sharing and advertising in viral videos.
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- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-61814-9
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- Publication type:
- Article
Viral Marketing and Social Networks.
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- 2015
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- Publication type:
- Book Review
Influence Maximization in Social Network Considering Memory Effect and Social Reinforcement Effect.
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- Future Internet, 2019, v. 11, n. 4, p. 95, doi. 10.3390/fi11040095
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- Publication type:
- Article
Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks.
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- Symmetry (20738994), 2021, v. 13, n. 4, p. 731, doi. 10.3390/sym13040731
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- Publication type:
- Article
Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata.
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- Symmetry (20738994), 2019, v. 11, n. 3, p. 428, doi. 10.3390/sym11030428
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- Publication type:
- Article
Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns.
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- Sustainability (2071-1050), 2018, v. 10, n. 1, p. 15, doi. 10.3390/su10010015
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- Publication type:
- Article
Effects of Disclosure and Message Valence in Online Word-of-Mouth (eWOM) Communication: Implications for Integrated Marketing Communication.
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- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 1, p. 85
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- Publication type:
- Article
Robust Adaptive Submodular Maximization.
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- INFORMS Journal on Computing, 2022, v. 34, n. 6, p. 3277, doi. 10.1287/ijoc.2022.1239
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- Publication type:
- Article
La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas.
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- Management Letters / Cuadernos de Gestión, 2014, v. 14, n. 1, p. 15, doi. 10.5295/cdg.120348va
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- Publication type:
- Article
‘Do it to Denmark’: A case study on viral processes in marketing messages.
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- 2015
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- Publication type:
- Case Study
Value of Communication and Social Media: An Equilibrium Theory of Messaging.
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- Journal of Real Estate Finance & Economics, 2023, v. 66, n. 4, p. 861, doi. 10.1007/s11146-021-09865-x
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- Publication type:
- Article
Customer Satisfaction and Word of Mouth.
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- Journal of Service Research, 1998, v. 1, n. 1, p. 5, doi. 10.1177/109467059800100102
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- Article
THE RIGHT TO IMPROVISE IN LOW-WAGE WORK.
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- Cardozo Law Review, 2017, v. 38, n. 3, p. 959
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- Publication type:
- Article
A Novel Community-Based Approach for Influence Maximization in Social Network.
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- International Review on Computers & Software, 2013, v. 8, n. 1, p. 43
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- Publication type:
- Article
NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1151, doi. 10.2224/sbp.2016.44.7.1151
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- Publication type:
- Article
Word of Mouth, Viral Marketing and Open Data: A Large-Scale Simulation for Predicting Opinion Diffusion on Ethical Food Consumption.
- Published in:
- International Journal of Food Engineering, 2020, v. 16, n. 5/6, p. 1, doi. 10.1515/ijfe-2018-0139
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- Publication type:
- Article
GUERRILLA ADVERTISING CASES STUDY IN PUBLIC TRANSPORT.
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- Business: Theory & Practice, 2024, v. 25, n. 2, p. 625, doi. 10.3846/btp.2024.19907
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- Publication type:
- Article
Does It Pay to Pay People to Share Information? Using Financial Incentives to Promote Peer Referral for Mammography Among the Underinsured.
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- American Journal of Health Promotion, 2012, v. 26, n. 6, p. 348, doi. 10.4278/ajhp.110120-ARB-34
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- Publication type:
- Article
The reel thing: Coca-Cola's value formula.
- Published in:
- 2009
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- Publication type:
- Interview
Meme marketing: How can marketers drive better engagement using viral memes?
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 9, p. 1775, doi. 10.1002/mar.21702
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- Publication type:
- Article
Words matter: How privacy concerns and conspiracy theories spread on twitter.
- Published in:
- Psychology & Marketing, 2021, v. 38, n. 10, p. 1828, doi. 10.1002/mar.21542
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- Publication type:
- Article
The decision‐making process in viral marketing—A review and suggestions for further research.
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- Psychology & Marketing, 2019, v. 36, n. 11, p. 1062, doi. 10.1002/mar.21256
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- Publication type:
- Article
Viral video ads: Emotional triggers and social media virality.
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- Psychology & Marketing, 2018, v. 35, n. 10, p. 715, doi. 10.1002/mar.21129
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- Publication type:
- Article
Social Sharing of Online Videos: Examining American Consumers' Video Sharing Attitudes, Intent, and Behavior.
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- Psychology & Marketing, 2015, v. 32, n. 9, p. 907, doi. 10.1002/mar.20826
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- Publication type:
- Article
Information Entropy Based on Propagation Feature of Node for Identifying the Influential Nodes.
- Published in:
- Complexity, 2021, p. 1, doi. 10.1155/2021/5554322
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- Publication type:
- Article