Works matching DE "VIRAL marketing"

Results: 349

The Role of Electronic Word of Mouth in Mediating the Influence of Social Media on Brand Image and Brand Trust.

Published in:

International Journal of Economics (IJEC), 2025, v. 4, n. 1, p. 430, doi. 10.55299/ijec.v4i1.1315

By:

Evelyn, Patricia;
Arief, Muhammad;
Baskara, Ika

Publication type:

Article

DIGITAL GUERRILLA MARKETING: AN INNOVATIVE METHOD OF UTILIZING ONLINE COMMUNICATION CHANNELS TO CONNECT WITH THE TARGET AUDIENCE.

Published in:

Megatrend Review / Megatrend Revija, 2024, v. 21, n. 2, p. 39, doi. 10.5937/MegRev2402039B

By:

Baltezarević, Radoslav;
Baltezarević, Ivana

Publication type:

Article

SCANDAL AS AN EFFECTIVE MARKETING TOOL.

Published in:

German International Journal of Modern Science / Deutsche Internationale Zeitschrift für Zeitgenössische Wissenschaft, 2025, n. 109, p. 30, doi. 10.5281/zenodo.16752684

By:

Tea, Valishvili;
Lia, Genelidze

Publication type:

Article

The Appeal of Viral Marketing and Its Influence on Impulsive Buying with Fear of Missing Out (FOMO) as a Mediator: A Study on Gen Z Purchasing Concert Tickets in Surakarta.

Published in:

KnE Social Sciences, 2025, p. 79, doi. 10.18502/kss.v10i17.19317

By:

Aroran, Farryl Febian;
Zakiyah, Nadiya Fikriyatuz;
Rahmawati, Sisca Dian

Publication type:

Article

The reel thing: Coca-Cola's value formula.

Published in:

2009

By:

Jacques, Amy

Publication type:

Interview

Viral marketing, everywhere displays and podcasting: Social and business trends for the new year.

Published in:: Public Relations Tactics, 2005, v. 12, n. 1, p. 27
Publication type:: Article

Information Entropy Based on Propagation Feature of Node for Identifying the Influential Nodes.

Published in:

Complexity, 2021, p. 1, doi. 10.1155/2021/5554322

By:

Zhong, Linfeng;
Bai, Yu;
Tian, Yan;
Luo, Chen;
Huang, Jin;
Pan, Weijun

Publication type:

Article

Fairness-constrained multigroup influence maximization.

Published in:

Knowledge & Information Systems, 2025, v. 67, n. 4, p. 3487, doi. 10.1007/s10115-024-02314-0

By:

Zhang, Zizhen;
Li, Deying;
Wang, Yongcai;
Chen, Wenping;
Zhu, Yuqing

Publication type:

Article

Identifying influential nodes based on new layer metrics and layer weighting in multiplex networks.

Published in:

Knowledge & Information Systems, 2024, v. 66, n. 2, p. 1011, doi. 10.1007/s10115-023-01983-7

By:

Bouyer, Asgarali;
Mohammadi, Moslem;
Arasteh, Bahman

Publication type:

Article

A survey on influence maximization in a social network.

Published in:

Knowledge & Information Systems, 2020, v. 62, n. 9, p. 3417, doi. 10.1007/s10115-020-01461-4

By:

Banerjee, Suman;
Jenamani, Mamata;
Pratihar, Dilip Kumar

Publication type:

Article

Evidential positive opinion influence measures for viral marketing.

Published in:

Knowledge & Information Systems, 2020, v. 62, n. 3, p. 1037, doi. 10.1007/s10115-019-01375-w

By:

Jendoubi, Siwar;
Martin, Arnaud

Publication type:

Article

Uncovering and predicting the dynamic process of information cascades with survival model.

Published in:

Knowledge & Information Systems, 2017, v. 50, n. 2, p. 633, doi. 10.1007/s10115-016-0955-7

By:

Yu, Linyun;
Cui, Peng;
Wang, Fei;
Song, Chaoming;
Yang, Shiqiang

Publication type:

Article

The Affect of Viral Marketing Factors on Impulse Purchasing Behavior within the Scope of International Electronic Commerce Applications.

Published in:

Turkish Studies - Economics, Finance, Politics, 2020, v. 15, n. 3, p. 1655, doi. 10.47644/TurkishStudies.40445

By:

Uyan, Özgül;
Hamidi, Faqir Ahmad

Publication type:

Article

البحث في الجانب المظلم للتسويق الفيروسي عبر وسائل التواصل الاجتماعي : أدلة تطبيقية من الخدمات السياحية في العراق.

Published in:

Gharee for Economics & Administration Sciences, 2024, v. 20, p. 1379

By:

حسين علي عبد الر&#1587

Publication type:

Article

Impacts of Tie Characteristics on Online Viral Diffusion.

Published in:

Communications of the Association for Information Systems, 2009, v. 24, p. 545, doi. 10.17705/1CAIS.02432

By:

Janghyuk Lee;
Jong-Ho Lee;
Dongwon Lee

Publication type:

Article

Tradition or innovation approaches? The role of meme marketing on brand recall and brand engagement: The evidence in Vietnam.

Published in:

Asian Journal of Business Research, 2025, v. 15, n. 1, p. 16, doi. 10.14707/ajbr.250187

By:

Le Pham Tra Mi;
Cong Duc Tran;
Lam Trieu Vy;
Le Duong Thuy Ngan;
Tran Hue Tam

Publication type:

Article

Social Media Effectiveness Indicators of Microenterprise Strategic Planning.

Published in:

Asian Journal of Business Research, 2020, v. 10, n. 1, p. 150, doi. 10.14707/ajbr.200079

By:

Cheing, Alex;
Hong, Efendi Haslim;
Thiam Yong Kuek;
Boon Hui Bobby Chai;
Tat Huei Cham

Publication type:

Article

SKEM++: SEMANTIC KEYWORD EXTRACTION MODEL USING COLLECTIVE CENTRALITY MEASURE ON BIG SOCIAL DATA.

Published in:

Malaysian Journal of Computer Science, 2022, p. 1, doi. 10.22452/mjcs.sp2022no1.1

By:

Devika, R.;
Subramaniyaswamy, V.

Publication type:

Article

A WORD-OF-MOUSE APPROACH FOR WORD-OF-MOUTH MEASUREMENT.

Published in:

USV Annals of Economics & Public Administration, 2012, v. 12, n. 2, p. 87

By:

ANDREI, Andreia Gabriela

Publication type:

Article

Maximum independent set in multiplex social networks and its application to influence maximization.

Published in:

Scientific Reports, 2025, v. 15, n. 1, p. 1, doi. 10.1038/s41598-025-99948-z

By:

Daliri Khomami, Mohammad Mehdi;
Rezvanian, Alireza;
Meybodi, Mohammad Reza

Publication type:

Article

Del mito a la viralidad. El caso de la campaña de Cruzcampo que resucitó a Lola Flores.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 26, p. 38, doi. 10.7263/adresic-026-02

By:

Palomo-Domínguez, Isabel

Publication type:

Article

Del mito a la viralidad. El caso de la campaña de Cruzcampo que resucitó a Lola Flores.

Published in:

aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 26, n. 26, p. 38, doi. 10.7263/adresic-026-02

By:

Palomo-Domínguez, Isabel

Publication type:

Article

USING ARTIFICIAL INTELLIGENCE IN SN ANALYSIS: BUILDING MODELS TO UNDERSTAND AND PREDICT USER BEHAVIOR.

Published in:

Revista Gestão & Tecnologia, 2024, v. 24, p. 287, doi. 10.20397/2177-6652/2024.v24ispecial.2879

By:

Yarets'ka, Natalia O.;
Borovyk, Liudmyla V.;
Traskovetska, Lilia M.;
Ramskyi, Andriy O.;
Poplavskaya, Olena A.

Publication type:

Article

Identification of best social media influencers using ICIRS model.

Published in:

Computing, 2023, v. 105, n. 7, p. 1547, doi. 10.1007/s00607-023-01159-9

By:

Devi, Kalyanee;
Tripathi, Rohit

Publication type:

Article

IMDCS:influence maximization with type-diversity by leveraging community structure.

Published in:

Computing, 2023, v. 105, n. 6, p. 1247, doi. 10.1007/s00607-022-01134-w

By:

Wang, Xiaojie;
Slamu, Wushour;
Kadeer, Abudureheman;
Wang, Sixiu;
Hou, Xiaojing

Publication type:

Article

Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272

By:

Kaikati, Andrew M.;
Kaikati, Jack G.

Publication type:

Article

User-generated marketing – legal implications when word-of-mouth goes viral.

Published in:

International Journal of Law & Information Technology, 2011, v. 19, n. 4, p. 348, doi. 10.1093/ijlit/ear012

By:

Trzaskowski, Jan

Publication type:

Article

Reinventing the Art of Marketing in the Light of Digitalization and Neuroimaging.

Published in:

Amity Global Business Review, 2015, v. 10, p. 75

By:

Va, Kafeela Parvin

Publication type:

Article

Social media -- instrument al marketingului politic.

Published in:

Romanian Journal of Marketing, 2010, v. 5, n. 4, p. 116

By:

Ţierean, Ovidiu

Publication type:

Article

CONSUMER PROTECTION AND GRIEVANCE REDRESSAL BY LEVERAGING TECHNOLOGY.

Published in:

2021

By:

Arun, S. R.;
Arul, M.

Publication type:

Abstract

TRUST ON VIRAL ADVERTISING MESSAGES AND ITS IMPACT ON CONSUMERS ATTITUDE.

Published in:

Annamalai International Journal of Business Studies & Research, 2020, v. 12, n. 1, p. 59, doi. 10.51705/AIJBSR.2020.v12i01.006

By:

Arun, S. R.;
Arul, M.

Publication type:

Article

Viral Marketing - More than a Buzzword.

Published in:

Journal of Applied Business & Economics, 2013, v. 14, n. 1, p. 21

By:

Sohn, Kyongsei;
Gardner, John T.;
Weaver, Jerald L.

Publication type:

Article

ANALYSIS OF SOCIAL VALIDATION BEHAVIOUR ON TRAVEL ONLINE REVIEWS WEBSITES.

Published in:

Annals of the University of Oradea, Economic Science Series, 2016, v. 25, n. 1, p. 561

By:

Ban, Olimpia;
Ancusa, Versavia

Publication type:

Article

ADVERGAMES: CHARACTERISTICS, LIMITATIONS AND POTENTIAL.

Published in:

Annals of the University of Oradea, Economic Science Series, 2010, v. 19, n. 1, p. 726

By:

Călin, Gurău

Publication type:

Article

Hospitality Products and the Consumer Price–Perceived Quality Heuristic: An Empirical Perspective.

Published in:

Services Marketing Quarterly, 2013, v. 34, n. 3, p. 205, doi. 10.1080/15332969.2013.798194

By:

Lee, FreddySu Jin

Publication type:

Article

Market Mavens in Social Media: Examining Young Chinese Consumers' Viral Marketing Attitude, eWOM Motive, and Behavior.

Published in:

Journal of Asia-Pacific Business, 2013, v. 14, n. 2, p. 154, doi. 10.1080/10599231.2013.756337

By:

Yang, Hongwei

Publication type:

Article

A dynamic discount pricing strategy for viral marketing.

Published in:

PLoS ONE, 2018, v. 13, n. 12, p. 1, doi. 10.1371/journal.pone.0208738

By:

Zhong, Xiang;
Zhao, Juan;
Yang, Lu-Xing;
Yang, Xiaofan;
Wu, Yingbo;
Tang, Yuan Yan

Publication type:

Article

Spreading the cult body on YouTube: A case study of "Telephone" derivative videos.

Published in:

2012

By:

Vellar, Agnese

Publication type:

Case Study

Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory.

Published in:

Journal of Strategic Marketing, 2014, v. 22, n. 6, p. 494, doi. 10.1080/0965254X.2014.885990

By:

Roy, Sanjit Kumar;
Butaney, Gul;
Sekhon, Harjit;
Butaney, Bhupin

Publication type:

Article

The Impact of Attitudes, Word-of-Mouth, and Value Congruence on Conference Participation: A Comparison of Attending and Non-Attending Organizational Members.

Published in:: Journal of Hospitality Marketing & Management, 2008, v. 16, n. 3, p. 246
Publication type:: Article

THE RIGHT TO IMPROVISE IN LOW-WAGE WORK.

Published in:

Cardozo Law Review, 2017, v. 38, n. 3, p. 959

By:

Oswal, Michael M.

Publication type:

Article

Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions.

Published in:

Information Systems Research, 2024, v. 35, n. 1, p. 318, doi. 10.1287/isre.2023.1231

By:

Leng, Yan;
Dong, Xiaowen;
Moro, Esteban;
Pentland, Alex

Publication type:

Article

The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks.

Published in:

Information Systems Research, 2018, v. 29, n. 3, p. 592, doi. 10.1287/isre.2017.0738

By:

Heimbach, Irina;
Hinz, Oliver

Publication type:

Article

The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.

Published in:

Information Systems Research, 2008, v. 19, n. 3, p. 273, doi. 10.1287/isre.1070.0152

By:

Bampo, Mauro;
Ewing, Michael T.;
Mather, Dineli R.;
Stewart, David;
Wallace, Mark

Publication type:

Article

MERCADEO VIRAL: UNA PROMOCIÓN CONTAGIOSA.

Published in:

Debates IESA, 2021, v. 26, n. 4, p. 30

By:

Campos Silva, Jenifer María

Publication type:

Article

El sueño del mercadeo viral.

Published in:

Debates IESA, 2011, v. 16, n. 4, p. 83

By:

Jiménez, Carlos

Publication type:

Article

A Critical Review of Virality, Slipperiness and Challenges: Adaptation Studies and/on the Contemporary Anglophone Stage.

Published in:

Atlantis (0210-6124), 2021, v. 43, n. 1, p. 243, doi. 10.28914/Atlantis-2021-43.1.13

By:

CAPITANI, MARIA ELENA

Publication type:

Article

Customer Satisfaction in the Context of the Use of Viral Marketing in Social Media.

Published in:

Pertanika Journal of Social Sciences & Humanities, 2014, v. 22, n. 4, p. 953

By:

Norazah, M. S.

Publication type:

Article

The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions.

Published in:

Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 16, doi. 10.1080/15252019.2015.1016636

By:

Shan, Yan;
King, Karen Whitehill

Publication type:

Article

Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action.

Published in:

Journal of Interactive Advertising, 2013, v. 13, n. 1, p. 1, doi. 10.1080/15252019.2013.768048

By:

Lee, Joonghwa;
Ham, Chang-Dae;
Kim, Mikyoung

Publication type:

Article