Found: 259
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Using an epidemiological model to explore the interplay between sharing and advertising in viral videos.
- Published in:
- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-61814-9
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- Article
HEDV-Greedy: An Advanced Algorithm for Influence Maximization in Hypergraphs.
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- Mathematics (2227-7390), 2024, v. 12, n. 7, p. 1041, doi. 10.3390/math12071041
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- Article
تأثيـر التسويق الخفي على قيمة العلامة التجارية من منظور العملاء: دراسة تطبيقية على قطاع صناعة الأجهزة الكهربائية في مصر
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- Arab Journal of Administration, 2024, v. 44, n. 1, p. 83, doi. 10.21608/aja.2021.75034.1083
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- Article
Long-Range Social Influence in Phone Communication Networks on Offline Adoption Decisions.
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- Information Systems Research, 2024, v. 35, n. 1, p. 318, doi. 10.1287/isre.2023.1231
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- Article
How to go from storytelling to fact telling and still sell products, ideas and hope.
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- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 355
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- Article
THE EFFECT OF VIRAL MARKETING AND CELEBRITY ENDORSERS ON PURCHASING DECISIONS FOR SOMETHING X NCT DREAM SKINCARE AT TIKTOK SHOP.
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- Journal of Economics, Technology & Business / Jurnal Ekonomi Teknologi & Bisnis (JETBIS), 2024, v. 3, n. 3, p. 792
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- Article
The Influence of Viral Marketing on Tiktok Shop Live Streaming on Erigo Product Purchase Decisions.
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- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 3, p. 803, doi. 10.59141/jist.v5i3.959
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- Article
Identifying influential nodes based on new layer metrics and layer weighting in multiplex networks.
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- Knowledge & Information Systems, 2024, v. 66, n. 2, p. 1011, doi. 10.1007/s10115-023-01983-7
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- Article
Identification of influential users in social media network using golden ratio optimization method.
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- Soft Computing - A Fusion of Foundations, Methodologies & Applications, 2024, v. 28, n. 3, p. 2207, doi. 10.1007/s00500-023-09218-1
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- Article
Time and cost-effective online advertising in social Internet of Things using influence maximization problem.
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- Wireless Networks (10220038), 2024, v. 30, n. 2, p. 695, doi. 10.1007/s11276-023-03496-1
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- Article
Identifying key players in complex networks via network entanglement.
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- Communications Physics, 2024, v. 7, n. 1, p. 1, doi. 10.1038/s42005-023-01483-8
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- Article
Macht und Gegenmacht in der digitalen Transformation.
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- Wirtschafts- und Sozialwissenschaftliches Institut Mitteilungen, 2024, v. 77, n. 1, p. 2, doi. 10.5771/0342-300X-2024-1-2
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- Article
"PURRfection": The Participatory Extension of Humor on YouTube.
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- Information, Medium & Society: Journal of Publishing Studies, 2023, v. 21, n. 2, p. 1, doi. 10.18848/2691-1507/CGP/v21i02/1-15
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- Article
Graph-Based Generalization of Galam Model: Convergence Time and Influential Nodes.
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- Physics (2624-8174), 2023, v. 5, n. 4, p. 1094, doi. 10.3390/physics5040071
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- Article
Traffic: Genius, rivalry and delusion in the billion-dolar race to go viral.
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- 2023
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- Book Review
Identification of best social media influencers using ICIRS model.
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- Computing, 2023, v. 105, n. 7, p. 1547, doi. 10.1007/s00607-023-01159-9
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- Article
Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.
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- Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108
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- Article
Going Viral on Advertising YouTube Video: Detecting the Influences.
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- RAC: Revista de Administração Contemporânea, 2023, v. 27, n. 4, p. 1, doi. 10.1590/1982-7849rac2023220300.en
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- Article
Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights.
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- RAC: Revista de Administração Contemporânea, 2023, v. 27, n. 4, p. 1, doi. 10.1590/1982-7849rac2023230141.en
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- Article
IMDCS:influence maximization with type-diversity by leveraging community structure.
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- Computing, 2023, v. 105, n. 6, p. 1247, doi. 10.1007/s00607-022-01134-w
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- Article
Developing and Transferring Coffee Knowledge among Indonesian Single-Origin Coffee Shop (SOCS) Managers.
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- Organizational Cultures: An International Journal, 2023, v. 23, n. 1, p. 1, doi. 10.18848/2327-8013/CGP/v23i01/1-16
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- Article
Three dimensions of COVID‐19 risk perceptions and their socioeconomic correlates in the United States: A social media analysis.
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- Risk Analysis: An International Journal, 2023, v. 43, n. 6, p. 1174, doi. 10.1111/risa.13993
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- Article
Popular Tag Recommendation by Neural Network in Social Media.
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- Computational Intelligence & Neuroscience, 2023, p. 1, doi. 10.1155/2023/4300408
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- Article
Value of Communication and Social Media: An Equilibrium Theory of Messaging.
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- Journal of Real Estate Finance & Economics, 2023, v. 66, n. 4, p. 861, doi. 10.1007/s11146-021-09865-x
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- Article
Frontiers: Unmasking Social Compliance Behavior During the Pandemic.
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- Marketing Science, 2023, v. 42, n. 3, p. 440, doi. 10.1287/mksc.2022.1419
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- Article
Poe in Cyberspace: The Pleasure Principle Revisited.
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- Edgar Allan Poe Review, 2023, v. 24, n. 1, p. 73, doi. 10.5325/edgallpoerev.24.1.0073
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- Article
THE EFFECT OF CUSTOMER PERCEPTIONS CONCERNING ONLINE SHOPPING, VIRAL MARKETING AND CUSTOMER LOYALTY ON PURCHASING BEHAVIOUR.
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- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2023, v. 19, n. 2, p. 348, doi. 10.17130/ijmeb.1210803
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- Article
Kültürel Diplomasi Silahı Olarak Pazarlama: Ankara'da Eğitim Gören Türkiye Burslusu Öğrenciler Üzerinde Nitel Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 2, p. 1425, doi. 10.20491/isarder.2023.1658
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- Article
A GENERALIZATION OF THRESHOLD-BASED AND PROBABILITY-BASED MODELS OF INFORMATION DIFFUSION.
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- Advances in Complex Systems, 2023, v. 26, n. 2, p. 1, doi. 10.1142/S0219525923500054
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- Article
Time-bounded targeted influence spread in online social networks.
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- Multimedia Tools & Applications, 2023, v. 82, n. 6, p. 9065, doi. 10.1007/s11042-021-11461-3
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- Article
Classify nodes based on their degree distribution: A more scalable method for influence maximization.
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- Expert Systems, 2023, v. 40, n. 2, p. 1, doi. 10.1111/exsy.13156
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- Article
빅데이터를 활용한 시장분석 및 사업화방법론 분석시스템.
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- Journal of Digital Convergence, 2023, v. 21, n. 2, p. 27, doi. 10.14400/JDC.2023.21.2.027
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- Article
DeepWalk Based Influence Maximization (DWIM): Influence Maximization Using Deep Learning.
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- Intelligent Automation & Soft Computing, 2023, v. 35, n. 1, p. 1087, doi. 10.32604/iasc.2023.026134
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- Article
LEARNING FROM PATIENT 31 CASE: A CROSS-CULTURAL PERSPECTIVE OF CORPORATE NETWORKS’ DIFFUSION ABILITY IN LATIN AMERICA.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2023, v. 18, n. 1, p. 1, doi. 10.18568/internext.v18i1.698
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- Article
TCSE: Trend and cascade based spatiotemporal evolution network to predict online content popularity.
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- Multimedia Tools & Applications, 2023, v. 82, n. 1, p. 1459, doi. 10.1007/s11042-022-12989-8
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- Article
Robust Adaptive Submodular Maximization.
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- INFORMS Journal on Computing, 2022, v. 34, n. 6, p. 3277, doi. 10.1287/ijoc.2022.1239
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- Article
اآلثار اإليجابية والسلبية لشبكات التواصل االجتماعى بريف محافطتى اإلسماعيلية وبورسعيد.
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- Journal of Agricultural Economics & Social Sciences, 2022, v. 13, n. 11, p. 427, doi. 10.21608/jaess.2022.161371.1088
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- Article
Gerilla Pazarlamanın Yeşil Satın Alma Niyetine Etkisinde Çevre Kaygısının Aracılık Rolü.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 3066, doi. 10.20491/isarder.2022.1550
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- Article
The Disruptive Savannah Bananas - Adding A-Peel to Baseball.
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- Business Case Journal, 2022, v. 29, n. 1, p. 18
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- Article
Meme marketing: How can marketers drive better engagement using viral memes?
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- Psychology & Marketing, 2022, v. 39, n. 9, p. 1775, doi. 10.1002/mar.21702
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- Article
Social network analysis and applications: A review of the broad research aspects of social network structure.
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- Discrete Mathematics, Algorithms & Applications, 2022, v. 14, n. 6, p. 1, doi. 10.1142/S1793830922300016
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- Article
Extremity Bias in Online Reviews: The Role of Attrition.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 675, doi. 10.1177/00222437211073579
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- Article
Influential Article Review - Creative Promotional Strategy in the 21st Century.
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- Journal of Marketing Development & Competitiveness, 2022, v. 16, n. 4, p. 78
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- Article
Impact of Message Characteristics on Viral Video Advertising.
- Published in:
- Adhyayan: A Journal of Management Sciences, 2022, v. 12, n. 1, p. 6, doi. 10.21567/adhyayan.v12i1.2
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- Article
PRODUCT REVIEWS: A BENEFIT, A BURDEN, OR A TRIFLE? HOW SELLER REPUTATION AFFECTS THE ROLE OF PRODUCT REVIEWS.
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- MIS Quarterly, 2022, v. 46, n. 2, p. 1243, doi. 10.25300/MISQ/2022/15660
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- Article
Ranking with submodular functions on a budget.
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- Data Mining & Knowledge Discovery, 2022, v. 36, n. 3, p. 1197, doi. 10.1007/s10618-022-00833-4
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- Article
Computing Influential Nodes Using the Nearest Neighborhood Trust Value and PageRank in Complex Networks.
- Published in:
- Entropy, 2022, v. 24, n. 5, p. N.PAG, doi. 10.3390/e24050704
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- Article
Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia.
- Published in:
- Gadjah Mada International Journal of Business, 2022, v. 24, n. 2, p. 178
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- Article
Fast Adaptive Non-Monotone Submodular Maximization Subject to a Knapsack Constraint.
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- Journal of Artificial Intelligence Research, 2022, v. 74, p. 661, doi. 10.1613/jair.1.13472
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- Article
Influence Maximization Based on Snapshot Prediction in Dynamic Online Social Networks.
- Published in:
- Mathematics (2227-7390), 2022, v. 10, n. 8, p. N.PAG, doi. 10.3390/math10081341
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- Article